TOMAS KARLSSON An Institutional Perspective Business Plans ...

TOMAS KARLSSON Business Plans in New Ventures

TOMAS KARLSSON

Business Plans in New Ventures

An Institutional Perspective

JIBS Dissertation Series

No. 030

JIBS Dissertation Series No. 030

TOMAS KARLSSON

Business Plans in New Ventures

An Institutional Perspective

Every year about 10 million business plans are written world wide. About 10,000 business plans are produced in Sweden alone.

Overviews of the research literature on planning and performance show that the relationship between plans and performance is assumed rather than empirically proven.

Why does writing business plans not improve performance? Why do millions of companies do it? Schooling and the provision of easily used templates are important to explain why business plans were written. In other words, business plans are written because entrepreneurs are expected to write them. Once written, they are rarely updated or followed. This offers an explanation as to why plans do not influence performance. There are no clear performance effects because entrepreneurs do not follow the plans.

This study investigates how business plans are dealt with in six new ventures. It applies an institutional perspective as base for its analysis.

ISSN 1403-0470 ISBN 91-89164-60-1

TOMAS KARLSSON

Business Plans in New Ventures

An Institutional Perspective

J?nk?ping International Business School P.O. Box 1026 SE-551 11 J?nk?ping Tel.: +46 36 15 77 00 E-mail: info@jibs.hj.se jibs.se

Business Plans in New Ventures: An Institutional Perspective JIBS Dissertation Series No. 030 ? 2005 Tomas Karlsson and J?nk?ping International Business School ISSN 1403-0470 ISBN 91-89164-60-1 Cover illustration by Kristoffer Gutling. Printed by ARK Tryckaren AB, 2005

Another Brick on the Wall

The front page of this dissertation is an illustration of a brick wall, alluding to Pink Floyds song "The Wall: part two". The song has always appealed to me. The song's parallels to my dissertation dawned on me in the middle of writing it. Isomorphic pressures exerted by educational facilities as well as the conflict between conformity and emancipation of youths, these are implicit features of the song as well as the dissertation. There are many more clever parallels, as well

as obvious differences. I leave them for the reader to explore. All in all it is just another brick on the wall.

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