Great Customer Service Satisfied Patients,Satisfied ...

¡° Leadership

¡° Leadership

for

forfor

Great

Great

Customer

Customer

Service

Service

isisis

laserlike

laserlike

its

aim.

¡­ItIt

Itisis

isaaa

¡° Leadership

Great

Customer

Service

laserlikeinin

inits

itsaim.

aim.¡­¡­

terse,

terse,

complete,

complete,

focused,

focused,

readable,

readable,

atatat

times

times

amusing

amusing

guide

addressing

terse,

complete,

focused,

readable,

times

amusingguide

guidetoto

toaddressing

addressing

perhaps

perhapsthe

the

number

number

one

one

opportunity

opportunity

for

for

any

any

acute

acute

care

care

institution

toto

towin

win

the

number

one

opportunity

for

any

acute

careinstitution

institution

win

Yourperhaps

organization

can

have a top-notch

customer service

plan

fully supported

by management,

customer

customer

affection

affection

while

while

making

the

the

working

working

environment

and

staff¡¯s

life

life

but

ifcustomer

the bedside

staff does

notmaking

embrace

the

approach,

itenvironment

may

as well notand

exist.

The authors

affection

while

making

the

working

environment

andstaff¡¯s

staff¡¯s

life

of

this

unique

book

contend

that

the

best

way

to

get

buy-in

from

provider

staff

is

to

show

them

more

more

attractive

attractive

simultaneously.

simultaneously.

Not

Not

a abad

deal!¡±

deal!¡±

more

attractive

simultaneously.

Not

abad

bad

deal!¡±

that improving customer service can make their difficult job of clinical care easier!

¡ªTom

¡ªTom

Peters,

Peters,

from

theForeword

Foreword

¡ªTom

Peters,from

fromthe

Foreword

HAP

HAPHAP

Scott

Scott

Ransom,

Ransom,

D.O.,

D.O.,FACHE;

FACHE;

Maulik

Joshi,

Joshi,

Dr.P.H.;

Dr.P.H.;

and

and

David

DavidNash,

Nash,M.D.

M.D.titles, please visit our web

For

more information

onMaulik

these

and

other

Health

Administration

Press

site at hap.cfm.

For

For

more

more

information

information

onon

these

these

and

and

other

other

Health

Health

Administration

Administration

Press

Press

titles,

titles,

please

please

visit

visit

our

our

web

web

site

siteatathap.cfm.

hap.cfm.

ISBN: 1-56793-228-2

Order

Order

No.: No.:

2019 2019

ISBN:

ISBN:1-56793-228-2

1-56793-228-2

Order

OrderNo.:

No.:2019

2019

for

Leadership

Great Customer

for Great

Great

Service

CustomerService

Service HAP

Leadership

for

Customer

Leadership

for

Great

Customer

Service

This hands-on, humorous look at customer service was written by two practicing physicians and

provides a thorough blueprint for creating and sustaining a practical customer service program.

The ¡°Patient Care Survival Skills¡± are proven, successful strategies that nurses, physicians,

housekeepers, lab technicians¡ªanyone who comes in contact with the patient¡ªcan employ to

improve customer service and thus make their own job easier.

Your

organization

can

have

a top-notch

customer

service

plan

fully

supported

management,

Your

Your

organization

organization

can

can

have

have

aa

top-notch

top-notch

customer

customer

service

service

plan

plan

fully

fully

supported

supported

byby

management,

management,

ifbedside

the

bedside

staff

does

not

embrace

the

approach,

itmay

may

as

well

not

Theauthors

authors

Concepts

the

book

explores

include:

but

butifbut

ifthe

the

bedside

staff

staff

does

does

not

not

embrace

embrace

the

the

approach,

approach,

it itmay

asas

well

well

not

not

exist.

exist.The

authors

of unique

this

unique

book

contend

that

the

best

way

toget

get

buy-in

from

provider

staff

is

show

them

Just

as

every

patient

has

athat

technical,

clinical

diagnosis,

they

also

have

a customer

diagnosis.

of?of

this

this

unique

book

book

contend

contend

that

the

the

best

best

way

way

toto

get

buy-in

buy-in

from

from

provider

provider

staff

staff

isservice

is

toto

to

show

show

them

them

that

improving

customer

service

can

make

their

difficult

job

of

clinical

care

easier!

that

that

improving

improving

customer

customer

service

service

can

can

make

make

their

their

difficult

difficult

job

job

ofof

clinical

clinical

care

care

easier!

easier!

