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The Phoenix Café14237 Jarrettsville PikePhoenix, MD 21131(410) 333-3333April 30, 2014 By:Joe BannerStacie BruzdzinskiBenedict HartmannJeremiah PaughExecutive SummaryMission Statement: We strive to serve natural organic coffee and baked goods, to contribute to our local community and the environment and to establish close long-term customer relationships.The Phoenix Café has four main goals:· To use the best organic ingredients in our coffee and food products.· To give the greatest customer service possible.· To be environmentally conscious· Give back to the community Phoenix Café was founded by four members Joe Banner, Stacie Bruzdzinski, Jeremiah Paugh, and Benedict Hartmann. All owners are working toward their bachelor’s degree in varying fields in Towson University’s College of Business and Economics. The café will have roughly 6 to 12 employees, which will be carefully picked by our founding members. Phoenix Café is determined to become a daily necessity for local coffee drinkers, offering a place where customers can escape the daily stresses of life. With the growing demand for organic coffee and great customer service, Phoenix Café will look to capitalize in a geographic area where the number of coffee retailers is limited. With its close proximity to Hunt Valley, Hillendale, and Towson Golf and Country Clubs, the café will look to build a core group of repeat customers. The Phoenix Café will also look to deliver the best tasting organic coffee in the area, complimented by its delicious baked goods, and cozy environment for its customers. The signature of our business will be that we engage as much as possible in supporting the environment and community.As the café grows and develops we are looking to create a mobile coffee truck that travels to local sporting events, festivals, and other local activities to help expand the company brand recognition. We also hope to gain endorsements from the local golf courses and businesses in the area to advertise our product. Another goal is to increase the recognition of protecting the Loch Raven Reservoir and hold promotions that would raise money to help keep the waters clean. Overall, we hope to make Phoenix Café a number one choice for customers, and a symbol of the community. Company DescriptionPhoenix Café (LLC), is a medium sized coffee house based in Phoenix,Maryland that sells organic coffee, along with other beverages, and various baked goods. It will be located at 14237 Jarrettsville Pike, Phoenix, Maryland, which is in between the Manor Shopping Center and the Paper Mill Village Shopping Center. The Phoenix Café is equally owned and operated by Joe Banner, Stacie Bruzdzinski, Jeremiah Paugh, and Benedict Hartmann. The Phoenix Café offers a diversified style of organic coffee, which is rich in flavor from our freshly roasted coffee beans. Our philosophy encourages organic and green products and to support the environment and local businesses. The café will primarily target residents in the Phoenix/Jacksonville area as well as commuters. As our business expands, we hope to gain endorsements from other local businesses like the local golf courses. The Phoenix Café provides a casual environment for the community members to relax and socialize. We will host staged events for entertainment and also want to give our customers an opportunity to creatively share their experiences in the community. By educating our customers about our products, we will inspire more demand. The Phoenix Café was created due to the lack of a local homemade coffee shop in the area. We realized that the area contained (general coffee retailers) like Starbucks and McDonalds, but not a place that focuses on the quality of ingredients, and the individuals we serve. At the moment Phoenix residents are stuck with the only sit-down coffee shop option, Bagel Meister, located a few miles away from our prospective location. Since we are dealing with a upscale community, we decided to take on an organic and eco-friendly approach. We will also be creating an initiative where 10 cents from every cup of coffee sold will be donated to a local charity.Coffeehouse Market AnalysisCoffee industryIn the United States, 83% of the adult population drinks coffee. With 63% drinking coffee daily and 75% at least once a week (National Coffee Association, 2013). This