Ix35 press kit 1 - The NewsMarket



ALL-NEW

KIA OPTIMA

Press Information

General Markets

[pic]

September 2010

ALL-NEW KIA OPTIMA

Contents

01 Introduction

Kia Optima – the all-new high performance sporty sedan

02 Styling & Design

Moving to the next level of Kia’s design revolution

03 Comfort & Convenience

Wrap-around driver’s cockpit and cosseting passenger space

04 Engines

New GDI technology tops line-up of improved gasoline engines

05 Transmissions

Choice of six-speed manual and ‘paddle-shift’ automatic gearboxes

06 Suspension & Running Gear

A sporty agile drive with genuine ride refinement

07 Safety

New ‘active’ and ‘passive’ technologies ensure a safer drive

08 Standard & Optional Equipment

Factory-fitted equipment details, model-by-model

09 Technical Specifications

Technical details of the multi-model line-up

1. INTRODUCTION

Kia Optima – the all-new high performance sporty sedan

The next generation Kia Optima* made its public world premiere at the New York International Auto Show in April – immediately demonstrating the Kia brand’s Power to Surprise. It is a completely fresh design from the ground up and consequently Kia’s latest generation of its popular mid-size sedan is absolutely transformed, embodying a bold, athletic and sporty visual energy.

Under the direction of Kia’s Chief Design Officer Peter Schreyer, the Kia design teams have now created a third-generation Optima that brings a high performance sporty sedan into the Kia product line-up. Longer, lower and wider than the previous generation model, the new Optima features a significantly longer wheelbase (up by 75 mm) and will offer much more space for people and cargo.

“With the all-new Optima, our global design team has created a vehicle with distinctive dimensions and proportions that stands apart from everything else in its segment. Using an all-new platform and an all-new bodyshell, Optima moves our mid-size sedan product up to the next level of Kia’s design revolution,” commented Hyoung-Keun Lee, Vice Chairman, Kia Motors Corporation.

“In spite of the ongoing global economic uncertainties, Kia’s market research indicates that demand for D-segment (mid-size) sedans in many countries will grow steadily over the next three years. We anticipate segment sales rising by 23% from 4.3 million last year to 5.3 million in 2013, with significant growth in North and South America, China, Africa, India and the Asia/Pacific region.

“Customer clinics with the new Optima have generated strongly positive responses and we are confident that our latest model will greatly increase Kia’s share of the mid-size sedan market around the world,” concludes Vice Chairman Lee.

Kia’s product concept behind the creation of new Optima had focused on four key areas. Stand-out Styling – a unique exterior with a driver-oriented interior, Class-leading Performance – down-sized but more efficient engines with six-speed transmissions, Superior Packaging – new, longer wheelbase platform and Advanced Features – high-tech options to boost Optima’s status and Kia’s brand identity.

The sedan which resulted from this product concept has been very well received. Launched on the domestic Korean market in May 2010, new Optima was an instant ‘hit’ with monthly sales exceeding 10,000 units in June and July to claim the No1 family sedan position for Kia for the very first time.

New Optima is significantly sleeker than the previous model, with an aerodynamic drag figure of Cd 0.29 (down from 0.32 ) – enhancing refinement, performance and fuel economy.

Choice of sophisticated engines and transmissions

The line-up of new Optima models for General Markets** will be available with a choice of two Theta II gasoline engines (covering a 165-to-201 ps power spread), and six-speed manual or automatic transmissions, plus two equipment levels, LX and EX. The model range presented to customers may vary country-by-country in order to suit local requirements and preferences.

Optima’s Theta engine line-up will comprise two versions of the 2.4-liter unit (with GDI gasoline direct injection [for the Australian market] or MPI multi-point injection), and a single 2.0-liter version – all from Kia’s ‘Theta II’ family of gasoline engines. The introduction of GDI technology, which represents the biggest advance in fuel injection technology since the 1980s, allows Kia to achieve three previously incompatible goals – lowering emissions and improving fuel economy, while also increasing the power and torque outputs.

All two versions of the ‘Theta II’ engine offered for Optima feature numerous design enhancements over their predecessors, with a two-stage variable induction system (VIS), Dual Continuously Variable Valve Timing (DCVVT), upgraded electronics and low-friction components, while also featuring lighter construction.

At the end of 2011, the Theta 2.0 engine will be phased out and replaced by an all-new engine, called ‘Nu’. This technically advanced 2-liter power unit will introduce CVVL (continuously variable valve lift) for even greater efficiency and deliver a highly competitive 170 ps.

Everybody ordering an all-new Kia Optima in the ‘General Markets’ will be offered a choice of six-speed manual or six-speed automatic transmissions – whatever the engine they specify. The standard transmission is a six-speed manual with the six-speed automatic available as an option.

The automatic offers two operating modes – fully automatic (ideal for city driving) or ‘Sport’ which allows for clutch-less manual sequential gear changes for greater driver involvement – either using the center console selector lever or the new steering wheel-mounted ‘shift paddles’.

Enhanced standard and optional premium features

Although the final standard specification may vary a little country-by-country, a typical Optima LX will feature: bright chrome A- to C-pillar trim molding, manual air-conditioning, electric windows front and rear, 60/40 split folding rear seat backrest (Australia only), trip computer, radio & CD player with 6 speakers, and folding rear center armrest with twin cup-holders.

EX Optima models will add: dual-zone automatic climate-control air-conditioning, floor console mounted rear air vents (AT only), front fog lamps, artificial leather center console and armrests, keyless-entry with alarm system, leather-wrapped steering wheel and gear lever, outside mirror LED turn signal, automatic folding outside mirrors and steering wheel audio remote controls, auto light control.

