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NAME OF SOURCE:Google Books – The marketing of music in the digital age. REFERENCE INFORMATION: / Stats / Facts: A book mainly detailing the evolution of digital album releases and how they are widely being more open to worldwide online shops and streaming services. ‘The distribution strategy begins with digital copy sales and pre order promotion. Our digital distribution deal with IODA places over 300 online mobile retailers including iTunes, amazon music, Apple Music, Tidal, spotify etc. IODA’S promonet allows us to connect to fans and people worldwide using podcasts and blogs”. NAME OF SOURCE: Fuse – Frank Ocean’s album release (the full story of blonde). REFERENCE INFORMATION: / Stats / Facts: A detailed evaluation of the release of Frank Ocean’s visual and sophomore LP and how it was distributed to the world over 4 years of secrecy. "First of all we all massively appreciate and love you guys, Frank has told me this himself many times. To be fair tho, art cannot be rushed. It's about making sure the perfect aesthetic for the situation has been reached, to do that, takes constant tweaking, trial and error...That goes for any creative situation." "I always tell people: When he’s ready, the world is going to get it. It could be tomorrow… well not tomorrow but maybe a month [laughs]. We’ve all been working hard. He’s been working super hard. I feel like he’s working harder than he’s ever worked in his life. I’m excited for everyone to hear it. I think people are going to be pleasantly surprised, for sure."NAME OF SOURCE: The Verge: Frank Ocean's release of Blonde marks the start of a major fight in the music industry. REFERENCE INFORATION: / Facts / Stats: ‘The independently released Blonde may be the beginning of the end for exclusive album deals’.Is this the end of exclusives? Probably not. Though it's the biggest in the industry, UMG is the only label group to reportedly have banned exclusives so far, and there’s no guarantee Sony Music or Warner will do the same. But this is the beginning of a fight that may determine the future power structure of the music industry. Telling an artist they can’t release an album exclusively through Apple Music or Tidal when they’re offering them millions won’t be easily forgotten, especially when the artists look at the numbers and realize an exclusive blockade isn’t in their best interest.“This is the nightmare scenario for music labels. For years, labels have feared that as streaming services grew in power and scope, there could come a time when some artists could choose to forego working with the labels and engage directly with a streaming service to reach their fans.”Frank Ocean is only one artist, but it only takes one to inspire others. Does Drake need to sign another deal with Cash Money Records? Yet ironically signed with major label apple music like frank to release VIEWS exclusively through apple and his OVO Sound Radio music label. Frank Ocean releases ‘Endless’ as an apple music exclusive with the end of his DEF JAM label contract, before entering his very own new BOYS DON’T CRY music label, exclusive to him and his team. Streaming services have been fighting for longer then the release of Blonde, Beyoncé’s Lemonade was exclusive to tidal with a price on iTunes only and not in for spotify or apple music. Yet streaming services may have pushed artists to stop releasing music through them exclusively and them only. Artists may now stick to giving music to their fans through websites, pop up shops, or as Childish Gambino (Donald Glover) did release his album to a special number of fans who were lucky enough to attend a small vision show where he performed his 11 track new album ‘Awaken, My Love!’ and then 5 months later he released one song via BEATS1 Radio, before officially dropping it via iTunes on the 2nd of December. NAME OF SOURCE: LINKEDin - how marketing is destroying the music industry. REFERENCE INFORMATION: / Facts / Stats: It's probably not a news flash that the music industry is in trouble. When you talk to artists they want to write songs to sell to their fans, and make enough money to live a good life, and share their talent (most anyways). The fans being strapped for cash want to hear great music, and get it at what they consider is a fair price. Or so they think, because that is what these towering celebrity gods convince them to think. Who's to blame? -?If you talk to Taylor Swift, she says that ‘music is art, art is extremely valuable and if something is valuable is should be rightfully paid for.’ Which was at the heart of the argument for why she pulled her music off of both Spotify and Apple music. When you look at what an artist gets paid when their song is played on some of these services, it it not hard to understand why. But is it a case of the artists getting greedy?‘Labels should have seen that ripping music off illegal sites was coming, it was big then, it’s big now and it’s only going to get a lot more bigger’. Music artists are accused of getting scared and being ready to back out of exclusive deals to save the embarrassment of releasing music and their album, mix tape, song, EP etc. being ripped and downloaded illegally. Frank Ocean – Blonde: over 750,000 illegal downloads within first 2 weeks. Drake – VIEWS: 920,000 illgeal downloads, yet it’s become not only the biggest selling record of they year but alongside spotify’s most streamed music artist / album ever. Alongside apple music’s 1 billion stream record broken by the Canadian rapper. Adele’s 25 has over 670,000 illegal streams and downloads but due to her more mature adult audience, the album was mostly downloaded legally and paid the standard ?12.99 price on iTunes or amazon prime music. As illegal streams in digital age grow, vinyl’s are still grossing as much as they did in the year they were officially released (1948) hip hop / rap, rock, jazz, funk, pop, reggae etc. are all growing in vinyl sales and releases. Donald Glover released a ‘virtual age’ vinyl. The info is still unknown about what makes it virtual reality. THE FUTURE IS COMING. NAME OF SOURCE: Google Books – The dark side of downloading music. REFERENCE INFORMATION: / Facts / Stats: As there are many positive sides to online music and streaming services via mobile and website services. ZIP files are being ripped all day and everyday. NAME OF SOURCE: BILLBOARD – Frank Ocean presents: Blonde / Facts / Stats: ‘To commemorate the release of?Blonde?