Chapter 1 Managing the Digital Firm - An-Najah Staff

Even though the Internet as a whole has existed since 1969, the World Wide Web didn't exist until around 1993-1994. That's fewer than 15 years ago. Now you can't pick up a magazine or a newspaper, turn on the television or radio, even drive by a billboard, without some kind of reference to "dot-com." Businesses are rushing to the Internet in an ... ................
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