Research Framework



Questionnaire

INTENTION TO PATRONIZE* RESTAURANTS USING iPAD MENUS

Recently there is a growing trend of restaurants replacing their printed menus with portable, touchscreen devices such as the iPad. The iPads are designed to resemble an actual menu which customers can browse through and zoom in to see each dish and finally select, confirm as well as track their ordered meals. With its restaurant-friendly features, the iPad has the potential to transform the dining and hospitality industry. This study intends to investigate your perceptions and intention to patronize* restaurants using iPad menus.

* To go to as a customer, especially on a regular basis

Instructions:

Please respond to each statement with whatever knowledge you have by circling your answer using the scales given. There is no right or wrong answer. Be honest in your assessment.

|1 |2 |3 |4 |

|PU1, PU2, PU3, PU4 and PU5 |Perceived Usefulness |Adapted from Wang & Wu (2013) |5 |

|PEOU1, PEOU2, PEOU3, PEOU4 |Perceived Ease of Use |Adapted from Wang & Wu (2013) |5 |

|and PEOU5 | | | |

|PC1, PC2, PC3, PC4 and PC5 |Perceived Control |Adapted from Wang & Wu (2013) |4 |

|PE1, PE2, PE3, PE4 and PE5 |Perceived Enjoyment |Adapted from Wang & Wu (2013) |4 |

|PN1, PN2, PN3, PN4 and PN5 |Perceived Novelty |Adapted from Wang & Wu (2013) |4 |

|PV1, PV2, PV3, PV4 and PV5 |Perceived Value |Adapted from Wang & Wu (2013) |4 |

|BI1, BI2, BI3 and BI4 |Behavioural Intention to Patronize |Adapted from Wang & Wu (2013) |4 |

|Additional variables not included as part of the research framework |

|PSE1, PSE2 and PSE3 |Perceived Self-Efficacy |Adapted from Cheon et al. (2012) |3 |

|IN1, IN2 and IN3 |Innovativeness |Adapted from Lee (2013) |3 |

Sources:

Wang, H.-Y, & Wu, S.-Y. (2013). Factors influencing behavioural intention to patronize restaurants using iPad as a menu card. Behaviour & Information Technology, doi: 10.1080/0144929X.2013.810776

Cheon, J., Lee, S., Crooks, S.M., & Song, J. (2012). An investigation of mobile learning readiness in higher education based on the theory of planned behavior. Computers & Education, 59(3), 1054-1064.

Lee, S. (2013). An integrated adoption model for e-books in a mobile environment: evidence from South Korea. Telematics and Informatics, 30(2), 165-176.

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Functional factors

Perceived Usefulness

H1 (+)

H2 (+)

Perceived

Ease of Use

H3 (+)

Perceived

Control

H4 (+)

H7 (+)

Behavioural Intention to Patronize

Perceived

Value

Emotional factors

H5 (+)

Perceived

Enjoyment

H6 (+)

Perceived

Novelty

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