Chapter 9—Product Concepts - CSUB
a. brand equity b. packaging c. color d. weight e. size ANS: A PTS: 1 REF: 131 OBJ: 09-1 TYPE: Def . TOP: AACSB Reflective Thinking | TB&E Model Product. 5. In the long run, regardless of the effort put into the product management process, the most important factor determining if a consumer product will succeed or fail is: a. the product mix plan b. the way the firm implements its production ... ................
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