-- which on some artwork is spelled Blond --?and its accompanying periodical, Ocean staged pop-up shops in New York City, London, Chicago and Los Angeles. Silver packages containing the magazine, which came with a CD of the project’NAME OF SOURCE: BILLBOARD – Artists shouldn’t rush their art. ‘Focus on your music and yourself, not your fancy cars or tons of money. Be grateful for the music you have made for yourself and the human race’. NAME OF SOURCE: The IRISH Times – Are you morally okay with downloading items illegally? Quotes / Facts / Stats: ‘According to the UK firm Muso, almost three-quarters of 78.5 billion visits worldwide to video piracy sites in 2015 were to streaming sites and just 17 per cent to torrent sites.’“Whether or not I pay for content depends on my perception of the value for money. It’s really not about the cost. On iTunes, TV box sets are reasonable, so I pay for them. Movies are a different story. I’ll happily pay €20 to €24 for two of us to see a movie in the cinema, because of the experience we’re getting. However, when I see a movie costing €15 to €20 to download I think again.NAME OF SOURCE: The IRISH Times – Illegality of viewing illegal content is uncertain Quotes / Facts / Stats: MPA told the court that WatchSeries attracted almost two million visitors from Ireland in October 2016, Primewire received 1.26 million Irish visitors and Movie4k had 200,000 visitors. On matters of legality: it all depends. There is a big difference between downloading files that are then stored on your hard drive and streaming online content. The former is illegal and the latter is, well, complicated.In 2010, a “three-strikes” rule was introduced by Eircom whereby alleged copyright infringers were sent a warning notice, with a seven-day disconnection following the third notice. By 2013, all other Irish ISPs were given 30 days to follow suit by also blocking access to ThePirateBay but hundreds of other similar torrenting sites popped up in its place with new ones emerging each time another was blocked.Back to streaming: sites such as Primewire claim they are not technically engaging in copyright infringing behavior. Primewire states it “does not host, provide, archive, store, or distribute media of any kind,” acting as an index of media hosted by other websites “completely outside of [its] control”. Visiting these sites is legal but the law is not clear on whether the act of streaming copyright infringing content is. EU law appears to indicate the act of streaming this kind of material is not illegal. A 2014 ruling from the Court of Justice of the European Union ruled that “copies [of content from a website] on the user’s computer screen and the copies in the internet ‘cache’ of that computer’s hard disk, made by an end-user in the course of viewing a website, satisfy the conditions that those copies must be temporary, that they must be transient or incidental in nature and that they must constitute an integral and essential part of a technological process . . . and that they may therefore be made without the authorization of the copyright holders”. NAME OF SOURCE: BBC News – Crackdown on illegal downloading Quotes / Facts / Stats: Your "intellectual property" is anything you create, like a song or a video, that you can't hold in your hands.The government estimates that all the intellectual property rights in the UK combined are worth more than ?60bn. Baroness Neville-Rolfe, the minister for intellectual property, said: "Online crime is no less damaging or harmful than other crime - it should not get an easy ride."These proposals make the law clear. They provide better protection for rights holders and send a clear message to criminals looking to make a living off other peoples' hard work."NAME OF SOURCE: The Northern Echo – Internet Firms take aim at pirates Quotes / Facts / Stats: Online piracy - downloading music, TV series, films and books from illegal sources - is estimated to cost the UK economy ?500m a year, so why the softly-softly approach?"In the past, government efforts to impose sanctions upon internet pirates have proven very unpopular, largely due to the implications for online privacy," says Dr Joe Cox, principal lecturer in economics at Portsmouth University, explaining that it can be difficult to prove that the owner of an internet connection is the person responsible for the unlawful activity."I believe the deterrent effect will likely be minimal," he says. "There are no punishments or sanctions associated with the communications, so alleged offenders have little to lose by ignoring them. Our own research at the University of Portsmouth has shown that online pirates tend to be well aware of the illegality of their actions and yet choose to download pirated material regardless."NAME OF SOURCE: Fossbytes – 10 reasons people download illegally ‘People just can’t be bothered to pay for great things anymore, it’s a sad day and age really..’ ‘People can be lying and can be telling the truth when it comes to the old “not available in my region or country trick” there’s always a way around it, so don’t illegally download it.’ ‘For instance, a person is downloading a movie (illegally) years after its release. He would give the reason that the movie creators have earned enough from the movie. They have made the profits and now it’s fine to get for free.’ NAME OF SOURCE Music Mic – Frank Ocean is right to boycott the Grammys Quotes / Facts / Stats: "That institution certainly has nostalgic importance," Ocean told the New York Times in a November?interview. "It just doesn't seem to be representing very well for people who come from where I come from, and hold down what I hold down." He noted?in his lifetime he's only seen three black men —?Quincy Jones, Herbie Hancock and Ray Charles — earn awards, the latter two both?legacy acts who saw their greatest works snubbed years before.?Only 12?out of the 58 album of the year awards the?Grammys?have given out have gone to black artists, according to a BET Count with three of them going to one man, Stevie Wonder. Additionally, in the song of the year category,?69% of?nominees have historically been?white men, and since 2000, they've won?53.3% of the time Looking at?the rise of?hip-hop?helps underscore?the case for the Grammys misunderstanding?black music. When #OscarsSoWhite became a national cultural issue in 2015, one of the first ways the Academy decided to respond was to diversify their voting base. The same could prove beneficial to the Grammys, and having star talent?boycott might be one of the better ways to get their attention. ................
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