2012-2013 Overview of Marketing
Marketing Story of Sliced Bread •Otto Frederick Rohwedder – “The Jeweler” •Developed in 1912 – Bread Slicing Machine •Prototype/Blue Prints Destroyed in 1928 •Adopted in 1930 by Wonder Bread •Feature – Sliced Bread •Benefit – Stayed Fresh 18 years of Marketing Marketing is an ongoing process… and Failure is an Option! ................
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