Comparative Study of Online and Offline Shopping: A Case ...
Consumer Motivations for Online Shopping Mary Wolfinbarger, California State University Long Beach, mwolfin@csulb.edu Mary Gilly, University of California Irvine, mcgilly@uci.edu Abstract Consumers shop online for goal-oriented, instrumental reasons, and for experiential reasons. However, goal-oriented motives are more common among online ................
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