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University of Phoenix Material

Communication Theories and Application Worksheet

Fill out the different cells with regard to each theory definition. You are to identify the theory the example represents, who developed the theory (theorist), explain the relevance of the theory, and then provide your own personal or professional application example of the theory.

|Theory Definition |Identify the Theory |

|____ Cultivation Theory |(a) Theory that explores the relationship between technology and social structures |

|____ Coordinated Management of Meaning |(b) Theory is an audience-centered approach that states when an audience actively seeks out |

| |media, they are typically seeking it in order to gratify a need. |

|____ Adaptive Structuration Theory |(c) Theory suggests that exposure to television, over time, subtly "cultivates" viewers' |

| |perceptions of reality. |

|____ Uses and Gratifications Theory |(d) Theory explains relational development (or lack thereof) between strangers. |

|____ Uncertainty Theory |(e) Theory that sees communication as doing things fully as much as talking about them. |

|____ Standpoint Theory |(f) Theory suggests standpoints influence how the people adopting it socially construct the |

| |world. |

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