THE JOURNAL OF ADVERTISING
THE JOURNAL OF ADVERTISING American Academy of Advertising Volume 32, Number 3, Fall 2003 ARTICLES The Relation Between Brand-Name Linguistic Characteristics and Brand-Name Memory Tina M. Lowrey, L. J. Shrum, and Tony M. Dubitsky "Brought to You by Brand A and Brand B" Investigating Multiple Sponsors' Influence on Consumers' Attitudes Toward ................
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