New Optima presents buyers with a range of state-of-the-art active and passive safety systems and equipment as standard – or as options, depending on model and market. Available ‘active’ safety technologies to help Optima drivers avoid potential accident situations will include ESC (Electronic Stability Control), TCS (Traction Control System), BAS (Brake Assist) and a new system – HAC (Hillstart Assist Control).

A new rear-view camera is fitted to assist drivers during reversing manoeuvres. The camera uses a wide-angle lens to transmit images to an LCD display set within the interior rear-view mirror. Simultaneously this system enables the driver to check the rear view and the blind spot immediately behind the car.

Appealing to existing and new Optima customers

Global demand for new Optima will be supplied from Kia’s Hwasung factory in Korea, while cars for the Chinese market will be manufactured in China from early 2011.

For the all-new Kia Optima, the 10 available exterior colors will be: Snow White Pearl, Bright Silver, Ebony Black, Light Graphite, Platinum Graphite, Satin Metal, Santorini Blue, Spicy Red, Dark Cherry and Metal Bronze.

The first-generation Optima/Magentis was introduced in 2001 and the second, which marked a huge step forwards for Kia, in 2006. Over the next four years, it attracted thousands of customers who had not previously considered buying a Kia, and achieved global sales of more than 110,000 units in 2009.

*The second-generation Optima was known as Magentis in some markets. The third-generation New Optima is marketed as the K5 in Korea and Optima everywhere else.

**Kia Motors marketing classifies the following countries & regions as ‘General Markets’ – Central & South America, the Caribbean, Asia (excluding China), Pacific (including Australia), the Middle East and Africa.

2. STYLING & DESIGN

Moving to the next level of Kia’s design revolution

Designed at Kia’s studios in Frankfurt, Germany and Irvine, California, the all-new Optima is longer, wider and lower (by 45, 25 and 25 mm, respectively), than the vehicle it replaces. It is based on an all-new midsize platform that allows for distinctive dimensions and proportions, while also providing a unique canvas for Kia’s global design team to pen a vehicle that stands apart from everything else in its segment.

“The all-new Optima is a new strand in Kia’s evolving design DNA with a blend of simple and fluid lines and elegant but uncomplicated shapes, that draw the attention of the eye in much the same fashion as a perfectly-tailored fine Italian suit,” comments Peter Schreyer, Kia’s Chief Design Officer. “With the new Optima, we have created a product that people previously would not have expected from Kia and that’s exactly what we set out to achieve!

“Our new Optima is more than one step ahead of the car it replaces – it’s a clean sheet design that owes nothing to its predecessor. In every detail you will recognize our bold declaration of intent. Through the balance of its muscular proportions and the elegant simplicity of its raked roofline, our design results in a car that radiates self-assurance and confidence from every angle,” asserts Schreyer.

“From the very first quarter-scale model I had a gut feeling that the car we were creating was exactly the right car to replace the Optima, and that is an exciting position to be in. Even though the car changed and evolved throughout its three-year long design process, we kept that initial spirit and enthusiasm alive.”

The all-new Optima’s smooth-flowing lines speak of grace and style and offer a strong hint of European-style luxury. The sedan projects a high-performance yet elegant image with its unique silhouette and sleek stance that builds upon Kia Motors’ philosophy of creating high quality and dynamic vehicles that evoke passion.

Optima’s striking new face features Kia’s bold ‘signature grille’ that is flanked by projector-style headlamps. Optima’s coupe-like profile is enhanced by a sweeping chrome arc that flows from the A- to the C-pillars, a distinctive design motif that visually lowers the car further and enhances its ‘cab-back’ proportions. Optima’s roofline connects with its high and pronounced shoulder line that leads to its sculpted flanks and the extended (2795 mm) wheelbase. Boldly flared wheel arches and a steeply sloping rear window create a sedan with a graceful muscular stance.

“From the distinctive sweeping chrome accent that stretches through the C-pillars to the sleek and shallow greenhouse and flared wheel arches, every inch of the Optima projects a distinguished and refined style and demonstrates extreme attention to detail,” adds Schreyer.

“The new Optima is an intelligent combination of Korean, European and American design qualities, a visual display of Kia’s new design confidence. It will stand out on the road, in the carpark and in traffic,” concludes Schreyer.

Kia’s new design themes abound. As well as one of Schreyer’s earlier creations, Kia’s now familiar ‘signature grille’, the Optima features the distinctive castellated windscreen first seen on the new Sportage compact SUV, and the sedan’s side garnish in each front fender form a bold visual link with those on the award-winning Soul.

Generous visual specification and dramatic ‘Sport Package’ option

The all-new Optima will offer numerous standard exterior features (depending on model) including dual exhausts with chrome tips (2.4 engine equipped vehicles only), solar glass and outside mirror turn signal indicators. Depending on the trim level, fog lights, heated outside mirrors, exterior chrome or body-colour door handles along with 17-inch alloy wheels and 215/55 R17 tires, will also be available.

Enthusiastic customers can maximize the visual impact of their new Optima EX by specifying the special ‘Sport Package’ and optional Xenon headlamps. This package is comprehensive and features a unique front mesh grille, new front and rear bumpers, sculpted side sills, rear ‘lip type’ spoiler, LED daytime running lights (above the fog lamps set into the front bumper), LED rear combination lamps, aero-blade windscreen wipers, plus high performance dampers, larger disc brakes with black calipers and machine-finished 18 x 7.5-inch, 10-spoke, flush-faced, alloy wheels.

Longer-lasting, the Xenon high intensity discharge (HID) lamps also come with headlamp washers, plus a new ‘static’ bending lamp which provides additional illumination of the ‘nearside’ road and the verge during cornering.

An optional three-piece, full-width panoramic glass sunroof will be available for all models. The front section tilts, the center section slides and the rear is fixed. Inside, a roller blind blocks out the sun when needed and on the outside, the B- and C-pillar trims are finished in high-gloss black to complement the all-black framing of the roof.

