What is a Creative Brief - Special Olympics



What is a Creative Brief ?A creative brief is a strategic plan that both the client and the designer agree upon. The brief outlines clearly the target audience, the objectives of the campaign, the creative strategy to reach the desired outcome. It specifies the material(s) needed, setting clear timelines and delivery dates. The creative brief asks questions to ignite a creative influx of ideas and strategies. A clear and agreed upon brief can foster focused critical thinking that paves the way to creative concepts. Who is our Target Audience?- -What is the single most Important message we want to communicate?- -Why Should people believe our communication?- -what tone of voice should we use?- -what do we want people to feel or experience after Looking at the advertisement/brochure etc…?- -what are the requirements/Formats?-Use this check list to help you out:Marketing Material: BrochurePamphletPostersInviteOther:2853690249555Social Media:Facebook ActivationTwitter ActivationBlog Post00Social Media:Facebook ActivationTwitter ActivationBlog PostWeb Needs: ResourcesDLPageStory2963545241300Internal Communication:SOI E-mailLatest Score Write-up00Internal Communication:SOI E-mailLatest Score Write-upPhoto/Video:Photo AssetsVideo AssetsMedia: Request outreach to local SO programs to help garner Local Media*Request outreach to National Media*Request outreach to Regional SO programs to help garner International Media*Press Release IssuedOp-ed WrittenOther:Event Support: On site communications staffBanners/backdropOnsite PhotographerOnsite VideographerSpeech/Talking pointsOff-site remote communication support (e.g., SOI or regional staff for social media posting, uploading to Flickr stream or website)Other:2962910240665Other:Marketing/Communications planTalking Points Messaging00Other:Marketing/Communications planTalking Points MessagingApprovals:Logo/Logo useVideo Corporate Sponsor Logo use & acknowledgement*Outreach to media or local and regional SO programs will be determined by the communications team if the request is feasible and aligns with strategic and marketing plans for Special Olympics. There is no guarantee of media coverage.**In order to provide consistent equitable value added opportunities for our sponsors, some marketing and promotional assets may require review and approval from the Corporate Partnerships team.When is the anticipated date for delivery?- -Additional comments/remarks:88904064000 ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download