gives us a strong general customer base to start. Over half of all coffee sales are served from coffee shops. (). In the northeast of the US, Starbucks and Dunkin Donuts are the biggest players in the industry with 23.2% and 28.9% respectively, dominating over half of that market (). Organic coffee demand has been increasing over the past few years. “A 29% annual average growth rate for the organic category documented by Giovannucci between 2000 and 2008 dwarfs the estimated 1.5% projected annual growth rate of the conventional coffee industry” (OTA cited Giovannucci). This means that organic coffee demand is growing much stronger than regular coffee, which is one of the reasons we are focussing on this kind. Organic coffee is also known to have better flavour and taste, with no chemicals being used in the growing and fair wages to the growers.DemographicsOur location is in Phoenix, MD, which is in close proximity to Cockeysville, MD. Although these two areas are near to each other, they differ in their demographics. Phoenix has a reported population of 7,253 compared to Cockeysville’s population of 19,759 (U.S. Census). This number gives reason to extend our customer target area outside Phoenix to generate more sales. Though Phoenix should remain the primary focus. The immediate Phoenix neighborhood is populated by many households that are quite wealthy. The average income is $101,266. The average age is 43 and 73.2% are married. The average household size is 2.9 which suggests many married couples with children. 95% own the house they live in Cockeysville has a much lower average income of $51,206 and a lower median age of 36.4 (U.S. Census) with 52% being married. It also has a much more diverse ethnicity with only 79.8% white and many Asians and Latinos. The average household is 2.3 people.Target ConsumersPhoenix ResidentsThe demographics show that the Phoenix residents are mostly wealthy settled families. This means that they will stay in the area for a long time. They also have higher income to spend. Phoenix Cafe is trying to build a long term relationship with these residents that builds upon the close neighbourhood setting and embraces it. This way customers feel like Phoenix Cafe is an immediate part of their community. We are expecting these customers to usually come in groups of two or more, with the intention to spend a longer amount of time in the cafe, enjoying a variety of products while socializing and mutersThe Cafe is located close to I-83 and Route 146. These roads are leading south directly into Baltimore and carry a high amount of commuter traffic on a regular basis. We will be aiming to draw these commuters to the Cafe, creating another group of target customers. These are consumers that want their desired beverage quickly and cheap to go; they do not care much for service and experience and usually come alone when they are on their way to work.Cockeysville ResidentsBecause Cockeysville has a high amount of residents and is fairly close by we are also including them into our target audience for additional income. Greater County areaAll of these groups are part of the general county community that we embrace which is why we are putting strong emphasis on supporting everything that supports it. If we can become known in the county for this we can gain additional supporters from outside PhoenixDirect Competition:1.Bagelmeister3443 Sweet Air RoadJacksonville, MD 21131Competitor Rating: *****Bagelmeister offers products with a very similar focus to our business, which makes it the strongest competitor. It also offers a cozy atmosphere.2.McDonald's3425 Sweet Air RdPhoenix, MD 21131Competitor Rating: ****McDonald’s offers coffee at very low prices. It is also located very central making it a threat especially to the commuter target audience3. Starbucks3499 Sweet Air RdCompetitor Rating: ****Starbucks offers organic coffee in many different variations. They are the biggest player in the industry. Location 1 is located inside a supermarket, making it a less favourable choice4. Seven Eleven14215 Jarrettsville PikeCompetitor Rating: ****Just like McDonald’s, Seven-Eleven provides a cheap alternative for coffee and is also located in a very good position5.The Filling Station14910 York RdCompetitor Rating: ****Established from an old gas station, this location is geared very similar to our intentions. They offer