? The more patients know what to expect, the more they feel in control¡ªand the happier they are.

This

hands-on,

humorous

look

at

customer

service

was

written

by

two

practicing

physiciansand

and

This

Thishands-on,

hands-on,

humorous

humorous

look

look

atatcustomer

customer

service

service

was

was

written

written

byby

two

two

practicing

practicing

physicians

physicians

and

? Because

there

is frequently

a difference

between

the provider¡¯s

expectations

and

theprogram.

patient¡¯s

provides

a thorough

blueprint

for

creating

and

sustaining

apractical

practical

customer

service

provides

provides

a athorough

thorough

blueprint

blueprint

for

forcreating

creating

and

and

sustaining

sustaining

a apractical

customer

customer

service

service

program.

program.

expectations,

leaders

need toSkills¡±

help staff

learn

to negotiate

more

effectively.

The

¡°Patient

Care

Survival

are

proven,

successful

strategies

thatnurses,

nurses,physicians,

physicians,

The

The¡°Patient

¡°Patient

Care

Care

Survival

Survival

Skills¡±

Skills¡±are

are

proven,

proven,

successful

successful

strategies

strategies

that

that

nurses,

physicians,

housekeepers, lab technicians¡ªanyone who comes in contact with the patient¡ªcan employ to

housekeepers,

lab

labscripts

technicians¡ªanyone

technicians¡ªanyone

who

who

comes

comes

inincontact

contactwith

withthe

thepatient¡ªcan

patient¡ªcan

employ

employtoto

?housekeepers,

Predetermined

help guide staff

through

predictable,

frequent,

and

even problem-prone

improve customer service and thus make their own job easier.

improve

improve

service

serviceand

andthus

thusmake

maketheir

theirown

ownjob

jobeasier.

easier.

areas customer

incustomer

your organization.

Concepts the book explores include:

? Staff create

¡°moments

of include:

truth¡±

for patients thousands of times a day¡ªthe sum of which create

Concepts

Concepts

the

thebook

bookexplores

explores

include:

? Just as every patient has a technical, clinical diagnosis, they also have a customer service diagnosis.

theas

reputation

of your

healthcare

organization.

? Just

? Just

as

every

every

patient

patient

has

has

a technical,

a technical,

clinical

clinical

diagnosis,

diagnosis,

they

they

also

also

have

have

a customer

a customer

service

service

diagnosis.

diagnosis.

? The more patients know what to expect, the more they feel in control¡ªand the happier they are.

? The

? The

more

more

patients

patients

know

know

what

what

toto

expect,

expect,

the

the

more

more

they

they

feel

feel

inin

control¡ªand

control¡ªand

the

the

happier

happier

they

they

are.

are.

The

book¡¯s

numerous

examples

can

be used

as

scripts

for

many

common situations.

Share

these

? Because

there

frequently

difference

between

provider¡¯s expectations

andfor

thesituations

patient¡¯s

examples

with

yourisstaff

to useaas

is or to spark

thethe

development

of new scripts

? Because

? Because

there

thereis isfrequently

frequently

a adifference

difference

between

between

the

the

provider¡¯s

provider¡¯s

expectations

expectations

andthe

thepatient¡¯s

patient¡¯s

leaders

need

to

help staff

learn to

negotiate

more

effectively.and

that expectations,

commonly arise

at your

organization.

expectations,

expectations,leaders

leadersneed

needtotohelp

helpstaff

stafflearn

learntotonegotiate

negotiatemore

moreeffectively.

effectively.

