ARE YOU ASKING YOUR PARTICIPANTS THE RIGHT QUESTIONS? - Blackbaud
ARE YOU ASKING YOUR PARTICIPANTS THE RIGHT QUESTIONS?
June 7, 2012, 2:00 p.m.
How do you know if your post-event participant surveys are asking the right questions? We'll discuss how to get the information you need to drive strategic decisions for your event program including website design, marketing, and event planning.
June 7, 2012
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ABOUT US
Amy Braiterman
Principal Strategy Consultant Blackbaud
Jennifer Ashbaugh Individual Giving Manager of Donor Development Big Brothers Big Sisters of America
June 7, 2012
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2011 P2P CONSUMER SURVEY
? What types of organizations are you support?
? Demographics: age, gender, etc... ? Why participants took action?
- Why did you sign up for an event?
? Fundraising roles & goals
- team leaders vs. team members - Exceed fundraising goal
? How they fundraised?
- Online, offline, social, etc...
? Did you use online tools
June 7, 2012
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2012 P2P CONSUMER SURVEY
? Wanted to understand why or why not participants raised funds
? Added more segmentation
- Fundraising participants - Non-fundraising participants - Event donors
? Expanded Demographics: age, gender, income, marital status, etc...
June 7, 2012
RWR
4
2012 HIGHLIGHTS: WHY DID YOU FUNDRAISE?
? Individuals sign up because of connection:
? Connection to cause ? Connection to friend/family
? Participants fundraise because:
? They care... it's a good cause ? It was made clear they were supposed to
? Participants set goals are successful
? Achieve and exceed fundraising goals because it's easy and they're committed to the cause
75%
44%
19%
24%
33% 8%
My friend/family My work asked me The organization It's a good cause
asked me to when to when I was made it clear that
I was asked to be asked to be we were supposed
participate
participate
to fundraise
To benefit the local community
To earn an incentive prize
June 7, 2012
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