various coffees, freshly grinded and well trained employees. Customers can enjoy a relaxed environment and premium quality coffee. The location however is a little outside Phoenix6.Caribou Coffee110 Shawan RdCompetitor Rating:**Customers value atmosphere and quality at this location. Caribou emphasizes on green products. A greater competitor for the Cockeysville customers.7.Covelline's Coffee & Tea11121 York RdCompetitor Rating: **A small location in Cockeysville. Specialized on teas as well as coffeeSummary:There are several competitors in the area that we took into consideration. The Filling Station and Bagelmeister are the strongest competitors. Bagelmeister has a prime location and offers comfortable seating space for people in the area to relax and meet up. The Filling Station offers excellent premium coffee and well trained staff with the same atmosphere we are aiming for. Combining the best of both these competitors will give us a market advantage over them. The discount prices of McDonald’s and 7/11, which are also very close, continue to be a threat. We are hoping to draw the customers thanks to our other qualities that make the price worth the change. Marketing StrategyAs a start-up coffee shop, the Phoenix Café has to market itself in order to reach its potential customers and win them over from other competitors in the area. One of the major ways that is going to make the Phoenix Café stand out is its involvement in the Phoenix community. In an effort to get the brand name out, the Phoenix Café will work to partner with community organizations such as: Hillendale Country Club, the Towson Golf and Country Club, Hunt Valley Golf Club, Jacksonville Elementary School, Montessori Manor School, and Carroll Manor Recreation Council. These organizations were chosen based off of the demographics, and the interests of those in the community. Along with community outreach , we will increase our customer base by mailing out coupons, and by generating interest through our Facebook page. The Phoenix Café is looking to penetrate the market to increase market share. We are focused on providing high quality products at a lower cost than our competitors (Penetration Pricing, n.d.). We will accomplish this by creating a menu that includes signature items as opposed to a diversified menu. Design & Development PlanThe Phoenix Café will take on a vintage and older style approach while also staying relaxed and cozy. Throughout the café customers will notice the older style wooden dining tables and vintage décor, along with more comfortable booth seating areas and lounge areas. This follows our goal of being a vintage style coffee house, while also incorporating the relaxed and comfortable atmosphere of being a Grandma’s Kitchen with home cooked pastries, and comfortable seating arrangements.Café LayoutAs shown in the image below, the café will be separated into two areas. The first room will be where the customers enter the café. In this room customers can order their coffee or snacks all while watching our fresh coffee beans roast through a glass window to our kitchen. Also, this room contains a few round dining tables for grab-and-go customers who only plan to stay in the café for a few minutes.The second room will be a more relaxed dining room. This room will also act as an event forum for our themed nights that take place on the first Thursday of every month. This room will have multiple booth style seating arrangements along the perimeter of the room. It will also contain lounge areas with comfortable couches, along with more round wooden tables like those portrayed in the first room. Having large spacious tables and comfortable seating is consider one of fifteen essential ingredients to a successful coffee house (Guzmán, 2011). This room will encourage customers to stay longer, and relax at the coffeehouse. It will be a quiet place to study during the day, and also a nice place for community members to come and have fun in the evenings during our themed nights.Throughout the café there will be vintage and handmade décor. For example, there will be antiques and vintage artwork around the café. Some of this vintage artwork will be pictures of the Phoenix community from around 50 or so years ago. We want to capture the community in photos around our café to provide a friendly environment, and to show our support to the Phoenix