Retirement Savings: Priorities, Strategies, and Barriers

RETIREMENT SAVINGS: PRIORITIES, STRATEGIES, AND BARRIERS

A Survey for the AARP / Ad Council Saving for Retirement Campaign

January 2019

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DOI:

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Table of Contents

Introduction Key Findings Detailed Findings Implications Methodology Contact

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INTRODUCTION

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Introduction

This survey of moderate-income working adults ages 40-59 was conducted for the AAARP/Ad Council Saving for Retirement Campaign from November 28 through December 5, 2018.*

The survey takes a fresh look at recent experiences with and attitudes toward retirement saving including: ? How many set retirement savings goals in 2018? ? How many were able to save for retirement in 2018? ? For those who didn't save or who didn't meet their goals, what were the barriers to saving? ? What are their savings priorities for 2019, and how does retirement saving compare to other

savings priorities? ? In their lifetime, do they think they're more or less likely to learn that Bigfoot has been

confirmed real or save enough for a comfortable retirement?

The AARP/Ad Council Saving for Retirement Campaign, which was originally launched in 2017 at , offers a quick and easy retirement planning resource ? in just about three minutes, users can chat with a friendly digital retirement coach, Avo, to get their personalized action plan.

*The survey sample included 1,611 employed adults ages 40-59 with household incomes from $40,000 to $99,999. For more information about the sample, see the Methodology section.

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KEY FINDINGS

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