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Tyler Oliveti5/22/17Initial Report and Agency InformationAgency InformationInternship Location4 Echelon Plaza, 7th Floor201 Laurel Road Voorhees, NJ 08043b) Intern’s Site SupervisorDavid Beckc) Intern’s Site Supervisor Title and Contact InformationSenior Vice President, Ticket Sales & Service215-253-4900 x173dbeck@d) The academic and professional background of the site supervisor the intern will be supervised by. Rutgers University - BA, Sports Management, History 1989-1993New Jersey Devils Account Manager - August 1993 - June 1998 (4 years 11 months)Director, Customer Service - June 1998 - August 2006 (8 years 3 months)Director, Ticket Sales - January 2000 - August 2006 (6 years 8 months)Vice President, Ticket Sales & Customer Service - August 2006 - January 2010 (3 year 6 months)Director of Corporate Business Development - December 2013 - September 2014 (10 months)Live NationDirector of Sales, Premium Seat Sales - March 2010 - December 2013 (3 years 10 months)Philadelphia Soul- Vice President, Ticket Sales and Service - September 2014 - October 2016 (2 years 2 months)Senior Vice President, Ticket Sales and Service - October 2016 - Present (8 months)e) Description of the agency: number of employees, type of agencyThe Philadelphia Soul are a professional football team based in Philadelphia, Pennsylvania that competes in the Arena Football League (AFL) and has a Sales Department that includes eight full time employees.f) Descriptive statements indicating types of products or services provided demographic profiles of customers or clients served, and facilities used.Sell the Arena Football League product to mostly groups or families. For military appreciation day there are business support packages that include a donation to the Travis Manion Foundation. There are fundraising opportunities for groups, that include a minimum of 50 tickets option and an option with no risk. There is a Soul Nation Membership, flex packages, birthday packages, family four packs, and party suite options that have many advantages and perks. The offices are located at 4 Echelon Plaza, 7th Floor 201 Laurel Road Voorhees, NJ 08043 and games are located at Wells Fargo Center, 3601 S Broad St, Philadelphia, PA 19148. g) Statement of the agencies mission, goals, and objectivesMISSON STATEMENT ?"To serve our community with pride and passion as a quality example of individual and team excellence on the field, in the office, at the arena and within the community by consistently exceeding our customers' expectations by demonstrating the highest character, appreciation and respect for our game, customers, teammates and partners as a cost-effective and visionary organization providing a total entertainment experience." GoalsTarget families and groups providing them with a high scoring, fast pace sports/football experience. ObjectivesProvide multiple avenues to provide the best game experience possible including Soul Nation Membership, flex packages, birthday packages, family four packs, fundraising programs, and party suite options. Include benefits such as playing on the field, participating in the pre-game ceremony, performing the national anthem, being part of the color guard, etc. h) Any additional information that is important to know about the agency.Famous OwnersMajority Owner - Ron JaworskiMinority Owners - Marques Colston, Dick Vermeil, Jahri EvansInitial Reporta) Student’s goals for the entire internship experience. A minimum of 8 SMART goals should be developed for the entire internship experience. Detailed objectives should be developed whichoutline how each goal will be accomplished.GoalObjectives1. Be able to sell and write in at least 1 group experience on the white board for one of the last two games (July 15 / August 5).Research groups that may be interested in certain packages.Make sure to design research based on what experiences are still available for each game (play on the Soul field, participate in pre-game ceremony, perform national anthem, etc.)2. I want to communicate with not only my main Soul Staff Member, Terry Bradford, but the entire department to create a contact database to prospect and develop clients.Research and cold call potential customers/clients who may be interested.Use Paciolan (Wells Fargo ticket service site) to find previous customers already in the database who may be interested again.3. I want to not only offer a new package plan idea but also participate in group settings. The idea of becoming more familiar with existing package plans will lead to new ideas.Attend each Monday staff meeting with members from each department.Research new sales strategies and potential plans to present for the meetings on July 10th and July 31st.Establish a new item (recently added a fidget spinner) that would help sell more tickets.4. Help find at least 3 new Soul Nation members by the end of the internship.Research potential members through Paciolan who may be interested in upgrading their package for next season. Talk to fans at the Soul Nation Headquarters tent and inform them about potential benefits of a package upgrade.5. Sell at least one package in each ticket amount for the risk free non profit fundraising (10-30 tickets and 31+ tickets).Inform potential clients about the benefits of the package (no up front minimum for tickets, only $20 per ticket, receive $3 back if they sell 10-30 tickets and $5 back if they sell 31+ tickets).Research certified 501(c)3 Programs that would be eligible and run fundraisers.6. Sell at least two packages for each of our upcoming theme night games (First Responders Night and All Inclusion Night).Research and call potential groups that would potentially be rm them about the theme night game and potential benefits.7. Have at least ten libraries and/or summer camps agree to participate in our new summer reading program (had schools participate during school year).- Research and call local libraries and camps by regions starting with New Jersey (Camden County) and moving towards Philadelphia and Delaware.8. Come up with a new strategy to sell playoff game packages.Be active and engaging during the meeting that week.Suggest ideas to have written on the white board during the meeting with the hopes that one will stick and benefit the company (increase sales).b) List your overall internship work schedule. If this schedule may change due to business needs,please note this.For the 6 weeks that I have two other summer classes my schedule will be Monday, Wednesday, and Thursday from 9-5. We have not talked about specifics after the classes end, but I expect to add a day. I will also work all home games that will be on Saturdays. c) With your Site Supervisor, outline the major responsibilities and projects you will be assigned throughout the internship experience.OfficeResearch and call companies for games/packages (games - First Responders Night, All Inclusion Night and packages - Soul Nation Membership, flex packages, birthday packages, family four packs, party suite options)Research and call libraries and summer camps for new summer reading program.Make sure PayPal accounts show correct money owed with correct number of food vouchers purchased.Use Paciolan ticket service to not only create new customers when needed, but also update information as needed.Call and email people to confirm orders and let them know how to pick up their tickets.Other jobs as assigned Game DayDirect groups throughout the arena (example: bring color guard to field tunnel for pre game)Assist groups with field use (scoreboard, combine numbers).Continue to assist handing out awards and sunglasses at reading table which will continue for the summer.Help set up voucher redemption table and assist fans as they come.Answer any questions fans may have at Soul Nation Headquarters tent. ................
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