community. We will designate the far right wall behind the lounge area as a chalkboard wall for customers and community members to write about the café and the phoenix community. They can also leave photos or any other memorabilia that represents the Phoenix community here to be showcased in our café. There will also be handmade furniture (like rocking chairs and bookshelves) and decorations that will give our customers a sense of being at their grandparent’s home. To elaborate more, we want our café to be similar to a Dutch market, with freshly baked pastries, a rich aroma of freshly roasted coffee beans, and hand crafted furniture and vintage décor. Product GoalsThe Phoenix Café has the following goals devoted toward developing the products sold in the Café:· Produce quality recipes for our six signature coffees (Espresso, Cappuccino, Latte, Macchiato, Americano, and regular drip coffee)· Produce quality recipes for our signature pastries (Ex: Coffee cakes, Cookies, and Muffins)· Produce quality recipes for our three signature teas (unsweet tea, green tea, and hot tea)· Locate quality organic suppliers for milk, fruits, and our other needed ingredients.The Phoenix Café will also have the following goals devoted towards growing and maintaining a successful product line:· Produce one new signature coffee per year.· Develop a coffee flavor or specialty item for every season.· Develop new recipes for seasonal pastries.· Continue to build onto our menu to provide an increasing variety.Marketing GoalsThe Phoenix Café will have the following Marketing goals prior to opening:· Create a Facebook page for the Phoenix Café.· Start reaching out to the community by creating flyers to distribute in mailboxes.· Create ads to put in the local newspapers.· Begin to reach out to other local businesses for possible cross promotion.The Phoenix Café will have the following Marketing goals after opening to maintain their product line:· Create deals and coupons to encourage customers to return.· Advertise themed nights through social media and flyers to increase attendance to events.· Market the local charity, and the 10 cents per cup initiative.· Create a punch card system for customers that purchase 10 signature drinks, and they get 1 anizational GoalsThe Phoenix Café will have the following organizational goals:· Treat customers with respect by offering fast, friendly, and efficient service.· Provide a relaxing and comfortable environment for local community members and business workers.· Maintain a clean and attractive coffee house.· Provide a positive and respectful workplace.· Improve the well-being of the Phoenix community by allowing them to be involved in the business.· Donate $1000 to a local charity off of our coffee sales in the first year (10 cents per cup approach).· Continue to develop an extensive product line (new flavors, merchandise).· Within 10 years, create a Phoenix Café food truck to sell our products at community events and at neighboring golf courses.· Be an Eco-friendly small business, and promote saving the Loch Raven Reservoir.· Continue to develop new flavors and products that make our coffee house stand out from others in the area.· Encourage other local companies to endorse our business. There are 3 golf courses in our area that we can target, and focus on getting them to endorse us. ProceduresEvery business decision, whether it is developing a new product or innovating new marketing methods, will go through a set of procedures. These procedures are used to ensure that the final product is the best product. The procedures outlines below will be followed through the process of starting the Phoenix Café, and will still be used years down the road as we are unveiling new products and marketing materials. The product development procedures are as follows:1. Draft recipes / gather ingredients2. Try / test drafted recipes (preliminary review)3. Modify / improve recipes4. Retry / retest recipes5. Expose recipes to customers to see if they like the products. (critical reviews)6. Rework recipes taking into account customers viewpoints.7. Prepare products for opening the business – retry/retest one last time (final review)8. Open businessThe marketing materials development procedures are as follows:1. Marketing team drafts marketing materials.2. Brings material to meeting with GM’s – discuss what to improve.3. Seek inputs