Website objectives
Content strategyRead our guide to Content Strategy while completing this document.Website objectivesList your top website objectives in priority order alongside the primary audience group they are relevant to.ObjectiveAudience1234User journeysFor each objective above, plan a user journey answering these four questions:Which audience group is this most relevant to?What keywords will get attention in search results?Which landing page will create interest?What sort of deeper content will build desire?What action will they take to fulfil the objective?User journey 1AudienceKeywordsLanding pageDeeper contentActionUser journey 2AudienceKeywordsLanding pageDeeper contentActionUser journey 3AudienceKeywordsLanding pageDeeper contentActionUser journey 4AudienceKeywordsLanding pageDeeper contentActionSignpostsPlan the text for signposts that will guide people through the steps of each journey.TitleDescriptionButton textSitemapList all the pages you plan to have in your sitemap. You can use bullet indentation to denote hierarchy for up to three levels and add rows to the table if necessary.Primary menuNotesHomeAboutOur historyWhat we doWhere we workEuropeAfricaAsiaGet InvolvedVolunteerPartner with usFundraiseOur servicesFind a serviceGet helpService feesCampaignsCase studiesResourcesEventsDonateSecondary menuNotesBlogNewsContactPressJobsShop ................
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