? Predetermined scripts help guide staff through predictable, frequent, and even problem-prone

? Predetermined

? Predetermined

scripts

scripts

help

helpguide

guidestaff

staffthrough

throughpredictable,

predictable,frequent,

frequent,and

andeven

evenproblem-prone

problem-prone

your

organization.

Alsoareas

from in

Health

Administration Press

areas

areasininyour

yourorganization.

organization.

? Staff create

¡°moments

ofHealthcare:

truth¡± for patients

thousands

of times a day¡ªthe sum of which create

Achieving

Safe and

Reliable

Strategies

and Solutions

? Staff

? Staff

create

create

¡°moments

¡°moments

ofof

truth¡±

truth¡±

for

for

patients

patients

thousands

thousands

ofof

times

times

aa

day¡ªthe

day¡ªthe

sum

sum

ofof

which

which

create

create

the

reputation

of your

healthcare

Michael

Leonard, M.D.;

Allan

Frankel,organization.

M.D.; Terri Simmonds, R.N.; with Kathleen Vega

the

thereputation

reputationofofyour

yourhealthcare

healthcareorganization.

organization.

book¡¯s numerous

examples

can Strategy,

be used asand

scripts

for many common situations. Share these

TheThe

Healthcare

Quality Book:

Vision,

Tools

examples

with

your

staff to

use

as

isused

or Dr.P.H.;

to

spark

the

development

of new

scripts Share

for

situations

The

The

book¡¯s

book¡¯s

numerous

numerous

examples

examples

can

can

be

be

used

asas

scripts

scripts

for

for

many

many

common

common

situations.

situations.

Share

these

these

Scott

Ransom,

D.O.,

FACHE;

Maulik

Joshi,

and

David

Nash,

M.D.

that commonly

arise

at

your

organization.

examples

examples

with

withyour

your

staff

staff

toto

use

useas

asis isorortotospark

sparkthe

thedevelopment

developmentofofnew

newscripts

scriptsfor

forsituations

situations

For

more

information

on

these

and other Health Administration Press titles, please visit our web

that

thatcommonly

commonly

arise

ariseatat

your

your

organization.

organization.

site at hap.cfm.

Also from Health Administration Press

Also

Also

from

fromHealth

Health

Administration

Press

Press Strategies and Solutions

Achieving

SafeAdministration

and

Reliable Healthcare:

ISBN:

1-56793-228-2

Michael

Leonard,

M.D.; Allan

Frankel, Strategies

M.D.;

Terri Simmonds,

R.N.; with Kathleen Vega

Achieving

Achieving

Safe

Safe

and

andReliable

Reliable

Healthcare:

Healthcare:

Strategies

and

andSolutions

Solutions

Order No.:

2019

Michael

Michael

Leonard,

Leonard,

M.D.;

M.D.;

Allan

Allan

Frankel,

Frankel,

M.D.;

M.D.;

Terri

Terri

Simmonds,

Simmonds,

R.N.;

R.N.;

with

withKathleen

KathleenVega

Vega

The Healthcare Quality Book: Vision, Strategy, and Tools

Scott

Ransom,

D.O.,Book:

FACHE;

MaulikStrategy,

Joshi,

Dr.P.H.;

and

David Nash, M.D.

The

TheHealthcare

Healthcare

Quality

Quality

Book:Vision,

Vision,

Strategy,

and

andTools

Tools

and Robert

Thom

J.A.A.

Cates

Mayer

and

Robert

J.

Cates

Leadership

Thom

Mayerand

and

Robert J.

J. Cates

Cates

Thom

A. Mayer

Robert

perhaps the number one opportunity for any acute care institution to win

customer affection while making the working environment and staff¡¯s life

more attractive simultaneously. Not a bad deal!¡±

¡ªTom Peters, from the Foreword

S

Great Customer Service

Satisfied Patients, Satisfied Employees

Leadership

Leadershipfor

for

for

Leadership

Great

GreatCustomer

Customer

CustomerService

Service

Service

Satisfied

SatisfiedPatients,

Patients,

Patients,

Satisfied

Satisfied

Employees

Employees

Satisfied

Satisfied

Employees

Thom A. Mayer and Robert J. Cates

Foreword by Tom Peters

Thom A. Mayer and Robert J. Cates

Thom

ThomA.

