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Suggested Topics for Craft Brewers Conference 2020The suggestions below have been outlined by the Seminar Selection Committee for Craft Brewers Conference 2020. The topics suggested are not intended to be an exhaustive list, but rather a guide to potential speakers to some of the top priority topics that the committee would like to see presented on at this year’s event. Hopeful speakers are welcome to submit proposals beyond the scope of these suggestions but are encouraged to keep them in mind when planning their proposal content.Beer StylesThe Brewers Association recognizes over 150 distinct beer styles in its Beer Style Guidelines. Each style has a unique history and characteristics, and is brewed using specific brewing processes and techniques. The seminars in this track will highlight individual beer styles and the techniques used to brew them. Suggested topics for this track:Ancient or historical brewing traditions and techniques Brewing pale or American-style lagers, including ingredients, process, and packagingBrewing craft Mexican-style lagersProper fermentation and handling of lager yeastManaging carbohydrates in beer; brewing low-carb and low-calorie beersWood beers and wood agingPredicting the next big thing in beer styles and ingredientsEntering beer into competitions with the appropriate styleBrewing to style with sensory in mindFocusing on malt character in your beerFinding terroir by choosing local ingredientsGetting back to traditional stylesMaking hard seltzer in your brewerySee a style we missed that you’re passionate about? Propose it!Brewing OperationsThe Brewing Operations track covers all of the processes included in beer production – from brewhouse tasks, fermentation and filtration, to cellaring and packaging, and cleaning and sanitation. Attend these seminars to hear from experts on how to maximize quality and efficiency in your brewery from the smallest detail to a major expansion.Suggested topics for this track:Packaging line design for the small brewer Best practices for dealing with contractors, including how to communicate with them and the liability of employing contractors in your breweryMaterials forecasting, production planning, and supply chain managementUnderstanding haze: the science, impact, and packaging of haze in beers Brewery water treatment and modification processesAvoiding Diastaticus and preventing over-attenuation in packaged beerBest practices for yeast pitching and storageBuilding or expanding your brewery with safety in mindPractical heat transfer knowledge – basic education on heating and cooling systemsDoes a centrifuge really reduce beer loss in your brewery?Automation for smaller breweriesBrewery floor design, including drains, covering systems, and moreFSMA compliance, including tools to communicate lot code and traceability to wholesalersEverything about mobile canning lines, including how to contract and maintain quality and safety in your breweryHow to make changes or expansions to your existing brewhouse setupBusinessRunning a brewery is about more than just making good beer. Things like finance and accounting, human resources, staff training, and management are all just as important to keep your business healthy. Stay on top of the latest industry trends and learn best practices for dealing with the tough conversations in your business with the seminars in this track.Suggested topics for this track:Brewery finance and accounting workshop, including interactive and hands-on elementsCrisis management – strategies for handling negative PRFacilitating conversations on mental health and healthy drinking habits with your staffSexual harassment prevention training, including bystander preventionStaff training methods and important topics to coverTipping models and best practices Getting your financial house back in order after a slowdownHuman resources for breweries who can’t or don’t have an HR staffDiversity and inclusion in your brewery “Do you have a plan for that?” – When is it time to implement a formal policy for incident management, emergency procedures, etc.?Disaster preparednessAlternatives to expanding – Ex: contract brewing and alternating proprietorshipsNavigating the relationships between breweries (esp. taproom model) and retailersBrewery industry data and trends, and what you can do with themHow to handle situations where the customer is wrongPutting profitability first in your businessIT solutions for breweriesExportAre you exporting your beer abroad or considering entering the global market? Expose yourself to the diverse industry and culture of craft beer around the world in the Export track, and be informed about opportunities for your products in international markets.Suggested topics in this track:Developing a plan to market and sell your beer abroadEvaluating potential import partnersImporter/distributor relationships and expectations when exportingNavigating export compliance and regulationsEvaluating ROI of overseas marketing opportunities like festivals, trade shows, and competitionsUnderstanding the logistics of exporting beerGovernment AffairsThe Government Affairs track is all about helping you know your rights and how to defend them. From taxes and tariffs, to updates on state and federal laws that will affect your business – make sure you’re aware of the risks and opportunities in today’s political environment.Suggested topics in this track:Brewery industry legal updatesHow to get involved in government affairs – local, state, and federal Regulatory updates and complianceTax issues and tariffs affecting breweriesState and regional guild-focused topicsHospitalityBrewery hospitality is about making meaningful connections with the visitors in your taproom or brewpub to keep them coming back for more. Attend this track to learn about the many ways to enhance your taproom experience, including events and entertainment, well-trained and engaged staff, beer and food pairing, and more.Suggested topics in this track:Taproom architecture and designTraining your servers to provide the best customer experienceCreating meaningful connections with your customersBuilding your story into your taproom and making sure your staff buys inNot just another brewery tour – How to make your tour memorable Basic event planning logisticsAdvanced event planning strategyConsiderations for using your brewery as a private event spaceBeer to-go and beer deliveryBeer and snack pairing Selecting the right POS system for your brewery Technology and software options to increase your bottom lineIngredients & SuppliesWe all know the basic ingredients in brewing beer: barley, hops, water, yeast.?Attend the seminars in this track to learn more about the beer industry supply chain, as well as how to handle, analyze, and maintain quality brewing supplies and ingredients. Suggested topics in this track:Best practices for hop selection for first timers and experienced customersUsing hops to maintain consistent flavor profilesPractical malt handling and safety How to select and test finings to find the right method for your breweryUsing enzymes in your breweryDesigning your water treatment system for different flavor outcomesSimple methods for evaluating ingredient qualityPackaging material qualityFermenting