BRYAN FIRE DEPARTMENT STRATEGIC PLAN

BRYAN FIRE DEPARTMENT

STRATEGIC PLAN

As Fire Chief for the City of Bryan, Texas, I am excited to present the 2017-2021 strategic plan for the Bryan Fire Department.

The basic concept surrounding strategic planning is allowing the agency to look at where it has been, where it is now, and where it wants to go. The strategies employed within the plan assist in decision making at all levels of the organization with focus remaining on the established goals.

The Bryan Fire Department must consider every conceivable service delivery method to achieve maximum positive outcomes, while realizing the need to remain fiscally responsible. This level of efficiency cannot be achieved without a vision of where the fire department is headed and how each individual department member's actions support this plan.

The Strategic Planning Committee included representatives from all shifts, ranks and department divisions who helped shape and create a common set of values, mission statement and vision statement for the department. The Strategic Planning Committee identified seven strategic initiatives as being the most important to the future of the Bryan Fire Department, along with key result areas, goals, strategic actions and performance measurements. The seven strategic initiatives identified include:

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Training

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Staffing

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Facilities

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Equipment and Technology

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Outreach Programs

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Partnerships

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Consistent Funding for Future Growth

It is important for everyone to understand that the fire service of today is changing and the reality is that the fire service of tomorrow will change as well. The men and women of the Bryan Fire Department have risen to the occasion and continually deliver the highest quality of service. It is through planning and implementation that the department improves and continues to deliver the highest quality services to those we protect.

I am proud of our personnel and the services they deliver. Our agency recognizes the need to build upon tradition, but not to become so entangled with tradition that it inhibits our growth. We must continually look for better ways to improve our service. As an organization, we stand committed to developing these strategic initiatives into reality, enhancing the services we offer our residents, and meeting our future vision.

Randy McGregor Fire Chief

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BRYAN FIRE DEPARTMENT

STRATEGIC PLAN

BRYAN FIRE DEPARTMENT FIVE-YEAR STRATEGIC PLAN ? SEPTEMBER 2016 CHARTING THE BRYAN FIRE DEPARTMENT'S FUTURE

Strategic planning is the process an organization follows to articulate a vision for the future and establish a direction in making decisions and allocating resources to achieve desired outcomes. It is a process that anticipates the future by defining where you want to be, how to get there, and how you know when you have arrived. The strategic plan should provide a systemic way to think about goals and objectives, establish priorities, and serve as a means to stimulate change and improvement. Strategic planning should define an organization's philosophy and analyze its entire service delivery process. The strategic plan should map the future and guide decision making and resource allocation; and it requires the involvement of all stakeholders.

PURPOSE AND PROCESS

This document should serve as a guide for the Bryan Fire Department (BFD) to develop the annual budget and provide a succinct method of articulating to City management and the City Council the policy direction for the BFD. This Five-Year Strategic Plan should also communicate to all personnel of the BFD the Department's commitment to communication, collaboration and cooperation among all BFD staff and our partners. Finally, this Strategic Plan should provide a road map that will encourage the recruitment of young professionals to join an outstanding public safety organization where teamwork, collaboration, training, staffing, resource allocation and education provide for a safer community.

The BFD embarked on a strategic planning process in September 2016 to establish a pathway for the future success of our Department and profession. Twenty-two professionals of the BFD served as the Strategic Planning Committee and were tasked to develop a dynamic document for the Department in order to communicate organizational goals, the action needed to achieve those goals, and the assessment tools to know if the plan is successful in order to guide the BFD into the future. This Strategic Planning Committee first completed a SWOT (strengthsweaknesses-opportunities-threats) analysis, and later drafted a new vision statement, modified the existing mission statement and created new lists of leadership expectations and organizational values. Then the Strategic Planning Committee identified seven broad strategic initiative areas. Key result areas, goals, strategic actions and performance measurements were then identified for each of the seven strategic initiative areas.

Guiding principles to focus on strategic planning were discussed:

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What do you stand for?

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Who do you serve?

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Why are we here?

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What is your competitor's plan (Committee members were encouraged to think as if the BFD had a

competitor for the City of Bryan's business)?

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Who is on board?

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How synchronized is the implementation of the Strategic Plan?

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What makes the BFD a destination organization in terms of recruitment and retention of personnel?

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Building internal infrastructure and capital.

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SWOT ANALYSIS

SWOT is an acronym for Strengths-Weaknesses-Opportunities-Threats. By definition, strengths (S) and weaknesses (W) are considered to be internal factors over which you have some measure of control. Also by definition, opportunities (O) and threats (T) are considered to be external factors over which you have essentially no control. The SWOT analysis is a well-known tool for audit and analysis of the overall strategic position of a business or organization and its environment. Its key purpose is to identify the strategies that will create a service delivery model that will best align an organization's resources and capabilities to the requirements of the environment in which it operates. It is the foundation for evaluating internal potential and limitations, and the possible opportunities and threats from the external environment. A study of this environment in which the organization operates helps in forecasting changing trends to include them in the decision-making process.

An overview of the four factors follows:

Strengths (S) ? Strengths are the qualities that enable the accomplishment of an organization's mission. They serve as the basis on which continued success can be achieved and sustained. Strengths can be tangible or intangible. Strengths include areas in which you are well versed and have expertise, the traits and qualities of team members, and organizational consistency. Strengths are the beneficial aspects or capabilities of the organization, which include human competencies, committed employees and members, process capabilities, financial resources, products and services, customer goodwill and brand loyalty.

Weaknesses (W) ? Weaknesses are the qualities that prevent us from accomplishing our mission and achieving our full potential. Weaknesses deteriorate organizational success and growth and are factors that do not meet acceptable standards. Some examples are insufficient research, narrow product range, poor decision making, lack of communication, obsolescence, etc. However, weaknesses are controllable, and must be minimized and eliminated.

Opportunities (O) ? Opportunities are presented by the environment within which an organization operates. These arise when an organization can benefit from conditions in its environment to plan and execute strategies that enable it to become more valuable. Organizations should grasp opportunities as they arise, selecting targets that will best serve its members while obtaining desired results.

Threats (T) ? Threats arise when conditions in the external environment jeopardize the reliability and success of an organization. Threats compound the vulnerability when they relate to the weaknesses. Threats are uncontrollable, and when encountered, the organization's stability and survival can be at stake. Examples of threats are employee or member unrest, ever changing technology, increasing competition, reduced profits, etc.

A SWOT analysis helps in strategic planning in the following manner:

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It is a source of information for strategic planning. It builds an organization's strengths. It reverses an organization's weaknesses. It maximizes responses to opportunities. It helps to overcome an organization's threats. It helps identify core competencies of the organization. It helps in setting objectives for strategic planning. It helps in knowing past, present and future so that by using current and past data, future plans can be mapped out.

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