STAY WELL THIS WINTER | FLU VACCINATION - Microsoft



STAY WELL THIS WINTER | FLU VACCINATIONSOCIAL MEDIA TOOLKITNOVEMBER 2015> Contents page Introductionpage 3Social media campaign page 4Overview of activitypage 5Flu vaccination specific contentpage 7Flu vaccination general contentpage 10Flu myth film page 12> INTRODUCTIONWinter can be seriously bad for our health and a challenging time for the NHS, particularly urgent and emergency care services. A joint national initiative from NHS England and Public Health England called Stay Well This Winter, started in October to help people aged 65 or over, those with long-term health conditions, pregnant women and parents of children aged two, three and four and in school years 1 and 2 stay well this winter. The Stay Well This Winter campaign is not about preventing those that need urgent care from going to hospital, but aims to help those that are most vulnerable to falling seriously ill with winter ailments avoid needing hospital treatment by providing simple advice to protect them. This social media toolkit concentrates on the Flu vaccination aspect of the campaign. The overall flu vaccination activity is aimed at key at risk groups reminding them about the importance of taking up the offer of a free flu vaccination. It is crucial that it is communicated that flu vaccination is still our best defence against a serious illness which can result in hospitalisation and even death. The social media content in this toolkit focuses mainly on encouraging the uptake of the flu vaccine amongst pregnant women and parents of children aged two, three and four and in school years 1 and 2. By supporting our activity through your social media channels this will help us to reach more people with our campaign messages. This will help increase awareness about the benefits of flu vaccination, encourage uptake in your area and generate relevant conversations to help our audiences stay well and healthy throughout winter.> SOCIAL MEDIA CAMPAIGNStay Well This Winter social media messaging will appear across NHS Choices’ Twitter and Facebook channels (listed per below). Please follow these channels and repost content that is relevant to your audiences: Twitter: Facebook: Campaign hashtag: #StayWellThisWinter We have created specific flu vaccination campaign posts and content for you to use. If you are creating your own Stay Well This Winter posts please check that they are in line with the campaign key messages which are available in the campaign PR toolkit. The PR toolkit and all content are available via the PHE Campaign Resource Centre under the Stay Well This Winter tabs at the link below; you will need to sign-in to view these pages: ; OVERVIEW OF ACTIVITYThe purpose of the Stay Well This Winter flu vaccination social media campaign is to reinforce our flu vaccination call to action: Don’t put off getting the flu vaccination. If you’re eligible get it now. It’s free because you need it.Our content is mainly aimed towards parents of eligible children and pregnant women about the flu vaccine, as well as the other key at risk groups. We will drive engagement by reminding our audience that they are eligible for the free flu vaccine and busting common flu myths. The content will provide fans and followers a platform to receive accurate information as well as ensure that the relevant audiences have the key information they need. We have created posts to be used on your facebook and twitter channels and made campaign imagery and videos available. We know that posts that include images or videos are much more engaging. The content has been clearly labelled in the toolkit to match the assets available for download on the PHE Campaign Resource Centre. As there are a number of key audiences, we need to ensure that we direct them to information that is relevant to them. There is specific flu vaccination information for each at risk group on NHS Choices, details are below: for content relating to pregnancy and the free flu jab for parents of children aged two, three or four or in school years 1 and 2 for general content about the flu vaccine and who is eligible get itThe posts we have created use shortened versions of the URL links above. Please use the URLs in the posts provided to help us to track campaign activity.FLU VACCINATION SPECIFIC CONTENTThe below posts and content have been separated into tables for our two main audiences:Pregnant womenParents of children aged two, three and four and in school years 1 and 2All campaign images and videos can be used on your channels up until February 29th 2015. Please contact partnerships@.uk if you would like to use anything past this date.Pregnant women: FacebookTwitterSuggested ImageIf you are pregnant, you are eligible for the flu vaccination free of charge. It’s free because you need it. #Staywellthiswinter Speak to your GP, pharmacist or midwife today you’re pregnant you’re eligible for the free flu jab. flu vaccine reduces the risk of complications for pregnant women if they catch flu. Pregnancy naturally weakens the body’s immune system and as a result pregnant women may be less able to fight off infections, increasing the risk of becoming ill as a result of flu #staywellthiswinterThe flu jab reduces the risk of complications for pregnant women if they catch flu #staywellthiswinterSWTW_Flu_pregnant_1If you’re pregnant you are entitled to a free flu jab. It reduces the risk of complications for both you and your baby if you catch flu. Ask your GP, pharmacist or midwife about the free flu jab #staywellthiswinterGet a free flu jab to protect you from flu this winter #staywellthiswinter vaccination is safe at any stage of pregnancy. It reduces the risk of complications for both you and your baby if you catch flu. #staywellthiswinter You can get the free flu jab at any stage of pregnancy #staywellthiswinter SWTW_Flu_pregnant_1Whatever stage of pregnancy you’re at, get the flu jab and protect yourself and the baby #staywellthiswinterWhatever stage of pregnancy you’re at get the flu jab and protect yourself and the baby of children aged two, three and four and in school years 1 and 2: FacebookTwitterSuggested ImageIf you have children aged two, three or four they are eligible for a free flu vaccination. Don’t put it off. #staywellthiswinterThey are eligible for the free flu vaccine #staywellthiswinterFlu_parents_1If you have children in school years 1 or 2 they are eligible for a free flu vaccination. Don’t put it off. #staywellthiswinterThey are eligible for the free flu vaccine #staywellthiswinter Are your children aged two, three or four? Or in school years 1 or 2? Protect them with the flu vaccine. It’s free, fast and painless #staywellthiswinter Protect them with the free flu vaccine. It’s free, fast and painless Flu_parents_3As aboveProtect them with the