Public Opinion .k12.va.us



-3175127000Essential Questions3-4; Public Opinion and Mass MediaName:1. What is public opinion?2. Why is public opinion important to politicians?3. How do each of the following influence public opinion?Family:Schools:Opinion Leaders:Mass Media:4. Why are these factors considered to be “mixed”?5. How is public opinion measured?6. What makes a poll “scientific”?7. What is a Sampling Error and why is it so important to report?8. Why is it difficult to measure public opinion?9. What are some of the problems associated with polling?12. What is the mass media?13. How does the goal of the mass media different from what political goals may be?14. How does each of these forms of mass media impact Americans?Newspapers:Radio:Magazines:Television:Internet:15. What is the “public agenda”?How does the mass media influence the public agenda?16. How does the mass media affect electoral politics?17. What limits exist on the influence of the mass media?18. Why is the mass media essential to politicians, interest groups and the common citizens? ................
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