Nathan Woodman of Havas Digital’s Adnetik on The Future of ...

The travel site was missing 80% of their target market [due to not pixeling all pages] – thus missing all of those profiles. By Akamai now seeing all of the pages on their site [with the Pixel Free technology], we were now able to get a much better view into their population, which meant we were able to go and run a much larger campaign. ................
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