from business consultants.4. Marketing team improves marketing materials.5. Brings materials to GM’s meeting for critical review.6. Marketing teams goes back and makes more improvements to marketing materials.7. Brings materials back to GM’s for final approval.8. Marketing team begins to distribute marketing materials.ScheduleAs we prepare to open the Phoenix Café, we have allotted 18 weeks prior to its opening to developing our initial signature products, and our marketing materials. In the above section, we created 8 tasks (or procedures) that must be followed before unveiling the final product. The schedule is designed to match the 8 numbered tasks from the above section. The schedule is as follows:Creating Coffee RecipesCreating tea recipes:Creating pastry recipes:Creating marketing materials:Costs for the eighteen week developmental periodMaterialsSource: Coffee beans$12 per 1lb. (40 cups of coffee) Green Beanery Organic milk$4 per gallonRestaurant Depot Sugar$10.99 per 25LB BagThe Restaurant Store Organic cheese$8 per poundWegmanns Creamer$40 per 5 lbs.Wegmanns Farm fresh eggs$2 per dozenBruzdzinski Farm Flour$7.23 per 25 lbs.The Restaurant Store Cooking Oil$13.99 per 17.5 oz.The Restaurant Store butter$4 per poundWegmannsDirect Labor (8 people – 2 cooks, 2 bakers, 2 baristas, 2 marketers) $10hr, 40hrs/week, 18 weeks$57,600OverheadRent (13,200 month)$52,800(Assuming ~$20 per sqft, and it is a 660 sqft building)Phone/internet ($100 month)$400ComcastUtilities ($1000 month)$4,000BGEOffice supplies (Pens, Paper, Receipt Paper, Folders, Files, Binders)$750OfficeMaxG & A Costs ($20hr, 40hr/week, 18 weeks, 4GMs)$57,600 Marketing & Sales (flyers / social media)$5500~$165 per ad rate - Professional Consultants$2,000Forbes ($80 hr, $640 day)Capital EquipmentCecilware EP2-220V Venezia II Two Group Espresso$3,399.00JES Restaurant EquipmentBean roaster$1,500EbayCoffee grinder$1,059Restaurant DepotBunn CWTF15-3 12 Cup Automatic Coffee Brewer with 3 Lower Warmers & Hot Water Faucet - 120V (Bunn 12950.0212)$589The WEBstaurant storeOvens w/ stove$5,500JES Restaurant EquipmentDishwasher$3,500JES Restaurant EquipmentRefrigerator & Freezer$7,000Sam’s ClubCookware(pots, pans, bowls, utensils)$800Restaurant DepotRemodel/construction costs$40,000Len the PlumberSparrows Painting LLCCamden Court (Remodeling)Total$249,197Operation PlanLocation: The Phoenix Café will be located in the heart of Phoenix, Maryland. The address being:14237 Jarrettsville Pike, Phoenix, Maryland 21131. This area is in between two shopping centers, the Paper Mill Village Shopping Center and the Manor Shopping Center. We chose this location because it is an area that is easily accessible to our customers who either wish to relax, or those who want to use the Phoenix Café as a quick pit stop before shopping or going to work.Floor Plan: The Phoenix Café's floor plan consists of two lines:· The First is the "Dine In" Line, is for our patrons who want to take a break from the everyday, and just relax in our seating area, where one of our employees will bring their food to them.· The Second Line is the "In and Out" Line, this is for our patrons who need their items to go in a hurry. These patrons will order in this line, then wait at our pick up area.In the seating area there will be a stage which will be used to showcase local artist's works, and on the first on every Thursday will be used for our monthly event.Hours of Operation: Open 7 Days a week, from 6:00am-3:00pm. This will hit the widest customer base as we will get those who work in the morning, afternoon breaks, and those who are doing their shopping during the day. The first Thursday of every month there will be an event from 6:00pm-8:00pm with the store staying open till 9:00pm. The morning staff will come in at 4:00am every day to start preparing for the day. The afternoon staff will begin to clean up at 3:00pm.Coffee Operations: Our coffee will be organic and fair trade to be conscious of the environment. This will make sure that the beans are grown without chemicals, resulting in a better taste and that the growers are paid accordingly. Our supplier for coffee beans will be GreenBeanery (greenbeanery.ca), an online marketplace for coffee beans that fulfills all our requirements. We will be roasting and grinding the coffee ourselves purchasing the raw green coffee beans. Roasting and grinding in-house