with kveik yeastPractical strategies for mitigating long or excessive hop inventoriesBrewing with non-traditional ingredients, including ensuring quality and dealing with regulatory approval processesPractical handling of multiple yeast strainsCO2 purity, safety, and recapture The truth about GMO vs. non-GMO ingredients, including safety considerationsMarketing & Social MediaDesigning a successful marketing strategy is imperative to growing your brand. In this section, learn about best practices and tactics for effective marketing and social media in your brewery, from the basics to the big leagues. Suggested topics in this track:Brewery social media, including actionable takeaways and real-world examples. The selection committee would like to see proposals for different levels of topics, such as:Beginner: social media basics, budgeting, and how to get startedIntermediate: content creation, engagement, and tips and tricks for different platformsAdvanced: data analytics and metrics, social media trends, and “what’s new” or “what’s next”Interactive beer and brewery photography workshop, including how to take great photos with a smart phoneBranding strategy, including selecting brand elements and maintaining consistency throughout your brewery on- and off-siteCreating and protecting your unique beer names and brandsHow to communicate with distributors and retailers, including how to share and encourage the use of your marketing assetsWebsite design and content maintenanceGetting a tap handle at a retail location and keeping it How to get the most out of festivals and deciding when to participateStrategic marketing for big events at your brewery Responding to criticism and negative reviewsHow to budget for marketing in your brewery with limited resourcesHow to communicate with the press and mediaPlanningStarting a craft brewery is a huge job. The seminars in the Planning track will help you in both the planning process and the early days of your brewery’s operations. Learn about everything from creating a financial plan and outlining your business goals, to selecting your equipment, designing your taproom, and implementing best practices to brew quality beer.Suggested topics in this track:Financial planning for the brewery-in-planningThe time and money it really takes to start a breweryBrewhouse layout and designBrewery site selection and essential considerationsGenerating the right kind of buzz for your brewery openingEverything you need to do to prepare for your brewery opening“What I Wish I Would Have Known When I Started My Brewery”Selecting a point-of-sale system and knowing what elements will work for youSales forecasting and adjusting to the changing marketSelecting the elements that will define your brewery experienceQualityQuality management for breweries is critical for continued success. The seminars in this track will give your brewery the tools to set up a quality lab, analyze and maintain quality in your beers, and implement best practices for getting your beer to consumers at its best. Suggested topics in this track:Setting up a quality lab for the small craft brewerBest practices for brewers contemplating mobile canning operationsFood safety quality measuresCold side ingredient addition best practicesWhat to do with a bad batch of beer, including recall guidance and protocols for dumping beerFood safety preventive controlsAn overview of the existing research on dry hop creepQA/QC for barrel aged beers, including package stability and food safety considerations Draught beer quality Best practices for kettle souringTechniques for haze stability and measurement Practical yeast management and propagation for small brewers Practical solutions to reduce DO and TPO SafetyNothing is more important to managing your brewery than maintaining a safe and healthy working environment for your employees. The Safety track is all about providing you with the resources you need to create a culture of safety in your brewery and protect your staff and equipment from harm. Suggested topics in this track:Creating a culture of safety in your breweryAir monitoring, confined spaces, and lockout/tagoutHazard communication, chemical safety, and PPEElevated working spaces, including ladder safety during dry hoppingBrewery ergonomics and injury avoidance, including lifting and grain handlingForklift training, including how to create your training program and evaluationsOSHA reporting requirements basics and the benefits of OSHA consultationsSales & DistributionIt doesn’t matter how good your beer is if you don’t know how to sell it. The seminars in the Sales & Distribution track will provide breweries with best practices for working with retailers, distributors, and your own team to sell beer on-premise, off-premise, and beyond.Suggested topics in this track:Retailer panel – On-premise perspectivesRetailer panel – Off-premise perspectivesSo, you've got a tap handle placement. Here’s how to keep it.Setting your sales team up for success – Designing your sales training, territories, expectations, salaries, and incentives to keep your team motivatedStories from launching a new brand – What worked for you?Local self-distribution – How to know when you’re ready to sell beyond your taproom and how to get startedSustainabilitySustainability is key to the long-term success of the craft beer industry. The seminars in this track will discuss conscientious brewing practices that breweries can implement to become effective environmental stewards.Suggested topics in this track:Incorporating sustainability in your business plan from the startSustainability certifications – which one/s to choose and what value they can bring to your breweryEstablishing an internal sustainability champion in your breweryCooperating with your community on sustainability effortsHow to benchmark utility usage and interpret the dataUnderstanding the short- and long-term climate risks to your businessPrincipals and consequences of climate changeWays to finance sustainability projects with grants, rebates, and the likeWater usage and efficiencyBottle bills/container deposit legislationSustainable purchasing trends and how to harness them in your brewery marketingSustainable innovations in practical application – Has your brewery implemented a sustainable innovation? Tell us about it!Thought LeadershipThe Thought Leadership track is intended for owners, managers, and leaders in the craft brewing industry. Join these sessions to open your mind, be inspired, question your norms, and learn to be a more authentic and effective leader.Suggested topics in this track:The next big thing – Exploring the future with today's visionariesChallenges of being a female leader in a male-driven industryCultivating diversity and inclusion in your businessUsing your company's position in the community for positive changeHow failure can lead to better businessesLeading millennials and future generationsCorporate social responsibilityTaking a stand and deciding when it’s the right decision to integrate personal values into your businessHarnessing creativity in your businessRealizing when you’re wrong and how to apologizeWhen the customer is wrong – how to stand up for your business and employees ................
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