PDF 'Showrooming' and the Competition between Store and Online ...

\Showrooming" and the Competition between Store and Online Retailers Amit Mehra Subodha Kumary Jagmohan S. Raju z Abstract Customers often evaluate products at brick-and-mortar stores to identify their "best fit" product, but end up buying this product not at the store but at a competing online retailer to take advantage of lower prices. ................
................