Fashion Industry 101 - NYPL
Fashion Industry 101:
How to start a fashion line in today's market.
Presented by: Global Companies
Global Group Showroom
Before I get started...
This is a business to make money...
Design is an art, fashion is about capitalizing on a moment...
Thank you, but we all ready have a Tommy, Isaac, Ralph and Donna...
You have to decide if you want to be Rich or Famous...it's hard to do both
John Bartlett Isaac Mizrahi John Galliano Michael Kors Marc Jacobs
"Good business is the best art."
Andy Warhol
Where to Start
1. Know who you are. State your target consumer, the retailers that will sell your product, your breakeven point, and how you'll do your sales.
2. Operational plan. How will you develop the line? Find factories? Go into production?
3. Marketing the brand. Why should anyone buy your line?
What you will Need to Decide
? Who your target market is?
? What are your price points?
? Who will you "hang with"?
? What retailers fit your market?
? What is your niche?
70% 60% 50% 40% 30% 20% 10%
0%
Target Market
Following the Money Trail
Apparel
Mass 62%
Discounter 17% Dept. Stores 12% Boutiques 9% Internet 1%
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