Although the rear overhang of Optima is reduced by 20 mm compared with the previous model, luggage space is a generous 505 liters (VDA) thanks to the more compact design of the rear suspension with less intrusion into the trunk. The trunk aperture is 1,080 mm wide and the ‘lift-over’ height for loading luggage is reduced by 40 mm, down to 690 mm.

Exterior Dimensions Comparison (mm)

New Optima Difference Previous Optima

Length 4845 + 45 4800

Width* 1830 + 25 1805

Height 1455 - 25 1480

Wheelbase 2795 + 75 2720

Front overhang 965 - 10 975

Rear overhang 1085 - 20 1105

Front track 1601 + 38 1563

Rear track 1601 + 49 1552

Ground clearance 135 - 25 160

*excluding door mirrors

3. COMFORT & CONVENIENCE

Wrap-around driver’s cockpit and cosseting passenger space

Since it first went on sale in Korea in May 2010, the all-new Optima has been achieving record-breaking monthly sales – often more than 10,000 units. Now, Kia is equally confident that when potential customers visit its dealer showrooms all around the world to view the new sedan, they will be mightily impressed by the newcomer. Its showroom ‘presence’ will be both surprising and impactful, its interior attractive, cosseting and generously equipped.

First impressions will be enhanced by Optima’s coupe-like profile and its unique sweeping chrome arc that flows from the A- to C-pillars, a distinctive design motif that visually lowers the car and enhances its proportions – creating a premium appearance and showcasing the precision and care that has been applied to the entire vehicle. Customers will be offered a choice of two equipment levels, LX and EX (for details see Section 8), plus a wide range of options.

Inside all-new Optima, the styling echoes the new kind of dynamic aesthetics created by the exterior appearance. Kia’s latest sedan reinvents the driver’s space by adopting an ‘aircraft cockpit’ inspired theme, with the addition of discreet styling touches, to achieve a chic and high-tech look and feel throughout the cabin.

First impressions of the interior create an immediate sense that this is a driver’s car. The center stack instrument panel is contoured toward the driver (at a 9.6 degree angle) to produce a wrap-around cockpit feel, with precise gauges and controls for an overall sporty performance experience without sacrificing comfort or roominess. A high center console with a short gear shift lever adds to the cockpit ambience, while, on automatic models, paddle-shifters behind the steering wheel convey that Optima is built for people who are passionate about driving their cars. The shapes of the center console and center armrest are also angled towards the driver.

The longer bodyshell and longer wheelbase, plus the extra interior width, ensure that all occupants of the new Optima will enjoy its spacious cabin. Driver comfort is enhanced by the adoption of a floor-hinged, organ-type accelerator pedal that allows smooth control with reduced fatigue. Comfort for rear seat occupants is improved by lowering the central ‘tunnel’ in the floorpan by 70 mm to just 32 mm above the cabin floor, liberating more foot room.

Three-way choice of interior color scheme

New Optima’s interior comes trimmed in cloth as standard, with a choice of three colour-ways – Black Monotone, and Two-tone Grey or Two-tone Beige. The Grey and Beige finishes retain black for the upper surfaces of the dashboard and doors, with paler gray or beige tones on lower surfaces and for the seats – maximizing the feeling of spaciousness.

Full-leather seat trim will be available in Black, Grey or Beige, with optional leather trim also offered for the center stack surround. ‘Mood’ lights in the door trims and center console bathe the interior in a red hue and foster a high-tech ambience, while carbon fibre or wood grain ‘look’ trim around the gear selector provide an elegant touch.

Front and rear, the Optima’s seats are generously proportioned to offer maximum support and comfort. Both front seats are available with powered adjustment (driver 10-way / passenger 4-way), and the option of ‘ventilation’, while the driver’s seat features powered lumbar support as standard. Both the front and (unusually) rear seats, offer a heated cushion and backrest option. The 60/40 folding rear seat backrests are standard on EX models (standard on both LX and EX in Australia) and can be folded down for greater seating and cargo carrying versatility, depending on driver and passenger needs.

The IMS (Integrated Memory System) retains the seat settings for two drivers and provides an ‘easy access’ function which raises the steering wheel and lowers the seat, while sliding it back, whenever the car is parked.

Managing temperature, humidity and visibility

Manual air-conditioning is standard on LX models, with dual-zone, fully automatic temperature control standard for EX versions of Optima. Twin adjustable air vents in the back of the center console supply ventilation to rear seat occupants (automatic transmission models only).

Auto Defogging is an option on EX derivatives. This system monitors humidity and the opacity of the windscreen – triggering the air-conditioning system to remove condensation and ‘de-fog’ the screen whenever necessary.

Solar glass to protect the interior from harmful UV rays and help reduce cabin temperatures is available as an option in all markets.

‘Feel-good’ steering wheel and choice of instrument clusters

The thick-rimmed, leather-trimmed, four-spoke steering wheel, which is adjustable for both height and reach, is equipped with remote controls for the audio system, cruise control, ECO mode and trip computer, and the optional Bluetooth hands-free system. In some (left-hand drive) markets, the Optima EX’s steering wheel will be available with a heated rim (up to 38 degrees) to boost driver comfort in extremely cold conditions.

The ‘three-cylinder’ analog instrument cluster with chrome bezels fitted to most Optima cars is becoming one of Kia’s trademark features. Similar to the cluster fitted to the Soul, Sorento, Sportage and Venga (in Europe), the Optima instruments feature clear and precise graphics. Within the central cylinder, an LCD panel displays five variables – outside temperature, instant and average fuel consumption, distance to empty and average speed.

Kia’s cutting-edge technology Supervision™ instrument cluster for EX models features twin cylinders with a 3.5-inch TFT-color LCD screen to show a selection of core information, plus numerous user-settable menus as text and images.

