Exhibit 10 EX­10 2 dds­05032014xexx10.htm EXHIBIT 10 CREDIT ...

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EX10 2 dds05032014xexx10.htm EXHIBIT 10

DDS05.03.2014EX10

CREDIT CARD PROGRAM AGREEMENT by and among

DILLARD'S, INC., WELLS FARGO BANK, N.A. and for the limited purposes stated herein, DILLARD INVESTMENT CO., INC.

Exhibit 10



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Table of Contents

Page

Article I DEFINITIONS

1

1.1

Generally

1

1.2

Miscellaneous

14

Article II ESTABLISHMENT OF THE PROGRAM

16

2.1

Credit Program

16

2.2

Exclusivity

17

2.3

Mobile Technology

18

2.4

Payment Network

18

Article III PROGRAM MANAGEMENT AND ADMINISTRATION

18

3.1

Program Objectives

18

3.2

Committees

19

3.3

Program Relationship Managers Program Team

21

Article IV PROGRAM OPERATIONS

22

4.1

Operation of the Program

22

4.2

Certain Responsibilities of the Company

22

4.3

Certain Responsibilities of the Bank

23

4.4

Ownership of Accounts Account Documentation

24

4.5

Branding of Accounts/Company Credit Cards/Credit Card Documentation/Solicitation

Materials

25

4.6

Underwriting and Risk Management Applicable Law

26

4.7

Cardholder Terms

27

4.8

Program Website Mobile Apps

27

4.9

Sales Taxes

29

4.10

Loyalty Program

30

4.11

Program Competitiveness

30

4.12

Supported Accounts

31

Article V MARKETING

5.1

Promotion of Program

5.2

Communications with Cardholders

5.3

Additional Marketing Support

5.4

Approved Ancillary Products

5.5

Marketing Plan



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Article VI CARDHOLDER INFORMATION

36

6.1

Customer Information

36

6.2

Cardholder Data

37

6.3

Shopper Data Qualified Dillard's Customer List

41

Article VII OPERATING STANDARDS

43

7.1

Reports

43

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7.2

Servicing

7.3

Service Level Standards

7.4

Program Features and Functionality

7.5

Systems Interface Technical Support

Article VIII MERCHANT SERVICES

8.1

Transmittal and Authorization of Charge Transaction Data

8.2

POS Terminals

8.3

InStore Payments

8.4

Settlement Procedures

8.5

The Bank's Right to Charge Back

8.6

Exercise of Chargeback

8.7

No Merchant Discount

Article IX PROGRAM ECONOMICS

9.1

Company Compensation

9.2

The Bank's Responsibility for Program Operation

9.3

Joint Program Commitment

Article X LICENSED MARKS AND INTELLECTUAL PROPERTY

10.1

Licensed Marks

10.2

Termination Ownership and Infringement

10.3

Intellectual Property

Article XI REPRESENTATIONS, WARRANTIES AND COVENANTS

11.1

General Representations and Warranties of the Company

11.2

General Representations and Warranties of the Bank

11.3

No other Representations or Warranties

11.4

General Covenants of the Company

11.5

General Covenants of the Bank

Article XII ACCESS, AUDIT AND DISPUTE RESOLUTION

12.1

Access to Facilities, Books and Records

12.2

Audit Rights

12.3

Governmental Authority Supervision

12.4

Dispute Resolution

Article XIII CONFIDENTIALITY

13.1

General Confidentiality



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47 47 48 48 48 49 49 49

50 50 50 50

50 50 51 52

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13.2

Use and Disclosure of Confidential Information

63

13.3

Unauthorized Use or Disclosure of Confidential Information

63

13.4

Return or Destruction of Confidential Information

64

Article XIV RETAIL PORTFOLIO ACQUISITIONS AND DISPOSITIONS

64

14.1

Retailer that Operates a Credit Card Business

64

14.2

Conversion of Purchased Accounts

65

14.3

No Other Company Obligations

66

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