Magazine Activity for International Marketing



Boat and Camper Activity - Promotion

Develop a promotional strategy to market each product.

• 27-foot Sea Craft Stingray speedboat - $65,000

• 40-foot Winnebago Explorer camper - $75,000

• Identify their target market based on demographics, geographics, psychographics and behaviors

• Develop a slogan

• What is your promotional strategy for your product? How do you intend to reach your target market?

• Be creative and have DETAILS.

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