MAIL ORDER SALES SEGMENTS - Mail Order and Direct ...

The Continuity sub-segment, recovering from a recent decline, accounting for less than one-tenth of sales (5 percent) either exploits sampling as the continuity products source or at a higher price level offers personalization in cosmetics packaging. Cosmetics/Beauty Aids 1998 Consumer Sales. Segment Size: No. Of Mail Order Businesses: 180 ................
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