What does a Cultural Anthropologist do? - University of Utah
What does a Cultural
Anthropologist do?
When I grow up I want to be an¡..
Anthro-Corporate-advisor-design-Political-Museum-EcologicalBio Ethical Sustainability
-IST
Corporate Anthropology
Who needs it?
¡°Many corporations look explicitly for anthropologists, recognizing the utility of their
perspective on a corporate team. A corporate anthropologist working in market research might conduct
targeted focus groups to examine consumer preference patterns not readily apparent through statistical or
survey methods. These anthropologists use their research skills to talk to consumers and users of
technology to find out how products and services could be improved to better meet the needs of
consumers.¡±(
en=17085&userID=)
Examples: Johnson and Johnson, Waste Management, Cummins engine
corporation, AT&T, Clorox Company
How? WHY?
What do you need?
Bachelor's minimum - don¡¯t do it online!!
Why? Analyze business cultures within corporations
¡°Herman Miller uses them to help understand how people work in offices and use their furniture.MITRE, a
government-funded research lab, is using them to assess how soldiers use technology, among other things. And, speaking
of soldiers, the U.S. Army has discovered that anthropologists can be very helpful in building community and nation in Iraq
¡ª although many anthropologists have qualms about helping.¡±(Harvard Business review)
HOW MUCH$$$$$$??????
60,000 - 100,000
and up
Anthony Johnson
User Experience (UX) Design/Research
¡°The work that uncovers and articulates the needs of individuals
and/or groups in order to inform the design of products and
services in a structured manner.¡± ¡ª Nick Remis, Adaptive Path
¡ñ
¡ñ
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UXDesign/Research anthropologists use their research
skills in order to understand and improve user experiences
with particular products and services.
The main goal of UX research is to develop an
understanding of customer insights in order to
change/improve products from the perspective of the end
user.
Understand how to align both consumer & corporate needs,
values, and goals.
Minimum Requirements:
¡ð
MA in Applied Anthropology
¡ð
Experience through entry level work & internships
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