4 Entrepreneurship, Small Business, and New Venture Creation
explain why a business plan is crucial to small business success. (pp. 70–73) LO3 Compare the advantages and disadvantages of starting a business from scratch to buying an existing business. (pp. 73–75) LO4 Outline the advantages and disadvantages of franchising. (pp. 75–79) LO5 Summarize the potential benefits and drawbacks of each ................
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