Make Your Personal Brand Represent You
628847811457800Make Your Personal Brand Represent YouSusan Chritton, M.Ed., PCC, NCC - Master Personal Brand Strategist Personal Brand Profile Mission ~ VisionValuesInterests & PassionsStrengthsPersonal descriptors GoalsEducation, Training & Work ExperienceTarget AudienceDifferentiationMy One Word Strong brands are known for something, not a hundred things. Choose ONE word that best describes you and write it in the box below. Same DifferentSame/ Different - What sets you apart from everyone else who wants to achieve the same goals? Think about your competitors or peers. What do they have in common? What makes you different? To know what makes you different, it is valuable to identify what you have in common. In the table below, list the items that you share with your peers in the left column and those that are unique to you in the right.Positioning Statement1. Whom do you want to serve? 2. What is your viewpoint in your world of work?3. How will you uniquely do this to differentiate yourself? 4. What are gaps in the market that you can fill?5. What is the benefit that you offer?Network Building ActivityHow do you want to connect to your network?1. _________________________________________________________________________2. 3. 4. 5. Action Steps – List at least 3 actions you can take to strengthen your Personal Brand.__________________________________________________________________________________________________________________________________________________________________________________________________________________Susan Chritton ? ? susan@ ? 925-946-9988 ................
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