Berkeley Method of Entrepreneurship Boot-camp, Jan 11 – 14 ...



FOR NON-UC BERKELEY PARTICIPANTS “Berkeley Method of Entrepreneurship” BMOE BootcampSpring 2016, January 11 – 14, 2016This four-day intensive program (January 11 – 14, 2016, 8:30 am – 5:30 pm) held on the UC Berkeley campus at Sutardja Dai Hall in the Banatao Auditorium is offered by the Sutardja Center for Entrepreneurship & Technology. Top UC Berkeley faculty deliver intensive training on successful entrepreneurship and new venture creation, and participants gain access to noteworthy industry speakers and mentors, along with engaging in interactive exercises and networking sessions.BMOE Boot-camp is a cornerstone of the Sutardja Center’s curriculum and conveys the Sutardja Center’s latest approaches for technology entrepreneurs - The Berkeley Method of Entrepreneurship (BMoE), setting the groundwork for further Sutardja Center course study and new venture incubation. This method leverages a layered framework of:Theory & CasesMindset and Entrepreneurial Culture Networking Facilitated through Mentoring NOTE: Non-Berkeley participants in the boot-camp must choose between Track 1 or Track 2.Track 1: Work on a Start-up Venture/Project - This track is intended for those who want take their understanding of concepts in entrepreneurship, and work with a team of other participants to develop a business idea or existing project. Track 2: Instilling Entrepreneurial Mindset & Nurturing Start-ups – This track is intended for those who want to learn concepts and methodology to instill entrepreneurial mind-set in their organizations. Group activities and discussions with Sutardja Center leaders and leading industry incubators will provide additional insights.CONTACT INFORMATION Program Chair, Co-InstructorGigi Wang, Industry Fellowgigiwang@berkeley.eduCo-InstructorIkhlaq Sidhu, Founding Director and Chief Scientist, SCETIEOR Emerging Area Professor sidhu@berkeley.eduCo-InstructorKen Singer, Managing Director, SCETken.singer@berkeley.edFORMATEach day starts with seminars on key concepts of entrepreneurship taught by Sutardja Center instructors and industry experts. There will be games and exercises to internalize and practice the concepts. Working sessions are also included in the program, with a number of industry mentors available to help and give feedback on your projects. In addition, there will be several networking sessions for you to meet the other students in the course, the Sutardja Center team, speakers, and mentors.TRACK 1: The 4-day intensive boot-camp format enables individuals and pre-formed teams to hone their business ideas and creates a forum for new teams to form and develop ideas, while also providing insights into entrepreneurship. 12 – 15 project/venture teams will be selected by the end of Day 1 to be highlighted in the camp. Also, by end of Day One, participants who don’t have an idea yet or a team will join a pre-formed team and participate in building a venture. The project/venture teams will make a final presentation on January 14 to a SCET instructors and panel of industry judges.TRACK 2: The 4-day boot-camp will provide insights into the drivers of successful entrepreneurship. Participants will share best practices from around the world for instilling entrepreneurial mind-set and nurturing start-ups. They will observe how students and entrepreneurs apply the Berkeley Method of Entrepreneurship to create successful start-ups. Track 2 participants will give a short presentation on the final days about their goals for their organizations, what they learned at the boot-camp, and how they want to apply what they learned in their ICS TO BE COVERED – BMOE BOOTCAMP (partial list)Opportunity Recognition and IdeationEntrepreneurial Attributes and CultureStorytelling & Attracting Stakeholders Customer-focused Product DesignTeam BuildingGo-to-MarketFunding Elevator Pitch and DemosTEXTS AND REQUIRED SUPPLIESPre-program assignmentsOnline survey to be completed before class commences, ad hoc surveys during program and final day of the class,Final report at the end of classIn-class presentations and outside-class work and activitiesATTENDANCEAttendance Daily boot camp attendance is mandatory. Please arrive on time. DATES & LOCATIONThe core of the course will be held January 11 – 14, 2016, 8:00 or 8:30 am – 5:30 pm Banatao Auditorium in the Sutardja Dai Hall, along with breakout rooms in the building. One networking session will be held in the new Jacobs MUNICATIONSContact Gigi Wang for course operations. Contact the co-instructor directly that you would like to communicate with.SCHEDULE The schedule is included in the following pages. Note that each of the sessions reinforces the BMoE Method of incorporating aspects of Theory, Mindset or Networking.