Consumer Behavior of Credit Card Users in an Emerging Market

The consumer credit card market is reaching the saturation point, so the industry needs to develop marketing strategies that appeal to changing customer needs in order to encourage credit card usage, especially for the BEMs. ... Turkey with a fast rate of economic growth also offers several strategic advantages to foreign investors in terms of ... ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download