A.Mayer

Mayerby

and

and

Robert

Robert

Cates

Foreword

Tom

PetersJ.J.Cates

Foreword

Forewordby

byTom

TomPeters

Peters

ACHE Management Series

Health Administration Press

ACHE Management Series

Health

Administration

Press

ACHE

ACHE

Management

ManagementSeries

Series

Health

HealthAdministration

AdministrationPress

Press

leadership for

great customer

service

Satisfied Patients,

Satisfied Employees

ACHE Management Series Editorial Board

Alan O. Freeman, FACHE, Chair

Big Springs Medical Association, Ellington, MO

Carolyn C. Carpenter, CHE

Duke University Hospital, Chapel Hill, NC

Ralph H. Clark, Jr., FACHE

Eastern Health System, Inc., Birmingham, AL

Terence T. Cunningham, III, FACHE

Ben Taub General Hospital, Houston, TX

Sandra A. DiPasquale, Dr.P.H., FACHE

Community Health Center of Buffalo, Inc., Buffalo, NY

James L. Goodloe, FACHE

Tennessee Hospital Association, Nashville, TN

Debra L. Griffin

Humphreys County Memorial Hospital, Belzoni, MS

Nick Macchione, CHE

San Diego Health & Human Services Agency, San Diego, CA

Gerald J. Maier, FACHE

OU Medical Center, Oklahoma City, OK

Mikki K. Stier, FACHE

Broadlawns Medical Center, Des Moines, IA

Warren K. West, CHE

Copley Health Systems, Inc., Morrisville, VT

Alan M. Zuckerman, FACHE

Health Strategies & Solutions, Inc., Philadelphia, PA

leadership for

great customer

service

Satisfied Patients,

Satisfied Employees

Thom A. Mayer

Robert J. Cates

ACHE Management Series

Health Administration Press

Your board, staff, or clients may also benefit from this book¡¯s insight. For more information on quantity discounts, contact the Health Administration Press Marketing

Manager at (312) 424-9470.

This publication is intended to provide accurate and authoritative information in

regard to the subject matter covered. It is sold, or otherwise provided, with the understanding that the publisher is not engaged in rendering professional services. If professional advice or other expert assistance is required, the services of a competent professional should be sought.

The statements and opinions contained in this book are strictly those of the author

and do not represent the official positions of the American College of Healthcare

Executives or of the Foundation of the American College of Healthcare Executives.

Copyright ? 2004 by the Foundation of the American College of Healthcare

Executives. Printed in the United States of America. All rights reserved. This book or

parts thereof may not be reproduced in any form without written permission of the

publisher.

July 2011 Reprinting

Library of Congress Cataloging-in-Publication Data

Mayer, Thom A.

Leadership for great customer service: satisfied patients, satisfied employees / Thom

Mayer & Robert J. Cates.

p. cm.

Includes bibliographical references.

ISBN 1-56793-228-2 (alk. paper)

1. Patient satisfaction. 2. Medical personnel and patient. 3. Medical care¡ª

Quality control. I. Cates, Robert J. II. Title.

R727.3.M385 2004

362.11?068?8¡ªdc22

2004049129

The paper used in this publication meets the minimum requirements of American

National Standard for Information Sciences¡ªPermanence of Paper for Printed Library

Materials, ANSI Z39.48-1984. ¡Þ ?

Acquisitions manager: Janet Davis; Project manager: Cami Cacciatore; Layout editor:

Amanda Karvelaitis; Cover designer: Trisha Lartz

Health Administration Press

A division of the Foundation of the

American College of Healthcare Executives

1 North Franklin Street, Suite 1700

Chicago, IL 60606-4425

(312) 424-2800

................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download