will give us the greatest freshness and flavour as well as many opportunities to create different roasts and blends for new coffee flavours. Supplies: The Phoenix Café will be buying our supplies from the Restaurant Depot (located on 3405 Annapolis Rd, Baltimore, MD 21230). Here we can fill most of our needs including:· Coffee supplies· Baking ingredients· Cups, utensils, etc.We also will be using the Amish Market and local farms as well for their fresh, organic dairy and fruit products.We will make supply runs every Sunday and Thursday to the Restaurant Depot and Amish Market, to make sure we are constantly stocked on everything our business needs.There will be coffee shipments every month from our distributor (Exact Date to be determined). As our business grows we will begin to include novelty items in our store (shirts, mugs, etc.).ManagementFor our coffee house we decided it would be best for the four owners to create a LLC (Limited Liability Company). This will give us some of the flexibility of a partnership, such as being a flow through entity, but with the limited liability we would get if we were a corporation.Our business has decided to use the Flat Managerial style (Forbes, 2014), as we are a small company, and the fastest ways to get results will be through constant, direct feedback between the employees and the general managers. For a clearer view look at the Phoenix Café's Organizational Chart presented below.General Managers:· Jeremiah Paugh- Will be in charge of the supplies inventory, by tracking inventory usage, buying supplies, and stocking them.· Benedict Hartmann- Will be in charge of the Marketing and brand awareness in our company. He will be using social media as a primary tool to help spread awareness as well as establish a friendly online presence.· Stacie Bruzdzinski- Will be in charge of the continuing development and design of the company. Creating new ways to improve efficiency within the company as well as new food/drink items we will sell at the Phoenix Café.· Joe Banner- Will be in charge of financials at the Phoenix Café. He will also create the business's budget to keep us from overspending.All General Managers will also work with our employees, assisting them as needed, and helping out when possible. There also must be at least one General Manager opening and closing the Phoenix Café every day.The Phoenix Café will also be hiring employees to do a variety of tasks. Employees will be broken down into two primary shifts:· First Shift (4:00am-10:30am)- This shift is in charge of opening the store and getting everything prepared for the rest of the day. They will also be taking care of the early morning rush.· Second Shift (9:30am-4:00pm)- This shift will come in to aid the end of the morning rush, then maintain a certain cleanliness in the store for the rest of the day before closing the store. This shift will clean all the equipment and make sure it is ready for the next first shift.All employees will have a variety of tasks that they will need to learn, so that they can work where they are needed for that day. These tasks include but are not limited to:· Barista· Cashier· Housekeeping/wait staff· CookingFor our company to become a success every employee, both the general managers and employees, must work together fluidly to give the customer the best experience possible, and to get them to come back for future business.Financials The building that we will be renting has 660 square feet of space inside the building. According to the , who keeps track of the available commercial buildings around the country, it has Phoenix MD with an average cost of $20.00 per square foot (Search Phoenix Retail Space, 2014) . This will give us a total cost of $13,200 a month. Since we are just starting off it would be a lot cheaper for us to rent the space in the beginning than paying off the entire $547,000 office building.Every partner will put in $25,000. We will need to borrow $400,000 to use in the first 3 years to handle start-up costs and the initial day-to-day operation of the business until we start passing the break-even point which we plan to by year 3 of opening up our coffeeshop. For our business we will be opening it up in Phoenix, Maryland and there will be a lot of legal fees that we will need to pay according to the law. According to , a website that keeps track of the laws in different