How much money am I making? - YouTube

[Pages:5]How much money am I making? - YouTube

Lesson: How much money am I making?

7/12/18, 6)20 PM

When you monetize on YouTube, we share our revenue with you. See how your audience contributes to this payment so you can make decisions for your future videos.

How much money am I making?

Your revenue report (or partner revenue report if you have CMS) shows your how much money you're making on YouTube and where those revenue streams come from. Once your channel is approved to join the YouTube Partner Program, you can enable all ad formats to make sure you're eligible for all types of ad revenue. You also may be eligible to earn money from Super Chats in your live streams. Note: channels must have 1,000 subscribers and 4,000 watch hours in the previous 12 month period in order to be eligible to apply to the YouTube Partner Program. (Learn more.)

Review this checklist if you don't see your revenue reports and to see that you've turned on monetization and that your account status is in good standing. If you are part of an MCN, you may not have permissions to see these reports.

What makes up my YouTube earnings?



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How much money am I making? - YouTube

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Once you know how much you're making, you can look at which streams of revenue make the most and use this info to make informed choices before you upload your next video. Take a look at these reports:

The Revenue report gives you an overview of the different types of revenue streams, including estimated ad revenue and estimated revenue from YouTube Premium.

The Ad rates report gives you a detailed breakdown of how each much money each type of ad is bringing into your channel. You can also look at how many ads play against your videos broken out by ad types.

See it in action

See a breakdown of your revenue streams

The Revenue report shows an overview of the different ways you can earn revenue (green box), including net estimated revenue from ads and YouTube Premium.

Which ads are making me the most?

You can see how well the different types of ads do in the ad rates. In this example, skippable video ads (purple) have the most YouTube revenue, even though non-skippable video ads have a higher CPM (red).

How does YouTube Premium make up your earnings?

YouTube Premium revenue is calculated based on how much time Premium users spend with your content.

Where is revenue coming from and what days make the most?



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Certain regions may contribute more than others to the ads that make up your earnings. Advertisers are interested in getting in front of different types of people, and placing ads on different type of content. Both the revenue report and the ad rates report can tell you how much money you're making and from where.

In the example below, ad revenue is distributed between United States, United Kingdom, and Australia. This creator is based in the UK, but most of the ad revenue and views are coming from the US. You can use data like this to consider publishing videos at a friendly time of day for your most engaged audience. This can help maximize viewership -- and more views and watch time typically leads to more money for your channel.

See it in action

Does revenue change over time?

It's important to analyze changes in revenue over time as you grow your channel. Many factors go into earning money on YouTube like: how many views and how much watch time your videos get, the ad formats you have enabled, what the demographics are of your audience, what device viewers are watching on, and if your content is advertiser friendly. You may see that there are certain months or times of year, when revenue is higher, but all other factors remain constant. Seeing the change over time can give you insight to make adjustments in your creative and uploading choices.

Try it

See when you made the most money by adjusting the date to "lifetime" in your revenue report.

Adjust the date and filter by YouTube Ad Revenue to see the days where you made the most money. Are there correlations between the highest viewed days and most ad revenue earned?



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How much money am I making? - YouTube

Historically, US advertisers spend slightly more during the holidays - November and December. How do your own earnings and views change during for these months from one year to another?

7/12/18, 6)20 PM

Check your knowledge

Sign in to save your answers.

If you want to see whether you made more revenue in January than you did last year, what could you do to see this information?

Go to your revenue report and set the date to show this year's earnings. Go to your revenue report and set the date to show your lifetime earnings. Go to your watch time report and set the date to last year's earnings. Go to your watch time report and set the date to show your lifetime earnings.

Why should you look at your revenue from other countries?

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You might not realize that other countries could be an important part of your revenue.

Sign in first if you want to save your results.

If you know which countries your revenue are coming from, you can tailor your release schedule to when these countries are most tuned in.

You could further tailor your content to be advertiser friendly in those regions and include captions and metadata.

All of the above.

What are some different types of ways you can earn revenue on YouTube?



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How much money am I making? - YouTube

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