TATA NANO INTERNATIONAL MARKET SELECTION WITH THE …
TATA NANO
INTERNATIONAL MARKET SELECTION WITH THE WORLD'S CHEAPEST CAR
? Yaozhen QIN - Eleonora ASSONI - Asma MARZOUKI - Cl?ment DENGREVILLE
CONTENT
? Tata Motors and the ultra-low-cost car market ? Tata Motors competitive advantages in
emerging markets ? Screening criteria for Tata Nano's IMS process ? The countries we choose for Tata Nano
TATA MOTORS AND THE ULTRA-LOW-COST C AR MARKET
Opportunity for growth:
? Increasing middle class population ? Increasing disposable income of this population
? Need for more fuel-efficient cars ? And they have the production capacity
TATA NANO AND ITS COMPETITIVE ADVANTAGES
? Low cost of labor in India + incentives from government for R&D ? Cost reductions:
? Supply chain
? Locally sourced parts (97%) ? Backward and forward integration (Tata Group)
? Standardization
TATA NANO
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