50 Activities for Achieving Excellent Customer Service
50 Activities for
Achieving Excellent
Customer Service
Darryl S. Doane
Rose D. Sloat
Authors & Editors
HRD Press ? Amherst ? Massachusetts
? 2003 by Darryl S. Doane and Rose D. Sloat
The materials that appear in this book, other than those quoted from prior sources, may be reproduced for
educational/training activities. There is no requirement to obtain special permission for such uses.
This permission statement is limited to reproduction of materials for educational or training events. Systematic
or large-scale reproduction or distributionor inclusion of items in publications for salemay be carried out
only with prior written permission from the publisher.
Published by HRD Press
22 Amherst Road
Amherst, MA 01002
800-822-2801 (U.S. and Canada)
413-253-3488
413-253-3490 (fax)
ISBN 0-87425-737-9
Composition by Anctil Virtual Office
Edited by Robie Grant and Sally Farnham
Cover design by Eileen Klockars
Dedication
To my wife, Anne, our children Diana Doane
and Adam and his wife, Lisa Doane
Darryl S. Doane
To my husband, Al, our children Julie Sloat
and Valerie and her husband, Jamie Garrett
Rose D. Sloat
Table of Contents
Introduction .........................................................................................................................................................
What This Resource Manual Will Provide for You ---------------------------------------------------------------------A New Revolution in Customer Service ----------------------------------------------------------------------------------A Memorable Experience ---------------------------------------------------------------------------------------------------The Seasoned Trainer --------------------------------------------------------------------------------------------------------The New or Occasional Trainer --------------------------------------------------------------------------------------------CD Documenter --------------------------------------------------------------------------------------------------------------EXCUSES, EXCUSES, EXCUSES ----------------------------------------------------------------------------------------
vii
vii
vii
viii
viii
ix
ix
ix
How to Use This Resource Manual ....................................................................................................................
xi
Acknowledgments ................................................................................................................................................ xiii
Areas of Concentration:
Part A. Service Attitude ...................................................................................................................................
1. Attitude Check ----------------------------------------------------------------------------------------------2. Whose Attitude ---------------------------------------------------------------------------------------------3. Both Sides of Change --------------------------------------------------------------------------------------Part B.
Customer Service Icebreakers ...........................................................................................................
4. Team Task ---------------------------------------------------------------------------------------------------5. Promoting Communications and Teamwork -----------------------------------------------------------6. Who Are You? ----------------------------------------------------------------------------------------------7. Youve Got the Power --------------------------------------------------------------------------------------
1
3
5
7
9
11
13
15
19
Part C. Call Centers and the Telephone .........................................................................................................
8. Have You Ever Called You? ------------------------------------------------------------------------------9. The Power of Repetition -----------------------------------------------------------------------------------10. Calling Your Own Company -------------------------------------------------------------------------------11. Evaluating Self -----------------------------------------------------------------------------------------------
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23
25
27
29
Part D. Professionalism with No Excuses .......................................................................................................
12. Excuses, Excuses, Excuses --------------------------------------------------------------------------------13. Make It a Miracle -------------------------------------------------------------------------------------------14. Overcoming Obstacles -------------------------------------------------------------------------------------15. The Rules Have Changed Game -------------------------------------------------------------------------16. Defining Spectacular Service: How We Impact Our Customers Everyday -------------------------
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51
55
Part E.
CommunicationListening To Your Customers ............................................................................
17. Active vs. Passive Communication ----------------------------------------------------------------------18. Say What You MeanMean What You Say! ---------------------------------------------------------19. Name That Tune! How Moods Influence Customer Communication -------------------------------
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71
73
Part F.
Customer Treatment (Internal and External) ................................................................................. 77
20. The Grab Bag ------------------------------------------------------------------------------------------------ 79
21. When You Were a Customer ------------------------------------------------------------------------------ 81
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