CROWN POINT COMMUNITY SCHOOL CORPORATION



CROWN POINT COMMUNITY SCHOOL CORPORATION

JOB DESCRIPTION

|Position Title: |Community Relations, Marketing, Social Media |Location Code: |Central Office |

| |Coordinator | | |

|Department: |Superintendents Office |Employee Status: |Exempt |

|Revision Date: | |Full-time/ Part time Status: |Full time |

|FLSA Status: |Non Exempt |Working Period: |260 days |

|Bargaining Unit Status: |Excluded |Date Approved by Board: | |

Salary: 60,000

Minimum Qualifications:

• Bachelor or Masters in an area relevant to coordinating and directing school/community relations such as public relations or communications.

• Previous experience in communications and marketing preferably in a public school environment.

• Working knowledge of the principles of business/school and community/school partnerships.

• Working knowledge of internal and external communication strategies.

• Mastery of communication skills – written, verbal, interpersonal.

• Proficiency with current technology, website management, and social media.

• Evidence of strong analytical and critical thinking and judgement skills.

• Associated with or accreditation by the National School Public Relations Association or Public Relations Society of America.

• Ability to connect with our non-school and business community members.

Primary Function:

This position is responsible for the coordination of a comprehensive two-way communication process involving both internal and external publics, with the goal of stimulating a better understanding of the role, objectives, accomplishments, and needs of the school district. A primary function of this position is to fulfill the district’s responsibility to inform the public how schools are performing and how they are allocating their resources. Additionally, this position will work toward branding and marketing the district, maintaining the corporation website, and developing/maintaining a positive corporation social media presence.

Responsibilities:

• Assist the Superintendent in assessing and interpreting public attitudes.

• Identify and help shape policies and procedures in the public interest.

• Carry out involvement and information activities which earn public understanding and support.

• Serve as public relations counsel to the Superintendent.

• Handle all aspects of the school district’s publications such as external and internal newsletters, brochures, bulletins, letters, etc.

• Ensure branding is established and maintained.

• Promote positive media relations and coverage.

• Develop and maintain a positive corporation social media presence

• Develop a comprehensive communications plan for the district.

• Promote the district’s strengths/achievements.

• Vigorously publicize student, faculty, and staff achievements.

• Conduct information campaigns for district referendum.

• Research and develop communication strategies for the Superintendent.

• Represent the district in various community organizations.

• Promote the development of collaborative initiatives between the schools and local business.

• Perform other duties deemed appropriate and as assigned by the Superintendent.

ADA Physical Demands:

The physical demands here are representative of those that must be met by the employee to perform the essential duties and responsibilities of the position successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The position requires frequent changes in sitting, standing and walking throughout the day. The employee may also need to do frequent bending and/or kneeling in order to reach technology components. The employee must frequently speak and hear as well as utilize the telephone and computer. The position requires lifting and carrying technology components.

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