Infinity™ Premium Sound System option and a host of features

The standard CDP audio system for new Optima features a Radio/CD player with MP3, USB and iPod connectivity – with six speakers (a 6.5-inch speaker integrated neatly into each door armrest and a 2.5-inch tweeter at each end of the dashboard). The upgraded CDC system adds a 6-CD changer, while the optional Infinity™ Premium Sound System includes 4-inch center speaker, an 8-inch sub-Woofer and an external amplifier. On all models, the radio antenna is discreetly mounted within the rear window glass. Bluetooth wireless connectivity will be offered as an option in most countries (please check local availability with your local Kia PR representative).

Other available high-tech ‘comfort & convenience’ features include a Smart Card (for keyless entry, together with engine start/stop button), ‘welcome home’ escort lights, LED side repeaters in auto-folding door mirrors, rain-sensing automatic wipers, a tailgate-mounted reversing safety camera with interior mirror display monitor and illuminated door scuff plates.

Storage space within the cabin includes the large glovebox (with cooling function as standard), a large center console, and four door pockets. Two large cup-holders are located (beneath a discreet slide-away cover) between the gear selector and the center console, while the folding center armrest in the rear seat has twin cup-holders. The center stack houses a storage tray and the AUX, iPod and USB connections, while an overhead storage space is provided for sunglasses.

Starting in 2011, Optima models in General Markets will have an optional DVD-based navigation system available with 7-inch LCD screen packaged with the Infinity™ Premium Sound System and featuring Bluetooth wireless connectivity.

4. ENGINES

New GDI technology tops line-up of improved gasoline engines

Kia’s all-new Optima sedan will be available with three different powerunits from Kia’s ‘Theta II’ family of gasoline engines to meet the needs of motorists in General Markets, the Middle East and Australia. Depending on local preferences, the engine line-up will comprise a 2.4-liter unit with GDI (gasoline direct injection) or MPI (multi-point injection), and a single 2.0-liter version.

The introduction of GDI technology, which represents the biggest advance in fuel injection technology since the 1980s, allows Kia to achieve three previously incompatible goals – lowering emissions and improving fuel economy, while raising power and torque output.

Compared with the 2.4 ‘Theta II’ MPI engine (also available in new Optima) the new GDI-equipped engine features a raised compression ratio – 11.3:1, up from 10.5:1. Power is increased by 11.6% and torque by 8.2%, so this power unit delivers 201 ps at 6,300 rpm and 250 Nm at 4,250 rpm.

Despite the rise in power and torque output, fuel economy and CO2 emissions are lowered. Powered by the GDI engine, the new Optima accelerates from standstill to 100 kph (62 mph) in 8.5 seconds (manual) and 9.0 seconds (automatic). Top speed is 210 kph (130 mph).

GDI technology allows Kia engineers to achieve the ‘impossible’

A serious limitation of conventional fuel injection is that the engine’s valve opening and closing times get progressively shorter as engine revolutions increase, reducing the time available to inject fuel. GDI avoids this problem by locating the fuel injector directly inside the combustion chamber. This ensures unparalleled injection precision and far greater control over the combustion process.

A high pressure pump injects fuel at pressures up to 150 bar and injection is split into two phases to achieve optimum combustion. This technique is particularly beneficial during cold starts when it enables the catalytic converter to reach the optimal operating temperature faster, thus reducing emissions by up to 25% during this period.

The new 2,359 cc Theta II GDI engine, which was developed over a two year period at a cost of 170 billion won (US$ 145 million), is the forerunner of other GDI-equipped engines that will appear in a variety of forthcoming Kia models.

Compared to a conventional engine of similar displacement, GDI delivers 7% more torque at low revolutions (for better take-off) and 12% more torque at high revs (for better overtaking performance), with an average 10% improvement in gas mileage when compared to a vehicle equipped with a conventional multi-point fuel injected engine.

Upgraded MPI engines blend power with economy

Both ‘Theta II’ engines offered for Optima feature numerous design enhancements over their predecessors, with a two-stage variable induction system (VIS), Dual Continuously Variable Valve Timing (DCVVT), upgraded electronics and low-friction components, while also featuring lighter construction.

VIS improves engine ‘breathing’ by automatically adjusting the volume of the air sucked into the combustion chamber to create the optimal air-to-fuel mix under different conditions. DCVVT improves engine breathing on the intake and the exhaust sides for better fuel economy and lower emissions.

Engineers also achieved several important weight saving innovations and reduced internal friction. The team created a stiffer aluminium cylinder block without incurring a weight penalty, plus a lighter crankshaft and lighter catalytic converter using thinner gauge stainless steel with fewer welds. To cut friction, they adopted a fully-floating piston pin design and added a cooling jet which sprays lubricating oil over the piston walls – reducing friction and contributing to improved fuel economy.

Other new Theta II features common to all three engines include a steel timing chain (with an innovative roller and tooth designed for ‘silent’ operation and maximum durability), a single ‘serpentine’ rubber belt to run the ancillaries, a catalytic converter integrated into the exhaust system to release more power, DLC-coated mechanical lash adjusters, redesigned exhaust ports that reduce exhaust gas temperature and improve fuel efficiency at high-speeds and a vibration damping balancer shaft.

Competitive power, torque and fuel economy

In its latest form, the 2.4 Theta II MPI generates maximum power output of 180 ps at 6,000 rpm, with 231 Nm of torque at 4,000 rpm. Fitted with this engine, the new Optima accelerates to 100 kph (62 mph) in 9.1 seconds (9.5 seconds for the automatic) and attains a top speed of 210 kph (130 mph). Fuel economy can be as good as 8.1 l/100 km and CO2 emissions as low as 192 g/km.

