Using a scale of 1-10, where 1 is very negative and 10 is ...

Using a scale of 1-10, where 1 is very negative and 10 is very positive, how do you feel about the word "senior".

Gender

AGE

Total

Male

Female

55-64

65-74

75-84

Base: All Respondents (unwtd) Base: All Respondents (wtd) Top 3 Box (Net)

10 - Very positive 9 8 7 6 5 4 Bottom 3 Box (Net) 3 2 1 - Very negative Sigma

1001

1001

521 52%

143 14%

125 13%

252 25%

144 14%

92 9%

152 15%

26 3%

66 7%

34 3%

16 2%

16 2%

1001 100%

A 486

479

274 57%

B 70 15%

75 16%

B 129 27%

69 14%

40 8%

71 15%

8 2%

17 4%

10 2%

5 1%

3 1%

479 100%

B 515

522

247 47%

74 14%

50 10%

123 24%

75 14%

52 10%

81 15%

18 4%

49 9% A 24 5% A 11 2%

13 3% A 522 100%

C 487

478

198 41%

54 11%

38 8%

106 22%

81 17%

E 49 10%

92 19% DE 17 4%

42 9% D 22 5% D 11 2%

9 2%

478 100%

D 412

322

170 53%

C 42 13%

44 14%

C 85 26%

51 16%

29 9%

45 14%

9 3%

17 5%

7 2%

5 2%

5 1%

322 100%

E

90

154

112 73% CD* 40 26% CD* 28 18% C* 44 29%

* 12 8% * 10 7% * 12 8% * * 7 5% * 5 3% * * 2 1% * 154 100%

85+

F

12

47

40 85% **

7 15% ** 16 34% ** 17 36% **

** 4 9% ** 3 6% ** ** ** ** ** ** 47 100%

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