Mobile App Marketing Insights: Asia

Mobile App Marketing Insights: Asia

TNS / Google, 2016

TNS / Google APAC Smartphone Apps Research, June 2016

Apps Landscape in Asia

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Smartphone users in most Asian countries spend nearly equal time on apps and websites

Time Spent on Apps vs. Mobile Web (mins/day)

TNS / Google APAC Smartphone Apps Research, July 2016, n=10,123

Developed countries = higher total apps Emerging countries = fewer total apps

Average Number of Apps Installed on Users' Smartphones

TNS / Google APAC Smartphone Apps Research, July 2016, n=10,123

Emerging countries engage more with apps on a daily basis

Percentage of Apps Used Daily

TNS / Google APAC Smartphone Apps Research, July 2016, n=10,123

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