free flu vaccine. It’s free, fast and painless can be serious for young children. If you have children aged two, three or four or in school years 1 or 2 make sure they have the flu vaccination #staywellthiswinter Flu can be serious for children aged 2, 3 or 4. Make sure they have the flu vaccine aboveFlu can be serious for children in school years 1 or 2. Make sure they have the flu vaccine nasal spray flu vaccine is recommended for all healthy two, three and four-year-old children plus children in school years one and two #staywellthiswinterChildren aged 2,3 and 4 can have the free flu nasal spray. #staywellthiswinter aged two, three or four and in school years 1 and 2 are eligible for the free flu nasal spray. Follow the link and find out more about the flu vaccine #staywellthiswinterChildren aged 2, 3 and 4 & in school years 1 or 2 can have the free flu nasal spray. you have children aged two, three or four or in school years 1 or 2? You can help protect them from flu with one simple nasal spray vaccination #staywellthiswinter Protect them from flu with a free flu vaccine #staywellthiswinterFlu_parents_3FLU VACCINATION GENERAL CONTENTAs well as targeting pregnant women and parents we have created posts and content that dispel the common myths about flu and further amplify the flu vaccination activity for all at risk groups.FacebookTwitterFLU Myth ImagesCold weather can be particularly harmful for people aged 65 or older. Make sure they’re protected from flu this winter find out more information about the free flu jab here aged 65 or older are eligible for a free flu jab. Make sure they #staywellthiswinter you have a long-term health condition or know someone who does? Flu can make the effects of existing conditions worse and makes complications like pneumonia more likely. Speak to your GP or pharmacist to get a free flu jab you have a long term health condition don’t forget to get the flu jab #staywellthiswinter the flu vaccine does not give you flu. Find out if you or your family are eligible for the free flu vaccine here #staywellthiswinter Find out if you or your family are eligible for the free flu vaccine here cannot be treated with antibiotics. Viruses cause flu, and antibiotics only work against bacteria. Make sure you’re well informed and visit NHS Choices to find out if you or your family are eligible for a free flu vaccine. Flu can’t be treated with antibiotics. Find out if you’re eligible for the free flu vaccine you are eligible for a free jab you need to get a new one every year. The flu virus can change so make sure you contact your GP or pharmacist for more information If you’re eligible for a free flu jab you need a new one every year #staywellthiswinter C won’t stop you from getting flu. Find out if you or your family are eligible for a free flu vaccine. Find out more about flu and the flu vaccine here #staywellthiswinter Find out if you or your family are eligible for the flu vaccine #staywellthiswinterSWTW_Flu_vaccine_VitCDo you know if you or your family are eligible for a free flu vaccine? Visit NHS Choices and find out more here #staywellthiswinter Visit @NHSChoices to find out if you or your family are eligible for a free flu jab ; Flu myths film To tackle the myths and misconceptions which can prevent some eligible people from getting the free flu vaccination, a short, humorous film has been developed. The film features a cast of children who educate each other on the importance of the flu vaccination and Dr Ranj, paediatrician and media medic, provides a voiceover. The content is hosted on the Public Health England Youtube channel. We would encourage you to share this video with your followers. The flu myths film has also been cut into seven shorter 30 second social media friendly clips, and will be shared organically via the NHS Choices Facebook and twitter channels. They are also available to you on the PHE Campaign Resource Centre and have been clearly labelled below.We recommend that you post videos directly to your social media profiles with the video file embedded in Twitter and Facebook if you can.To upload videos to Twitter just follow this link < ; and ensure you are logged in as the official account. All campaign images and videos can be used on your channels up until February 29th 2015. Please contact partnerships@.uk if you would like to use anything past this date.Flu myths video content:FacebookTwitterCorresponding link or cut down versionHave you watched the new flu film from NHS Choices? You can help protect yourself and your family from flu by learning more and finding out if you’re eligible for a free flu vaccine. Watch the video and just follow the link. Easy! you watched the @NHSChoices flu film yet? #staywellthiswinter and learn more about flu you are eligible for a free jab you need to get a new one every year. The flu virus can change so make sure you contact your GP or pharmacist for more information If you’re eligible for a free flu jab you need a new one every year #staywellthiswinter short video version: SWTW_Flu_jab_1Did you have the flu jab last year? The flu virus changes so you need a new one every year. Watch @NHSChoices’ new flu film for more information the new @NHSChoices flu film and find out how to protect you and your family from flu #staywellthiswinter short video version: SWTW_Flu_jab_2Flu cannot be treated with antibiotics. Viruses cause flu, and antibiotics only work against bacteria. Make sure you’re well informed and visit NHS Choices to find out if you or your family are eligible for a free flu vaccine. can’t be treated with antibiotics. Find out if you’re eligible for the free flu vaccine #staywellthiswinter short video version: SWTW_Flu_jab_3Cold weather can be particularly harmful for people aged 65 or older. Make sure they’re protected from flu this winter find out more information about the free flu jab here aged 65 or older are eligible for a free flu jab. Make sure they #staywellthiswinter short video version: SWTW_Flu_jab_4The nasal spray flu vaccine is recommended for all healthy two, three and four-year-old children #staywellthiswinterAre your children aged 2-4? Protect them from flu with a free flu vaccine short video version: SWTW_Flu_jab_5The nasal spray flu vaccine is recommended for all healthy two, three and four-year-old children plus children in school years one and two #staywellthiswinterAre your children aged 2-4 or in school years 1 or 2? Protect them from flu with a free flu vaccine short video version: SWTW_Flu_jab_6Confused about flu? Watch the new flu film on @NHSChoices for information you need to help you and your family to #staywellthiswinter ’t be confused about flu, watch @NHSChoices’ film and #staywellthiswinter short video version: SWTW_Flu_jab_7 ................
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