The 2.0-liter Theta II MPI engine, which is technically similar to its larger siblings, has a 1,998 cc capacity and produces maximum power of 165 ps at 6,200 rpm, with 198 Nm of torque at 4600 rpm. Performance of the Optima with this engine is strong with 100 kph (62 mph) achieved in 9.8 seconds (manual) and 10.9 seconds (automatic) and a top speed of 210 kph (130 mph). CO2 emissions are 188 g/km and fuel economy up to 7.9 l/100 km (manual).

All Optima models fitted with the optional six-speed automatic transmission are equipped with Kia’s new ‘Active ECO System’ as standard. Controlled by an on/off button on the steering wheel, this electronic system is programmed to optimize the settings of the engine’s ECU and the transmission’s TCU to achieve fuel savings of up to 9.1% (2.0-liter MPI) and 7.5% (2.4-liter GDI/MPI) whenever maximum performance is not required.

The availability of Gasoline Direct Injection technology in a production vehicle, and the popularity of Kia’s highly competitive ‘R’ family diesel engine in many countries in other Kia models, highlight the world-class standards that the company’s advanced powertrain engineering division has now achieved.

This reputation for advanced powertrain engineering will be further boosted by the introduction of an all-new engine, called appropriately the ‘Nu’ engine during the autumn of 2011. This engine, which will replace the Theta 2.0 MPI engine will be technically advanced, introducing CVVL (continuously variable valve lift) for even greater efficiency, while delivering a highly competitive 170ps.

New Kia Optima / Powertrains

Type Capacity Power Torque Transmission

Gasoline

2.4 GDI 201 ps 250 Nm 6-sp MT / 6-sp Auto

2.4 MPI 180 ps 231 Nm 6-sp MT / 6-sp Auto

2.0 MPI 165 ps 198 Nm 6-sp MT / 6-sp Auto

5. TRANSMISSIONS

Choice of six-speed manual and automatic gearboxes

Customers ordering an all-new Kia Optima in the ‘General Markets’ will be offered a choice of six-speed manual or six-speed automatic transmissions – whatever the engine they specify. The standard transmission is a six-speed manual with the six-speed automatic available as an option.

The six-speed manual is upgraded with improved multi-cone synchronisation, optimized gear design, reduced weight, enhanced efficiency, reduced power loss, an optimized differential casing and enhanced durability up to 300,000 kilometres. The transmission, which is filled with low-viscosity oil, is maintenance-free and requires no servicing during the life of the vehicle.

The gearbox is fitted with a ‘high’ sixth gear ratio (0.829:1) to minimize engine revs when cruising at speed, enhancing refinement and cutting fuel consumption.

Compact ‘world-class’ six-speed automatic

Developed in-house by the Hyundai-Kia Group for fitment in a wide range of future vehicles, the all-new six-speed automatic transmission is now available for the new Optima, as an option. Already available in the Sorento, Cadenza and Sportage, this transmission demonstrates Kia’s world-class engineering skills and has been highly praised by automotive media after extensive test drives.

The driver can choose from two operating modes – fully automatic or ‘Sport’. For city driving, fully automatic mode is ideal, while ‘Sport’ mode allows for clutch-less manual sequential gear changes for greater driver involvement – either using the center console selector lever or the new steering wheel-mounted ‘paddles’ (standard on all six-speed AT models) which enable the driver to change gear without taking his/her hands off the steering wheel. Pulling the right-hand paddle towards the driver changes ‘up’, while pulling the left-hand paddle changes ‘down’.

Although the six-speed transmission is a regular ‘torque converter’ automatic, it incorporates a unique ‘flat’ torque converter, with three planetary gear sets and four pinion differentials – ensuring ultra-fast, smooth and precise gearshifts throughout the engine speed range.

Its innovative layout makes this transmission the most compact six-speed unit currently available anywhere in the world. It has 62 fewer parts than a five-speed unit, is 54 mm shorter, weighs 12 kilos less and boosts fuel economy by up to 12%. Like the Optima’s six-speed manual, the automatic is a ‘filled for life’ maintenance-free unit requiring no servicing during its lifetime.

With this transmission the Hyundai-Kia Group has joined an elite group of just three automotive manufactures (Toyota and a GM/Ford joint venture), which have designed, developed and built their own six-speed automatic transmissions.

Automatic transmission-equipped Optima cars will feature cruise control and Kia’s ‘Active Eco System‘ economy indicator to assist with fuel-efficient driving.

6. SUSPENSION & RUNNING GEAR

A sporty agile drive with genuine ride refinement

Kia’s Optima chassis engineering team were given the challenge of exploiting the robust all-new bodyshell structure and the new model’s greatly extended wheelbase, to ensure that the new sedan’s steering and ride/handling balance delivered a sporty agile drive, with rewarding responsiveness and refinement to rival the established class-best.

A new hydraulic power steering system was developed. The rack and pinion system is speed-sensitive and requires just 2.94 turns of the steering wheel from lock-to-lock, with a turning circle of 10.9 meters. Weighted to provide good steering feel and precise vehicle control, the system offers substantial feedback during out-of-town motoring and with low effort during parking and city driving.

To reduce NVH, both the front and rear suspension systems are mounted on a lightweight hydro-formed subframe, with carefully fine-tuned rubber bushes to help isolate the cabin and its occupants from irregularities in the road surface.

Compact, lightweight MacPherson Strut suspension is employed at the front, with off-set, side-load springs to reduce friction and ensure smooth operation for enhanced ride quality.

An all-new, multi-link, fully-independent suspension system was engineered for the rear. Similar to the system adopted for New Sportage, it features dampers and coil springs which are mounted separately to more effectively disperse input loads and to minimize intrusion into the cabin and trunk space.

