Seattle Pacific University
Ryan and Ryan’s (2002) survey indicates that 85% of Fortune 1000 companies use Net Present Value (NPV) 75-100% of the time in making investment decisions. Earlier studies (Burns & Walker, 1987; Gitman & Forrester, 1977) show a similar preference among executives, and a propensity to use NPV over others such as payback and return on funds ... ................
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