Brand Attracts… Engagement Retains!
Brand Attracts... Engagement Retains!
Presented by: Mike Williams, Senior Consultant Wilson Learning Worldwide
Celebrating 50 Years!
Orlando, Florida
? Wilson Learning Worldwide Inc. All rights reserved.
Purpose, Process, Payoff
Purpose
Challenge you to think about engagement in an actionable way!
Process
The Business case for engagement The 5 elements that leaders can affect
to enable engagement in their organisation
Payoff
Clarity about ways that you can make a difference in your organisation.
? Wilson Learning Worldwide Inc. All rights reserved.
78% of business and HR leaders rate Retention and Engagement as urgent or important
Schwartz, Bersin & Pelster (2014). Global Human Capital Trends 2014: Engaging the 21st-century workforce
79% believe they have a significant retention and engagement problem
You can't have engaged customers without engaged employees.
? Wilson Learning Worldwide Inc. All rights reserved.
Business Results
Employee Engagement
Results
Customer Engagement
Operating Income
? 19% Increase
Net Income ? 13% Increase
* American Society of Training & Development (ASTD) report entitled, "Learning's Role in Employee Engagement"
? Wilson Learning Worldwide Inc. All rights reserved.
Earnings per ? Almost 28%
Share
Increase
What Business Are We In?
"The energy business-- human energy"
? Wilson Learning Worldwide Inc. All rights reserved.
The Choice Model
? Pseudo complying ? Waiting and seeing ? Disengaging
5-15%
Proactive
? Fully committed ? Participating ? Willfully complying
CHOICE
80-90%
Inactive
? Grudgingly complying ? Resisting ? Motivated to get even
5-15%
Reactive
? Wilson Learning Worldwide Inc. All rights reserved.
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