Magazine Activity for International Marketing
Boat and Camper Activity - Promotion
Develop a promotional strategy to market each product.
• 27-foot Sea Craft Stingray speedboat - $65,000
• 40-foot Winnebago Explorer camper - $75,000
• Identify their target market based on demographics, geographics, psychographics and behaviors
• Develop a slogan
• What is your promotional strategy for your product? How do you intend to reach your target market?
• Be creative and have DETAILS.
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