Christine Moorman & Roland T. Rust The Role of Marketing
complaint, "I ain't got no idea why they require English and spelling in [marketing classes] since some jobs don't require people to do any writing." Sarcasm aside, marketing is an area of study for a four-year col-lege education. And for the mar-keting business, a facile and edu-cated mind is more important than a head full of business terms that ................
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