What business Travelers Require in Hotel Room - UW-Stout
[Pages:67]What business Travelers Require in Hotel Room while Traveling on Business Trip
By
Witchanee Vuthipongse
A Research Paper Submitted in Partial Fulfilment of the
Requirements for the Master of Science Degree
With a Major in Hospitality and Tourism Approved: 2 Semester Credits
Investigation Advisor
The Graduate College University of Wisconsin-Stout
May, 2001
The Graduate College University of Wisconsin-Stout
Menomonie, WI 54751
ABSTRACT
(Writer)
Vuthipongse (Last Name)
Witchanee (First)
(Initial)
What Business Travelers Require in Hotel Room while Traveling on Business Trip _____ (Title)
Hospitality and Tourism (Graduate Major)
Robert G. Davies (Research Advisor)
May, 2001
_59
(Month/Year) (No.of Pages)
American Psychological Association (APA) Publication Manual (Name of Style Manual Used in this Study)
Imagine today's business travelers jetting around the globe, using laptop on the
flights, rushing into the hotel business center to send a fax or an e-mail or to run a
computer program, being on the telephone while laying on the bathtub, using a computer
in the hotel room, etc. Those would be the imagine when people think about this group
of traveler.
In assessing the current needs and wants of the business travelers, the main
purpose of this study was to determine the in-room service amenities that business
travelers need at a hotel when they travel on business.
The specific objectives of the study were: 1.) To model current use pattern of
amenities in hotel room; 2.) To assess the relative important of the in-room amenities to
business travelers; 3.) To determine the future trend of service amenities that business
travelers want in their hotel room.
Questionnaires were used as the primary data collection instrument for this study. The questionnaires were developed based on previous surveys of Weaver and Oh (1993) and Sammons, Moreo, Benson, and DeMicco (1999). The subjects were international business travelers who stayed over at least one night in a hotel in Bangkok. Respondents of this study were randomly selected at Bangkok International Airport between January 11 to January 20, 2001. The total number of respondents was 170.
The finding of this study would assist hotel managers in adding or eliminating service amenities in the hotel guestroom to serve the need of business travel.
ii
ACKNOWLEDGEMENTS
This study is not due to the efforts of one, but that of many, who will forever be remembered. With their support, I have been able to grow in an intellectual, emotional and spiritual context. First and foremost, I wish to express my sincere appreciation to my advisor, Robert G. Davies for his continuous support, guidance and patience in all my studies. In additional, I thank all Hospitality and Tourism faculty members, for their valuable knowledge during the time in UW-Stout.
Special thanks go to Surachai Sanitjai and his wife, Kannika, for helpful advice, and wise counselling. Moreover, I would like to extend warm thanks to my cousins and friends, Tan, Kwan, Michael and Lam Knox, Wena, Duangdeun, Pimpimon, Niorn, and more for their enthusiastic support. Without them, I would not have stayed here happily and safety. I would also thank to Karli Knox who helped me with my English writing.
And, last but not least, my sincerest gratitude is extended to my parents, sister, and brother for their love, encouragement and everything they have done for me. On a more serious note, I am deeply grateful for their support and understanding throughout my years abroad. I will always remember my mom slept by me when I was working at night and my dad who being a good example of life path.
iii
TABLE OF CONTENTS
Page ABSTRACT................................................................................... i ACKNOWLEDGEMENTS................................................................. iii TABLE OF CONTENTS.................................................................... iv LIST OF TABLES........................................................................... vi LIST OF FIGURES........................................................................... vii
CHAPTER 1: INTRODUCTION Introduction........................................................................... 1 Need of Study......................................................................... 2 Statement of Problem................................................................3 Objective of Study................................................................... 4 Definition of Terms..................................................................4
CHAPTER 2: LITERATURE REVIEW Introduction...........................................................................6 Definition of Business Travelers....................................................6 The Characteristics of Business Travelers........................................ 7 Today's Business Travelers Needs................................................. 8 Amenities in Hotel Rooms...........................................................9 Hotel Selection.......................................................................12 Hotel Industry in Bangkok.........................................................15 The Number of Business Travelers................................................18 Future Trends.........................................................................18
CHAPTER 3: METHODOLOGY Description of Subjects.............................................................. 21 Sample Selection.....................................................................21 Pilot Test.............................................................................. 21 Data Collection........................................................................22 Instrumentation....................................................................... 22 Data Analysis......................................................................... 23 Summary.............................................................................. 23 Limitations ............................................................................ 24
CHAPTER 4: REPORT OF FINDINGS Respondent Demographics......................................................... 26 Respondents Behaviour...................................................... ......28 Objective 1........................................................................... 31 Objective 2............................................................................ 35 Objective 3............................................................................ 43 Summary.............................................................................. 45
iv
CHAPTER 5: CONCLUSTIONS AND RECOMMENDATIONS Restatement of Problem and Research Objectives..............................47 Methods and Procedures.............................................................48 Discussion Major Findings Research Objective 1................................................................ 48 Research Objective 2................................................................ 49 Research Objective 3................................................................ 50 Recommendations for Thai Hotel Industry.......................................50 Recommendations for Future Research...........................................51
REFERENCES................................................................................ 53 APPENDICES
A. Questionnaire of Business Travelers Need........................................ 56
v
LIST OF TABLES
Table
Page
1 Summary of survey by gender, age and annual household income................ 26
2 Summary of survey by country.........................................................28
3 Summary of survey by number of trips and length of stay......................... 29
4 Summary of survey by dollar spent per night and type of hotel................... 30
5 Summary of survey by carrying laptops, working in hotel room
and hours of working in the hotel room................................................30
6 Summary of responses by purpose of visited......................................... 31
7 Summary of mean and mode scores.................................................... 32
8 Show combining service amenities.....................................................35
9 Variation of factor groupings by Gender............................................... 36
10 Variation of factor grouping by age category......................................... 37
11 Variation of factor grouping by an annual household income......................38
12 Variation of factor grouping by country............................................... 39
13 Variation of factor grouping by average length of stay.............................. 39
14 Variation of factor grouping by average cost of hotel room per night............. 40
15 Variation of factor grouping by working in hotel room
and carrying laptop computer during the business trip............................... 41
16 Summary of means by the Weaver and Oh's study and the current study........ 42
17 Summary of means comparison between previous study and current study...... 44
vi
LIST OF FIGURES
Figure
Page
1 Variation of factor grouping by age category .................................... 37
2 Variation of factor grouping by income ..........................................38
3 Variation of factor grouping by average length of stay.......................... 40
vii
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