(Schedule outlined on the following pages)DAY ONE in Banatao Auditorium, Atrium, and Breakout Rooms, Sutardja Dai Hall on UC Berkeley Campus Overview: Introduction, meeting others and focusing on idea generation/optimization and team formation.FRAMEWORK Monday, January 11th2016TOPICSPEAKER8:00am – 8:30amRegistration and Light Breakfast8:30 am – 9:00 amWelcome, Introductions & BMoE Bootcamp OverviewGigi Wang, SCET Industry Fellow, BMOE Program ChairTheory & Mindset9:00 am – 10:00 amOpportunity Recognition & Market ValidationIkhlaq Sidhu, SCET Founding Director and Chief ScientistMindset10:00 am – 10:45 amCultural Lessons Learned by a Silicon Valley EntrepreneurKen Singer, SCET Managing DirectorMindset & Networking 10:45 am – 11:15 amGame #1: Trust & Taking RisksGigi Wang, SCET Industry Fellow, BMOE Program Chair11:15 am – 11:30 amBreakTheory11:30 am – 12:30 pmGetting to Entrepreneurship & Venture FundamentalsGigi Wang, SCET Industry Fellow, BMOE Program Chair 12:30 pm – 1:00 pmLunchMindset1:00 pm – 1:45 pmComing up with Ideas for Compelling Products/Services Sophie-Charlotte Moatti, Founder of “Products That Count”Theory1:45 pm – 2:30 pmHow To Captivate Any Audience Nathan Gold, founder of DemoCoach2:30 -3:00 pmBreakTRACK 1*: Working on an idea or ventureNetworking & Theory3:00 pm – 5:00 pm(includes small break/snacks)Those who want to work on building a venture (theirs or someone else’s) will join this group.Share their concepts or ventures (1 minute for those who have an idea/project)Get feedback from CET instructorsAssignment for end-of-week demo/presentationJoin a team if not already a part of oneIdentify relevant mentorsSCET Staff and Anoesjka Timmermans, Amsterdam Ctr for EntrepreneurshipTRACK 2: Instilling Entrepreneurial Mindset & Nurturing Start-upsNetworking & Theory3:00 pm – 5:00 pm(includes small break/snacks)Learning strategies and techniques to instill entrepreneurship mindset and to nurture entrepreneursShare objectives and goals for coming to BMoE boot-camp (1 minute from each attendee)In-depth group discussions about challenges faced & and about cultureAssignment for end-of-week report based on objectives and goalsKen Singer, Iklahq, and Gigi Wang will leadNetworking & Mindset5:00 pm – 6:00 pm (note: game to be continued into evening)Game #2: Team-Building ExerciseSCET Staff leadsEveryone participates*Track 1 is for students and entrepreneurs working on a project or venture. Track 2 for educators and incubators working on programs for supporting startups.(Continued on the following pages)DAY TWO in Banatao Auditorium, Atrium, and Breakout Rooms, Sutardja Dai Hall and Jacobs Hall on UC Berkeley CampusOverview: Learn concept about team, customer-focused product design, promoting your products/services, and innovation in developing business models. A networking session to mingle, followed by working session with mentors.FRAMEWORKTUES JANUARY 12th2016TOPICSPEAKER8:30am – 9:00amCheck-in & light breakfastTheory9:00am –10:00amBeyond Concepts, How To ExecuteIkhlaq SidhuTheory & Mindset10:00am – 10:15 amReview of Game #2 and Innovative Team Behavior and BuildingGigi WangTheory & Mindset10:15 am – 11:00 amBuilding a Winning TeamKen Singer11:00am – 11:15 amBreakTheory & Mindset & Networking11:15 am – 12:45 pmCustomer-Focused Product & ServicesGame #3: Giving the Customer What They Want Anne Fletcher, Design Thinking Consultant 12:45 – 1:15 pmPizza lunchTheory & Mindset1:15 – 1:30 pmResults of Game #3:Whose Customers were Delighted with Your Product or Service (prizes)Anne Fletcher & Gigi WangTheory1:30 – 2:15 pmBeyond Value Proposition: Innovation in Value Extraction (aka Business Models)Gigi WangTheory 2:15 – 3:00 pmPromoting Your Product and ServicesTony Wessling, Managing Principal, Chromium GroupCarmen Hughes, Founder, IgnitePR3:00 – 3:15 pmBreak and walk to Jacobs HallNetworking(includes break/snacks)3:15 pm – 5:00 pm Jacobs HallNetworking Event UC Berkeley SCET Team & Resources introducedSCET Team & CommunityTRACK 1: Working on an idea or ventureNetworking & Theory5:30 – 9:00 pmProject teams to polish ideas and opportunity to go out and talk to customer, mentors working with assigned project teams – Breakout Rooms BMoE Participants & Industry Mentors(participants need to connect with mentors