Montana beef Council
MONTANA BEEF COUNCIL
A YEAR IN REVIEW 09.25.20
PRODUCER COMMUNICATIONS
NORTHERN AG NETWORK
? Ran 144 radio spots with an average of 3 bonus spots per month
? Delivered 65,299 pageviews with an average click-thru rate of .09%
? Quarterly sponsored content online
MONTANA BEEF QUALITY ASSURANCE
? 17 total events planned (7 canceled due to COVID)
? Additional social media, news postings and email campaigns added to promote awareness of BQA and online training
? Average attendance: 45+
? Ranchers and operations in attendance to event range from 150-2,000+ herd size and included seedstock, cow/calf, feeder, stocker, feedlot, veterinary, allied, youth and educator.
? 2020 BQA Award for cow/calf operationIX Ranch
MONTANA TELEVISION NETWORK
? Paid PSA television program for 5,000 spots ? Digital television programming
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