Both the front and rear systems have their suspension geometry and set-up optimized to gain maximum traction and ride benefits from the new sedan’s 43 mm wider track and its 75 mm longer wheelbase.

High performance braking system

Every Optima is equipped with an all-disc braking system, backed up by ABS anti-lock, EBD brake-force distribution and Brake Assist systems as standard. For maximum stopping power, ventilated front discs and solid rear discs are fitted.

Brake size varies with model and wheel size. Two ‘look-good’ options relating to the braking system are available regardless of engine choice. Black colored front brake calipers can be requested, and large parking brake dust rings are available for the rear to fill the gap between the disc and wheel rim when 18-inch wheels are chosen.

To give their new Optima enhanced ride quality and even lower NVH, buyers can specify special high performance dampers (HPD), at the front and rear. These dampers combine the ability to deliver firm control when travelling at higher speeds, with a smoother city ride at lower speeds.

HPD will be fitted as standard on 2.4-liter Optima cars destined for the Australian market and will be available as an option on all other models in all General markets.

A ‘High Suspension’ option can be specified in some markets, which raises the ground clearance by 10 mm to 145 mm.

On the road, new Optima is significantly quieter and more refined than its predecessor. The all-new bodyshell design and greater use of high tensile steels in its structure have resulted in a stiffer and safer vehicle in which occupants will be aware of fewer vibrations from the road surface or from the car’s mechanical components.

7. SAFETY

New ‘active’ and ‘passive’ technologies ensure a safer drive

To ensure that owning, driving and travelling in Kia’s latest high performance sporty sedan will be a rewarding, satisfying and safe experience for all occupants, the new Optima presents buyers with a range of state-of-the-art safety systems and equipment as standard – or as options, depending on model and market.

Available ‘active’ safety technologies to help Optima drivers avoid potential accident situations will include ESC (Electronic Stability Control), TCS (Traction Control), BAS (Brake Assist) and a new system – HAC (Hillstart Assist Control).

HAC prevents roll-back during stop-start driving up inclines by maintaining brake pressure for two seconds while the driver moves his/her foot from the brake pedal to the accelerator pedal.

During extreme conditions three technologies boost the performance of Optima’s all-disc braking system. The regular ABS (anti-lock system), is supported by EBD (Electronic Brake-force Distribution) to accurately adjust the front/rear brake pressure depending on load, and BAS which recognizes when the driver is braking suddenly and hard, and applies maximum stopping power.

To assist drivers during reversing manoeuvres, two active systems are available (as standard in Australia on 2.4 engine equipped models). A back-warning sensor helps the driver to avoid contact with pedestrians and other vehicles by triggering an audible warning whenever the Optima is approaching an obstruction.

A second option (standard in Australia) is the new rear-view camera mounted. This camera is fitted with a 130-degree, wide-angle lens which transmits images to an LCD display set within the interior rear-view mirror (or to the navigation display if fitted). Simultaneously it enables the driver to check the rear view and the blind spot immediately behind the car.

Enhanced protection against impacts from all sides

The new Kia Optima has been designed to achieve the maximum score in the USA’s two crash test programmes and a 5-Star rating in Euro NCAP’s crash tests. The all-new platform and bodyshell structure employ a much greater proportion (59.4%) of high-tensile and extra-high strength steels than the previous model.

Structural improvements include stronger and straighter longitudinal side members in the engine bay floor; an enhanced B-pillar design that links to upper and lower cross-members to form an internal rollover hoop; reinforced members in the rear floor.

For additional strength without extra weight, some panels are produced using a hot stamping method which heats the material to 900 degrees and then rapidly cools the component – resulting in panels that are three times stronger than unprocessed items.

New Optima can be ordered with up to six airbags – dual front airbags, dual front side airbags and full-length side curtain airbags offer head protection for all occupants. Active head restraints for the front seats are available as an option to protect occupants against whiplash injuries. (A full set of airbags and active head restraints are standard equipment for the Australian market). Seatbelt reminders for all five seats are also standard (Australia only).

Child safety is enhanced by child seat anchorage points fitted in the rear seat (standard in Australia) and by speed-sensing automatic door locks which ‘lock’ when the car has reached a certain speed, securing both child and adult occupants.

For improved pedestrian safety, the hood design incorporates a multi-cone structure beneath its outer surface that absorbs energy, reducing the impact forces to the head.

8. STANDARD EQUIPMENT / GENERAL MARKETS

All-new Kia Optima

Kia Optima LX

Exterior

• 16-inch steel wheels with 205/65 R16 Nexen tires

• Chrome radiator grille

• Chrome door molding

• Black windscreen, rearscreen and roof moldings

• Projection headlamps with black bezel

• Body-color bumpers (2.5 mph impact resistant)

• Body-color door handles

• Body-color door mirror mountings

• Body-color side sill molding

• Bright chrome A- to C-pillar trim molding

• Manual-folding, electric-adjustable door mirrors

• Tinted glass

• Radio antenna built into rear windscreen

• LED high-mounted stop light

Comfort & Convenience

• Manual air-conditioning

• Cruise control (Australia)

• Heated rear window

• Electric windows front and rear

• Driver’s window with one-touch auto up/down

• Dual front windows with one-touch auto up/down (Australia)

• 60/40 split folding rear seat backrest (Australia)

• Power outlet in front center stack

• Dual front sunvisors with vanity mirrors

• Remote tailgate release

• Remote fuel-filler flap release

• Front map-reading lamp

• Front seatback storage pocket

• Central cabin courtesy lamp

• Trunk compartment lamp

• Hood gas strut lifter

• Heating and ventilation system with 4-speed fan

• Headline-mounted map-reading lamp with sunglasses holder

Interior

• 4-spoke soft polyurethane steering wheel

• Tilt adjustable steering wheel

• Tilt and reach adjustable steering wheel (Australia)