states and background information for the legal structure, there are eight steps that we will need to take in order for us to legally form a Limited Liability Company in the State of Maryland (How to Form a LLC in Maryland, 2014). Choose your name for LLCMust make sure that the name must not be misleadingly similar to the names of other business entities already on file with the Maryland Department of Assessments and Taxation.There is a $25 filing feeFile Articles of OrganizationThe articles must include: the LLC's name and address; the LLC’s purpose; and the name, address, and signature of the LLC’s registered agent. The filing fee is $100Appoint a Registered AgentThis is an individual or business entity that agrees to accept legal papers on the LLC’s behalf if it is sued. A registered agent may be any Maryland citizen who is over eighteen, a Maryland corporation, or a Maryland LLC (Must have a physical address in Maryland).Prepare an Operating AgreementAn agreement signed by the members (owners) of a limited liability company that structures the members' financial rights and responsibilities, each member's percentage of ownership in the LLC and share of profits (or losses), the LLC's procedures for holding meetings, and what will happen to the business when a member leaves. (Not required by the state but we will file with the Articles of Organization)Comply with other Tax and Regulatory RequirementsIf your LLC has more than one member, it must obtain its own IRS Employer Identification Number (EIN), even if it has no employees. (No filing Fee)File Annual ReportsAll LLCs doing business in Maryland must file a Personal Property Return [PPR] with the Maryland Department of Assessments and Taxation Personal Property Division which serves as an annual report. The return is due by April 15 each year and must be filed by mail. The annual filing fee is $300 (the fee does not include any state tax liability of the LLC).ServSafe CertifiedCost is $125 per employee that needs to take the test (Purchase ServSafe, 2014)Certification would last 3 yearsMust follow all Fire Safety CodesFile for a Building Permit the cost of the building permit is $1,500.00 a year. Breakdown of costs:ProductCost SourceBuilding Costs: Plumbing $12,000Len the Plumber Electrical$750.00BGE Bathroom Remodel (2)$5,000Len the Plumber Construction of Kitchen/Dining Room Areas$15,000Camden Court Water Heater - Tankless$1,000Air Gas Stage Built (10X20ft)$5,000Camden CourtTotal Building Costs$38,750Interior/Exterior Tables (18)$7,002 ($389) per TableAccess Furniture Chairs (72)$7,128 ($99) per chairAccess Furniture Rocking Chairs (4)$756 ($189) per chairAccess Furniture Booth Tables (11)$4,532 ($412) per tableRestaurant Depot Booth Seats (15) (4 are one sided) $11,460 ($764) per boothRestaurant Depot Trash Receptacles (4 in dining)$1,119.96 (279.99) per canRestaurant Depot Trash Receptacles (6 in kitchen/behind the shop)$389.44 ($64.99) per canWaste Management Painting$6,000Sparrow Painting LLC Flooring$6,500Next Day Floors Phone Installation1,500.00 (Including first months charge)Comcast Fire Alarms (Including extinguishers)$3,150Cintas Light Fixtures2,400 (Includes kitchen, dining, and stage lighting)Restaurant Depot Miscellaneous$1,500Can be for delivery expenses, unanticipated costs, etc. Small Sofas (6 for lounge seating) 4,050 ($675) per sofaAccess Furniture Coffee Tables (6 for lounge seating)1,499.94 ($249.99) Per tableAccess Furniture Menu Board$550Restaurant Depot Chalk Wall Paint$356Home Depot Curtains$840Access FurnitureTotal Interior Cost:$55,993.34Equipment: Mop Sink w/faucet$325.38Restaurant Depot Coffee grinder$1,059Restaurant Depot Bean Roaster$1,500Ebay Cecilware EP2-220V Venezia II Two Group Espresso$3,399.00JES Restaurant Equipment Bunn CWTF15-3 12 Cup Automatic Coffee Brewer with 3 Lower Warmers & Hot Water Faucet - 120V (Bunn 12950.0212)$589The WEBstaurant store Ovens w/ stove$5,500JES Restaurant Equipment Dishwasher$3,500JES Restaurant Equipment Refrigerator & Freezer$7,000Sam’s Club Cookware(pots, pans, bowls, utensils)$800Restaurant Depot 3 compartment sink$559.70Restaurant Depot Rinse off Sink$239.65Restaurant Depot Pre-Rinse Faucet with Hose attached$312.49Restaurant Depot EcoLab Attachments (Chemicals to dish machine)(Soap and Sanitizer for 3-comp sink)$760.00EcoLab (Rep. George Bennet) Reach In Refrigerator$1,374Restaurant Depot US Ice