DJ—this is the “table of contents”—the contents for each ...
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Section Eight
Marketing Flyers/Ads/Postcards
Introduction
First Time Homebuyer Seminar 8.1
How to Purchase a Home Using Someone Else’s Money Seminar 8.2
Lower Your Payments Now Seminar 8.3
Free Appraisal For a Referral 8.4
Free Appraisal Coupon 8.5
Refinance—Lower Rates 8.6
Refinance—B-D Credit 8.7
Refinance—Cash Out 8.8
First Time Buyer—Pre-Approval 8.9
First Time Buyer—Rent Increase 8.10
Move Up Buyer—Jumbo Program 8.11
Realtor Warranty For Listings 8.12
Realtor Quick Approvals 8.13
ListingPlus(—Home Warranty (Consumer) 8.14
Realtor Refer Leads 8.15
New Home Lender 8.16
Partners—Loan Officers 8.17
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Section Eight-
Marketing Flyers/Ads/Postcards
Introduction
Note that the postcards and ads are not contained in the printed book.
These documents can be found on the accompanying CD.
The Complete “Synergy” Mortgage Marketing Kit helps complete your marketing campaigns by providing flyers, postcards and ads in such a way that we are facilitating marketing no matter how you would like to deliver the message—
▪ If you are faxing these flyers you can do so directly from your computer using the CD version and your broadcast fax program or utilizing the printed flyers provided in the book. The flyers are designed to look professional when reproduced in a black and white format but can be printed in color.
▪ If you are mailing these flyers, you can print them directly from the CD (in color or black and white) or give them to your commercial printer on disc for a more professional printing job.
▪ If you are emailing the flyers, we provide them in a pdf format that is widely accepted by the vast majority of email recipients. This format also keeps the size of the file small so your download of graphics is not long for recipients.
▪ If you are taking the flyers on the street, you can simply copy and go. The copy and go format has been used for years and saves time and money.
Of course, the flyers would not be included within the Marketing Kit without being mechanisms to deliver synergy. They are designed to complement other aspects of the kit. For example, there are flyers that advertise the seminars provided in another section. Why would we provide you with a seminar without providing the means to advertise this seminar?
The integration of these flyers and advertisements typically include response mechanisms designed to increase your response rate from marketing. You are much more likely to have someone call regarding a refinance if you advertise a valuable article for free. And of course, we provide you with the questions to ask when the call comes through! This represents truly the COMPLETE Synergy Mortgage Marketing Kit.
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