Psychology of Color - Ms. Shaffer
Target Market Cheat Sheet
Red: Males Orange: Teens & children Softer Oranges: Females
Yellow: Kids (Not Men) Dark Green: Men Lime Green: Teens
Turquoise: Females Bright Pink: Teens Dusty Pink: Females
Black: Teens Purple: Kids, Young Men, Women
Psychology of Color
Packet Handout / 30 pts
Psychology of Color Table
• 2 or more emotions ____/10
• 1 Company ____/5
Paragraph about Favorite Color
• Picked a Favorite Color ___/2
• Paragraph about Favorite Color ___/10
• Table with other colors ___/3
Project / 50 pts
Uniform or Logo Change: ___ /15 pts
Mascot or uniform Change: ___ /15 pts
Rationale of Changes ___ /20 pts
Assignment #1 Humboltdt State Female Athletics
• Create an alternative woman’s uniform for any female sports team (15 pts)
o Colors cannot be green, yellow, or white
o New uniform needs to add excitement, attract females, & encompass vibe of community
▪ Colors that cater to females include turquoise, purple, soft orange, & pink
▪ Colors that cater to teens are Orange, Yellow, Lime Green, Bright Pink, Purple, & Black
▪ Colors that grab attention are Red, Orange, & Yellow,
▪ Sports teams frequently pick orange more than businesses
o Lumberjack needs to be altered to be feminine (15 pts)
o Description must include a rationale for (20 pts)
▪ Color(s) you selected
▪ Style of uniform selected
▪ Mascot change
Assignment #2 Penn State Football / Mascot Switch
• Change the current Penn State Football uniform & Mascot to separate itself from current image
o Colors cannot be blue and white
o Mascot cannot be a Nittany Lion
o Illustrate a new uniform that alters the current look of Penn State Football (15 pts)
o Illustrate a new mascot for the new design you have created (15 pts)
o Write a rationale explaining (20 pts)
▪ Color(s) you selected
▪ Why colors will alter current Penn State image
▪ Mascot change
Assignment #3 Company Logo / Employee Uniform Change
• Choose a company that currently targets an older population
o Best Buy
o Wendy’s
o Coca-Cola
o Facebook
o Change store front / logo to attract a younger demographic (15 pts)
▪ Must change current color scheme
▪ Colors that attract younger audiences include Yellow, Black, Orange, Bright Pink, Lime Green, Purple
o Create an employee uniform that caters to a younger audience (15 pts)
▪ V-Neck, Tank Tops, Baseball shirts, Muscle shirts, T-shirts, “Hippie Look”, flip-flops, Sweatshirts, etc..
▪ Must be different that current uniform
▪ If no uniform known, create one
▪ Avoid using Business Suits, Button ups, Stiff, Dull looking attire
▪ Cannot keep current uniform and just change color. Must be new style.
o Write a rationale explaining (20 pts)
▪ Color(s) you selected
▪ Why colors will alter current store image to attract a younger audience
▪ Why the style of uniform works for younger demographic
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o McDonald’s
o IKEA
o FedEx
o Ford
o KFC
o Other:______________________
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