Maker$4,999.00Restaurant Depot Clear Display Refrigerator for desserts2,449.00Restaurant Depot Hand Sinks (4)$329.36Restaurant Depot Dry Storage Room (Includes Shelving)$3,400Restaurant Depot Clear Refrigerator for drinks and fruits$1,719.00Restaurant Depot Pass Through Toaster$1,409Restaurant Depot Juicer for Juices$3,479Restaurant Depot Blender$394.49Restaurant Depot Piano $550Craigslist Microwave$219.99Restaurant Depot 15 piece knife set$40.00Restaurant Depot Lemon Slicer$149.99Restaurant DepotTotal Equipment Cost$46,057.05Office/Computer Cash Safe$259.65Easter Lock and Key (Rep Drew Jackson) Cash Registers (2)$2,200.00Micros System Software for Cash Registers$1,484.90Micros Systems Computer in office (4)$2,000 ($500 per computer)Best Buy Stereo $1,299.29Best Buy Kronos Time Clock/System$4,235Kronos Credit Card System$1,500Bank of AmericaTotal Office/Computer Cost$12,978.84Other Expenses: Inventory$5,000 Advertising$5,500 Office Supplies$750 General Supplies (Utensils for food/Display Dishes)$600Restaurant Depot Promotional Events (Extra Electricity, food costs, advertising, wages, etc)$1,100 Wages (3,200 a week)$12,800 Utilities $1,000BGE Professional Consultant’s$2,000Forbes ($80 hr, $640 day) Phone/Internet$100Comcast Rent$13,200Average of $20 per sq ft. (Search Phoenix Retail Space, 2014) Licensing Costs$1,400.00Total Other Expenses$43,450Total Startup Costs197,229.23 Items we will need from Restaurant DepotItemPricePaper Cups 10oz (1,000 Pack)$35.63Paper Cups 12oz (1,000 Pack)$39.51Paper Cups 16oz (1,000 Pack)$44.42Paper Cups 20oz (600 Pack)$35.03Paper Cup Lids 10, 12, 16, 20oz (1,000 pack)$30.86Sugar Pourer 12oz$1.57Instantwhip .4 oz (360 case)$14.00Non-dairy creamer 3g (1,000 pack)$14.46Sweet ‘N Low packet 1g (3,000 pack)$15.96Splenda Sweetener packet 1g (2,000 pack)$32.22Sugar Packet 2.8g (2,000 pack)$11.47Coffee Stirrers (Red and White 7in) (10,000 a case)$15.96LBP 29500 4 Cup Drink Carrier 200 / Case(Coffee Drink To-Go Container)$50.65Choice 10 1/4" Jumbo Wrapped Straws with Red Stripe - 2000 / CaseStraws$13.49Plastic Bags (1,000 case)$8.59Clamshell Containers (400 case)$46.53Flour$7.23 per 25 lbs.Cooking Oil$13.99 per 17.5 oz. Organic milk$4 per gallon Sugar$10.99 per 25LB Bag Break Down of Coffee Coffee 12ozSelling Price is $1.76Cost of Beans$.30Cost of Cups$.04Cream (1 .4oz cup)$.03Sugar (2 packets)$.05Overhead$1.25Donation to Charity$.10Total Cost:$1.77Works Cited(2014, March 14). Retrieved from Organic Trade Association: (2014, March 15). Retrieved from US Census: Coffee Markets. (2014, March 2). Retrieved from Dolcera: Furniture. (n.d.). Access Furniture. Retrieved April 20, 2014, from 's Locksmith Services | Parkville, Maryland Locksmith. (n.d.). America's Locksmith Services | Parkville, Maryland Locksmith. Retrieved April 23, 2014, from Court. (n.d.). - Baltimore. Retrieved April 26, 2014, from . (2014, March 14). Retrieved from: Inc. Homepage. (n.d.). Ecolab Inc. Homepage. Retrieved April 25, 2014, from Services. (2014, March 20). Retrieved from Study Logic: , Daniele. 2009. The North American Organic Coffee Industry SurveyGuzmán, M. (2011, October 25). Best coffee shops for work? Our 15 essential ingredients. Retrieved April 28, 2014, from geekwire: , Jennifer. Beverage Industry. September 2013, Vol.104 Issue 9, p14-19. 4p. 3 Color Photographs, 3 Charts.How to Form an LLC in Maryland. (n.d.).. Retrieved March 29, 2014, from Flat Better? Zappos Ditches Hierarchy To Improve Company Performance (January 7,2014). Retrieved from Forbes: Penetration Pricing. (n.d.). Retrieved April 30, 2014, from Investopedia: Pearce, Lynn . "Brewpub." Business Plan Handbook . Farmington Hills: Themson Gale, 2006. 9- 46. Print.Purchase(n.d.) .ServSafe?. Retrieve March 30, 2014, from Search Phoenix Retail Space. (n.d.).Phoenix Retail Space. Retrieved March 23, 2014, from At Home Flooring. (n.d.). - Baltimore, Maryland, Washington DC. Retrieved April 28, 2014, from Into Savings | Spring Sales on Grills, sheds, and Home Improvement Items. (n.d.). Spring Into Savings | Spring Sales on Grills, sheds, and Home Improvement Items. Retrieved April 29, 2014, from continue, please find your local store or log in.... (n.d.). Find Your Local Store. Retrieved April 30, 2014, from the Secret to a Successful Coffee Shop? (2014, March 21). Retrieved from Forbes: shop/# ................
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