and customers themselves)TRACK 2: Instilling Entrepreneurial Mindset & Nurturing Start-upsNetworking & Theory5:30 – 9:00 pmGroup activitiesExercise on team cultureCreating a collaborative cultureDrivers for developing entrepreneurial mindsetFollowed by observing Track 1 activitiesGigi Wang will lead(Continued on the following pages)DAY THREE in Banatao Auditorium, Atrium, and Breakout Rooms, Sutardja Dai Hall on UC Berkeley CampusOverview: Concepts of business design, getting to market, growing a global company, resources and funding. Practice pitching your venture.FRAMEWORKWED JANUARY 13th, 2016TOPICSPEAKER8:30am – 9:00amCheck-in and Light BreakfastTheory9:00 am – 9:45 amBusiness Design & ModelsIkhlaq SidhuTheory9:45 am – 10:30 amGetting-to-MarketGigi Wang , Janet Gregory, Kickstartall AllianceTheory & Mindset10:30 am – 11:00 amCase Study: Yani – Global Marketing, Sales, and OperationsAnoesjka Timmermans, Amsterdam Ctr for Entrepreneurship11:00 - 11:15 amBreakTheory & Mindset11:15 am – 12 noonOvercoming Failure to Get to SuccessEntrepreneur Guest Speakers Steve Pieraldi, FailProMai Le, Yahoo!12 noon - 12:45 pmBox LunchTheory12:45 pm – 1:30 pmIncubator/Accelerator and AcceleratorsIncubators/Accelerators Panel:Caroline Winnett, Exec Dir, SkyDeck Matt Walters, GM, Runway IncubatorStanislav Richter, Dep Dir, xPORT (CZ) Theory & Mindset1:30 pm – 2:15 pmInvestor Panel on FundiInvestor Panel:Richard Chan, Ironfire CapitalJoanne Chen, Foundation CapitalOlivier Younès, Professor, HEC (France)TRACK 1: Working on an idea or ventureNetworking & Theory2:15 – 3:30 pmWorking Time for Track 2 project teams to talk to investors from panel and mentors, and customers (need to schedule) Investor speakers and Track 2participantsTRACK 2: Instilling Entrepreneurial Mindset & Nurturing Start-upsNetworking & Theory2:15 – 3:15 pmNetworking Time for Track II participants to meet with incubator panelists to discuss their programs to support start-upsIncubator Panelists and Track 2 participants3:15 pm – 3:30 pmBreak with snacksMindset3:30 pm – 4:00 pmSpecial Guest SpeakerScott Adams, Creator of Dilbert CartoonTheory & Mindset4:00 pmElevator Pitch SetupNathan Gold, Demo CoachMindset4:30 pm – 6:30 pmElevator Pitching Game #410 minutes per Track 1 Team (2 minute pitches PLUS feedback)Nathan Gold, Demo CoachTRACK 1: Working on an idea or ventureNetworking & Theory6:00 pm – 9:00 pmTrack 1 participants work on project in the break-out rooms. Group of industry mentors available to give input and feedback to help project progress.BMoE Participants & Industry Mentors(participants need to connect with customers and mentors themselves)TRACK 2: Instilling Entrepreneurial Mindset & Nurturing Start-upsTheory & Mindset6:00 – 9:00 pmTrack 2 participants work on their final plans and presentation to further promote and implement entrepreneurship in their organizationsGigi Wang & Ken SingerDAY FOUR in Banatao Auditorium, Atrium, and Breakout Rooms, Sutardja Dai Hall on UC Berkeley CampusOverview: Final Presentations and Networking FRAMEWORKTHURS JANUARY 14th, 2016TOPICSPEAKER8:00 am – 8:30 amCheck-in and light breakfastTheory8:30 am – 8:45 amReflections going into Final DayGigi WangTheory8:45 am – 9:30 amBMoE Mindset ConceptsIkhlaq Sidhu9:30 am – 9:45 am Break (Project teams move to breakout rooms)TRACK 1: Working on an idea or ventureNetworking & Theory9:45 am – 12:00 noonPractice Final Presentations of Demos/Projects(Breakout Rooms)Mentors & Tamra Teig, Director of Berkeley Start-up NetworkTRACK 2: Instilling Entrepreneurial Mindset & Nurturing Start-upsNetworking & Theory9:45 am – 12:00 noon Track 2 participants present their Final Learnings and Recommendations for Instilling Entrepreneurial Mindset & Supporting Entrepreneurship (based on Day 1 goals)Presentation by Orange Fab Incubator located in San FranciscoParticipants present to Ikhlaq Sidhu, Ken Singer, Gigi Wang Pascale Diane, Orange Fab Incubator12noon - 12:45 pmWarm lunchTheory & Mindset & Networking12:45 pm – 2:45 pm Final Round Demos/Presentations of Venture Projects with Feedback (Banantao Auditorium)Present to Ikhlaq Sidhu, Ken Singer, Gigi Wang, and Anis Uzzaman, Fenox Venture Capital (guest judge)Theory & Mindset2:45 pm – 3:10pm Final Inspirational Keynote Charles Huang, CEO, Indigo7, Founder, Guitar Hero, UC Berkeley AlumTheory & Mindset3:10 pm – 3:30 pmClosing Comments Iklahq Sidhu, Ken Singer, Gigi WangNetworking3:30 pm – 5:00 pm Reception and Networking in Atrium ................
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