How To Sell On Amazon - Everything You Need To Know!

[Pages:16]How To Sell On Amazon - Everything You Need

To Know!

Jessica Larrew - The Selling Family

How To Sell On Amazon - Everything You Need To Know!

Have you heard about people "Selling on Amazon?" And nd yourself wondering, "What does `selling on Amazon' even mean?" Or, "How does selling on Amazon work?"

Well, you are in the RIGHT PLACE!

Back in 2008, I found myself out of work and not wanting to go back. So I dove into selling stuff online with everything I had.

And it panned out! You can see more of my story on my about page. I won't give you all of the details here, since you came here for the How To Sell On Amazon FBA information.

The short story is that a few years after I started my online selling venture, we turned selling on Amazon into a six- gure business that supported our family of three.

While working part time!

You can listen to the interview my husband and I did with Pat Flynn of the Smart Passive Income Podcast (episode #99) a few years ago.

The purpose of this guide is to give you a 1,000-foot view of what it means to sell on Amazon so you can make an informed decision about whether this is the right move for you (and your family).

First, What Does Selling On Amazon FBA Actually Mean?

Usually, when I mention to people that I sell on Amazon, one of three things happens.

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How To Sell On Amazon - Everything You Need To Know!

1. They look at me with a tilted head and glossed-over eyes ... Like I just spoke a different language and they are trying to interpret what I said.

Then the conversation either moves in a different direction or they get really interested and have a bunch of questions!

2. They say, "Oh, like selling on eBay? I know someone who's done that before."

3. They know what I'm talking about and say, "So what do you sell?"

In those rst two scenarios, I try to explain the best I can (you know, the 3-5 minute version) how selling on Amazon actually works and what it means to use Amazon FBA.

So here it goes (the longer version):

is the largest online retailer. In fact, it's quickly becoming the largest search engine as well.

People often head to Amazon when they are looking for something -- even before searching Google.

When they do actually search Google for a physical product, Amazon is usually ranked #1 there! So Amazon is just grabbing up all that traf c from online shoppers.

I tell you this because it is one of the main reasons we sell on Amazon rather than trying to build our own e-commerce site.

Imagine trying to compete with for traffic.

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How To Sell On Amazon - Everything You Need To Know!

The good news is this: Amazon allows us to sell on their platform, thus SHARING that traffic with us. Yes, this comes at a cost, but that cost doesn't compare with trying to build a website and spending money on marketing. You may not have even realized that Amazon has 3rd-party sellers (people other than Amazon the company) who sell on the site! Here is an example of a product page on Amazon; the red arrow shows that if you click on the "Add to Cart" button, you are buying from . The blue arrow shows other sellers, people like you and I, who are sharing that page with Amazon.

Now, why would someone choose to pay MORE from one of those 3rd-party sellers? Instead of just ordering from Amazon and paying less?

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How To Sell On Amazon - Everything You Need To Know!

That's a great question, I'm glad you asked The goal for most sellers on Amazon is not to COMPETE with Amazon for sales, but to get sales when Amazon runs out of stock on an item or when they are not even selling the item to begin with! Let's look at a different item and see what things looks like when Amazon doesn't have the item in stock at all.

In this picture, we can see that "Mikes Super Store" is selling the party set. He is also using the "Fulfilled by Amazon" program. That means that as a Prime member, I am able to order from "Mike" and get the same treatment as I would buying direct from Amazon! So I don't look at Mike any differently than I would if Amazon were selling the item. And the truth is, most people don't even notice that it doesn't say "Sold by ." They just see Ful lled by Amazon and that they can get Two-Day Shipping on the order.

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How To Sell On Amazon - Everything You Need To Know!

Then they click Buy It Now! You see, "Selling on Amazon" means that you get to list your products for sale on the website. Then Amazon's buyers get to purchase from you. All the while, you haven't had to create a new website, spend money on ads to get customers or even ship your items to the customer... Wait...What?!? That's right! Now let's get to the reason we use and recommend you use the Fulfillment By Amazon Program.

What Is The Ful llment By Amazon (FBA) Program?

Now we are getting into why selling on Amazon using FBA beats out so many other e-commerce business models! When we talk to anyone who wants to start selling on Amazon, we always recommend that they use the FBA (Fulfillment By Amazon) program. This means that Amazon handles a big portion of the selling process for us sellers. Actually, they handle the hardest and most time-consuming parts! Let me list the steps of selling a product on Amazon so you can see what parts the seller handles and what parts Amazon handles (when we use FBA):

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How To Sell On Amazon - Everything You Need To Know!

1. You find a product to sell on Amazon 2. You list the product on (does not go "live" at this point) 3. You prepare the items to send to Amazon's warehouses 4. You ship the items to Amazon's warehouses 5. Amazon unpacks and stores your inventory for you 6. Your product shows up live on (according to where you listed

in step #2) 7. Your product is featured as a Prime Eligible purchase 8. Amazon BUYER places an order from you 9. The Amazon warehouse workers find and ship your product to the customer 10. Your customer receives the product in 2 days (if they are a Prime member) 11. The Customer is happy! As you can see, we are responsible for nding products we want to sell on Amazon, listing them and preparing them to sell.

Once the products are listed and are ready for sale, we "hand them off" to Amazon and they do the rest!

When the product is sold, Amazon handles nding the box, scheduling the shipment, packing the item and making sure it gets to the buyer on time.

Ful llment By Amazon is the MAIN reason that I stopped selling on eBay and went all-in with Amazon.

When I was selling on eBay, even though I was clearing almost $2,000 a month in pro t, I didn't have much room or ability to scale the business. If I wanted to make more money, it meant I had to nd more products, create more listings, store more inventory, ship more items and deal with more customers.

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How To Sell On Amazon - Everything You Need To Know!

I was already spending a lot of time on the business. I couldn't imaging DOUBLING IT. So, when I realized that I could sell more items on Amazon without adding to my daily workload, I was sold! Can you see the appeal now? I can now send items into Amazon and then take a week off if I want to. That's because all of my sold items will be processed and handled without any input from me!

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