• Driver’s seat height adjustment

• Driver’s seat powered lumbar support adjustment

• Analog three-cylinder instrument cluster

• Trip computer

• Digital clock

• Rheostat (dimmer switch) for instrument cluster

• Cloth-covered seat upholstery

• Flat-woven seat upholstery (Australia)

• Radio & CD player with MP3 and 4 (door-mounted) audio speakers

• 2 tweeter audio speakers on top of door panels

• AUX, USB and IPod compatibility

• Large front center console storage box with armrest

• Cooled glove box storage

• Portable type front ashtray & cigarette lighter

• Black metal paint interior door handles

• Black metal paint center stack panel

• Black metal paint gear indicator bezel (AT)

• Two front cup-holders beneath sliding cover

• Folding rear center armrest with twin cup-holders

Safety & Security

• ABS anti-lock brakes with EBD (Australia & Brazil)

• ESC (Electronic Stability Control) (Australia)

• HAC (Hill-start Assist Control) (Australia)

• Driver & passenger front airbags (Australia)

• Front side & full length curtain airbags (Australia)

• 3-point seatbelts for four occupants

• 2-point seatbelt for center rear location

• 3-point seatbelts for five occupants (Australia)

• Height-adjustable top front anchors

• Pre-tension and load-limiter (Australia)

• Height-adjustable headrestraints for four occupants

• Height-adjustable headrestraints for five occupants (Australia)

• ‘Active’ headrestraints on front seats (Australia)

• Audible seatbelt warning (driver’s seat)

• Audible driver and front passenger seatbelt warning (Australia)

• Central locking

• Central locking with dead locks (Australia)

• Speed-sensing automatic locking (Australia)

• Battery saver system

• Interior lamp auto cut off

• Triple turn signal

Kia Optima EX

Additional factory-fitted standard equipment over LX model

• 16-inch alloy wheels with 205/65 R16 Nexen tires

• 17-inch alloy wheels with 215/55 R17 Nexen tires (Australia)

• Dual zone automatic climate-control air-conditioning

• ‘Escort’ welcome home light system

• Front fog lamps

• Half chrome/ half body-colour exterior door handles

• Chrome/black front fender side garnish

• LED turn signal in door mirror

• Electric-folding, electric-adjustable door mirrors

• Rear map-reading lamp

• Flat-woven & leather seat upholstery (Australia)

• Bright chrome interior door handles

• Artificial leather center console trim

• Artificial leather upper door trim

• Artificial leather door armrest

• Keyless-entry with alarm system

• Leather-wrapped steering wheel and gear lever

• Rear view camera with interior mirror display (Australia)

• Parking sensors (Australia)

• Automatic light control

• Floor console mounted rear air vents (AT only)

• Overhead console mounted pin lamp

• Glove box illumination

• Steering wheel audio remote controls

Optional Equipment

Different markets may select some of the ‘factory-fitted options’ for fitment as standard equipment on new Optima models for their region.

Please check with your local Kia PR representative for the definitive equipment specifications in your country.

Available optional equipment, LX models:

• 16-inch alloy wheels with 205/60 R16 Nexen tires

• 17-inch alloy wheels with 215/55 R17 Nexen tires

• Rear lip spoiler on trunk lid

• Solar UV-reflective glass

• ‘Escort’ function for headlamps

• Alloy foot pedals

• Cruise control

• ‘Active’ head restraints on front seats

• Front fog lights

• Luggage area cargo net

• Black high-gloss to B and C pillars (with sunroof option)

• ESC (Electronic Stability Control)

• HAC (Hill-start Assist Control)

• Floor console mounted rear vents (AT only)

• Bluetooth connectivity (depending on country)

• Powered, panoramic three-piece glass sunroof

• High performance dampers

• Front airbags

• Side & curtain airbags

• Door mirror mounted LED turn signals

• Electric folding door mirrors

• Manual telescopic steering wheel

• Dual front windows with one-touch auto up/down

• Keyless entry with alarm system

Available optional equipment, EX models:

• 17-inch alloy wheels with 215/55 R17 Nexen tires

• Sporty 18-inch alloy wheels with 225/45 R18 Nexen tires

• Luxury 18-inch alloy wheels with 225/45 R18 Nexen tires

• Black colored front brake calipers (Sporty 18-inch alloy wheels only)

• Electronic parking brake (AT only)

• Sports front grille

• Xenon HDI headlamps with static bending light

• LED daytime running lights (in front bumper)

• LED rear combination lamps

• Supervision instrument cluster

• Radio & 6-CD changer with MP3

• Infinity Premium system with external amp, center speaker & sub-woofer

• ECM rear view mirror

• Rear view camera with interior mirror display

• Automatic de-fogging system

• Remote steering-wheel mounted audio controls

• Powered 8-way driver’s seat (AT only)

• Powered 4-way front passenger’s seat (AT only)

• Driver’s seat memory function (AT only)

• Heated & ventilated front seats (AT only)

• Heated & ventilated driver seats (AT only) (Australia)

• Heated rear seats (LHD only)

• Heated steering wheel (LHD only)

• Full leather seat upholstery

• Illuminated stainless steel door scuff plates

• Bluetooth connectivity (depending on country)

• Smart card entry with engine start button (AT only)

• High performance damper

• Front airbags

• Side & curtain airbags

• Manual telescopic steering wheel

• Dual front windows with one-touch auto up/down

• Parking sensors

• Rain sensor

9. TECHNICAL SPECIFICATIONS

New Kia Optima

Body & Chassis

Four-door, five-seater mid-sized sedan, with all-steel unitary construction bodyshell. Choice of two transversely-mounted gasoline engines driving the front wheels (2WD) via a six-speed manual or six-speed automatic transmission – depending on model.

