“How To Develop a ROLLING Marketing Plan” …

BUSINESS PLANNING

"How To Develop a ROLLING Marketing

Plan"

The purpose of this PRESENTATION is to Develop a Marketing Mindset.

Ron McKenzie

FEBRUARY 25th WEBINAR

CREATING PROFITABLE GROWTH

BUSINESS PLANNING

Ron McKenzie

? Cal Poly 5 Year Degree in Architecture - Licensed Architect in California for 34 years

? ABC Approved Peer Group Facilitator & Speaker ? Facilitator of PDCA Peer Groups ? Authored - Over 100 business/strategy plans ? Co-publisher of the Business Development

Ezine

CREATING PROFITABLE GROWTH

BUSINESS PLANNING

Ron McKenzie

? Speaker at over 75 seminars throughout the U.S. ? Business Plan seminars in Hong Kong & Paris ? Author

? 7 PDCA Management Books ? 200 published articles / business planning

? McGraw-Hill: Successful Business Plans for Architects ? The King and The Moat Contractor column ? Overcoming Procrastination: A 42 Year Report ? Who Moved The Sun: A Twin Remembers ? Self-Publishing vs. Traditional: Pixel or Paper ? Detective mystery fiction, contemporary fiction

CREATING PROFITABLE GROWTH

BUSINESS PLANNING

Webinar Rules:

1. Concentrate on Listening 2. Record Ideas 3. Make a Growth Commitment

CREATING PROFITABLE GROWTH

BUSINESS PLANNING

There is a lot of overlap in the areas of Strategic, Business and Marketing.

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CREATING PROFITABLE GROWTH

BUSINESS PLANNING

The Challenge is to make sense out of marketing so it

can be managed.

Marketing Plan, Marketing, Company Growth, Blogs, Associations, Marketing Overview, Business Development, Social Media,

Proposals, Take Away, Direct Mail, Press Releases, Databases, Strategic Plan, Marketing Plan, Brochures, Premiums, Speeches, Construction Signage, Referrals, Direct Mail, Outside Organizations, Presentation

Formats, Social Media, Computer Presentations, Cold Calls, Proposals, Speaking, Meetings, Writing Activities, Networking Events, Trade

Shows, Articles, Web Site, Research, Presentations, Testimonial Letters, Incentives, Reference Sheets, Advertising, Project Lists, P/R, Corporate, Identity Programs, Entertaining, Image Surveys, Database Management, Competitive Information, Internet, Business Cards, Stationary, Ground

Breakings, Ribbon Cuttings, Building Tours, On Site Inspections, LinkedIn. Leads, Networking, Progress Photos, Brochures, Open House,

Board Meetings

CREATING PROFITABLE GROWTH

BUSINESS PLANNING

Ask Yourself This Question:

If everyone claims to be on time and on budget, when the prospect asks why they should award the project to your company,

what's your answer?

CREATING PROFITABLE GROWTH

BUSINESS PLANNING

The Answer Is:

What is your company's strategic advantage?

CREATING PROFITABLE GROWTH

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