Engines

2.4-liter GDI / 201 ps Gasoline (Australia only)

Name ‘Theta II’

Type DOHC, four-cylinder in line, with GDI and dual CVVT

Capacity 2.4-liters, 2359 cc

Max power 201 ps (148 kW) @ 6300 rpm

Max torque 250 Nm (25.5 kg.m) @ 4250 rpm

Bore x Stroke 88 x 97 mm

Compression ratio 11.3:1

Fuel system GDI (gasoline direct injection)

Construction Aluminium cylinder block and head

Emissions class Euro4

2.4-liter MPI / 180 ps Gasoline

Name ‘Theta II’

Type DOHC, four-cylinder in line, with dual CVVT

Capacity 2.4-liters, 2359 cc

Max power 180 ps (132 kW) @ 6000 rpm

Max torque 231 Nm (23.6 kg.m) @ 4000 rpm

Bore x Stroke 88 x 97 mm

Compression ratio 10.5:1

Fuel system MPI (multi-point injection)

Construction Aluminium cylinder block and head

Emissions class Euro2-to-4 (depending on country)

2.0-liter MPI / 165 ps Gasoline

Name ‘Theta II’

Type DOHC, four-cylinder in line, with dual CVVT

Capacity 2.0-liters, 1998 cc

Max power 165 ps (121 kW) @ 6200 rpm

Max torque 198 Nm (20.2 kg.m) @ 4600 rpm

Bore x Stroke 86 x 86 mm

Compression ratio 10.5:1

Fuel system MPI (multi-point injection)

Construction Aluminium cylinder block and head

Emissions class Euro2-to-4 (depending on country)

Transmissions

2.4 GDI 2.4 2.0

Manual 6-sp 6-sp 6-sp

Automatic 6-sp 6-sp 6-sp

Gear Ratios (Manual)

2.4 GDI 2.4 2.0

1st 3.267 ----- -----

2nd 1.931 1.794 -----

3rd 1.696 1.542 -----

4th 1.276 1.176 -----

5th 1.027 0.974 -----

6th 0.829 0.829 -----

Reverse 3.588 3.416 -----

Final Drive 1st/2nd 4.333 4.643 5.071

3rd-6th 3.250 3.421 3.737

Gear Ratios (Automatic)

2.4 GDI 2.4 2.0

1st 4.212 ----- -----

2nd 2.637 ----- -----

3rd 1.800 ----- -----

4th 1.386 ----- -----

5th 1.000 ----- -----

6th 0.772 ----- -----

Reverse 3.385 ----- -----

Final Drive 2.885 3.064 3.367

Drivetrains

2WD Delivers 100% of torque to the front wheels. Safety aided by electronic Traction Control, ABS anti-lock braking and (optional) ESC with Hill-start Assist Control.

Suspension & Damping

Front Fully independent by subframe-mounted MacPherson Struts, with coil springs and twin-tube gas-filled shock absorbers.

24 mm diameter anti-roll stabiliser bar.

Rear Fully independent by subframe-mounted multi-links, coil springs and twin-tube gas-filled shock absorbers (Optional high performance dampers). 15 mm diameter anti-roll stabiliser bar.

Steering

Type Hydraulic power-assisted rack and pinion

Overall ratio 15.3:1

Gearing 2.94 turns lock-to-lock

Turning circle 10.9 metres

Brakes

Power Single 10.5-inch booster (LHD)

Front 280 x 26 mm ventilated discs (16-inch/17-inch wheels)

320 x 28 mm ventilated discs (18-inch wheels)

Rear 262 x 10 mm solid discs (16-inch/17-inch wheels)

284 x 10 mm solid discs (18-inch wheels)

Parking brake Hand operated lever (manual cars)

Foot operated pedal (automatic cars)

EPB, electronic parking brake (optional on automatic cars)

ABS 4-channel anti-lock system with EBD

BAS Boosts braking power during emergency stops

Wheels & Tires

Standard Steel 16 in x 6.5J 205/65 R16 tires (LX)

Alloy 16 in x 6.5J 205/65 R16 tires (LX and EX)

Options Alloy 17 in x 6.5J 215/55 R17 tires (LX and EX)

Alloy 18 in x 7.5J 225/45 R18 tires (EX)

Spare (Standard) Full size steel or alloy wheel and tire

DIMENSIONS

Exterior (mm)

Overall length 4845 Overall width* 1830

Overall height 1455 Wheelbase 2795

Front track 1601** Rear track 1601**

Front overhang 965 Rear overhang 1085

Ground clearance 135

*excluding door mirrors

**from 1591-to-1601 mm, depending on wheel/tire combination

Interior (mm) Front Rear

Headroom 1015 955

Legroom 1155 880

Shoulder room 1455 1415

Hip room 1388 1384

Capacities

Fuel tank 70 liters

Luggage (VDA) 505 liters / (SAE) 437 liters

Weights (kg)

2.4 GDI MT/AT 2.4 MT/AT 2.0 MT/AT

Kerb weight (min.) 1454 / 1473 1428 / 1436 1404 / 1417

Gross weight 2030 / 2030 1980 / 1980 1980 / 1980

Performance

2.4 GDI MT/AT 2.4 MT/AT 2.0 MT/AT

Top speed / kph 210 / 210 210 / 210 210 / 202

0-to-100 kph / sec 8.5 / 9.0 9.1 / 9.5 9.8 / 10.9

100-to-0 kph / m 44.7 / 44.7 44.7 / 44.7 44.7 / 44.7

Fuel Economy (liters/100 km)*

2.4 GDI MT/AT 2.4 MT/AT 2.0 MT/AT

Combined cycle TBA 8.1 / 8.1 7.9 / 7.6

CO2 g/km TBA 192 / 194 188 / 180

SEPTEMBER 2010

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