DECEMBER 2017 - Pet Boss Nation

DECEMBER 2017

Holidays, Events + Promotion Ideas

? Pet Boss Nation 2017

NATIONAL HOLIDAYS

Day 12-20 24 25 26-1 31

Holiday Chanukah Christmas Eve Christmas Day Kwanzaa New Year's Eve

Will Hours Change?

DECEMBER 2017

Notify Staff & Update Schedule?

Tell Customers of Changes?

Want to host a promotion?

Order Inventory?

PET THEMED HOLIDAYS & NATIONAL DAYS THAT YOU CAN PROMOTE

Day

2 4 5 6 10 12 14 15 15

Holiday

National Mutt Day National Cookie Day Bathtub Party Day St. Nicholas Day Human Rights Day Chanukah begins National Monkey Day National Ugly Christmas Sweater Day Cat Herders Day

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? Pet Boss Nation 2017

PET THEMED HOLIDAYS & NATIONAL DAYS THAT YOU CAN PROMOTE

Day

15 15 20 21 23 24 25 26 26 29 30 31

Holiday

National Cupcake Day Free Shipping Day Chanukah begins Winter Solstice Day Festivus Christmas Eve Christmas Boxing Day National Thank-you Note Day Tick-Tock Day Bacon Day New Year's Eve

WEEK LONG THEME 3-9 Recipe Greetings For The Holidays Week 26-1 Kwanzaa

DECEMBER 2017

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Display Needed?

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Order Inventory?

? Pet Boss Nation 2017

 MONTHLY THEMES Christmas Holiday

SEASONAL THEMES Winter Snow/Snowmen Christmas Lights Caroling Red/Green for Christmas Blue/White for Chanukah Red/Green/Black for Kwanzaa

DECEMBER 2017

Share on Social?

Display Needed?

Do a Promotion?

Order Inventory?

? Pet Boss Nation 2017

PROMOTION IDEAS Do the ones that work best for you and your customer will participate in!

DECEMBER 2017

2nd ? National Mutt Day ? Host an adoption event with a local shelter. ? Feature local animal shelter volunteers in-store for a Q&A on volunteering

and how to get started. ? Ask customers to share their mutt adoption stories. Share on social media

using #NationalMuttDay.

5th ? Bathtub Party Day ? Remind customers to book their pets for holiday grooming. ? Offer discounts on bath products.

4th ? National Cookie Day ? Have cookies available for sampling for pets and people. ? Offer a cookie promotion ? Buy 2, Get 1 Free ? Bring cookies in for your staff as a thank you.

14th ? Monkey Day ? Sample banana-flavored treats ? Offer a free banana-flavored treat with all purchases over $75.

15th ? National Ugly Christmas Sweater Day ? Have customers share pics of their pets in Ugly Christmas Sweaters. Share

on social media to promote engagement. ? Take a picture of your staff in Ugly Christmas Sweaters and share. ? Run a contest and invite customers to come shop in their ugliest Christmas

Sweaters. Choose the tackiest to win a prize or discount. 15th ? Free Shipping Day ? Choose a threshold that makes sense and offer free shipping over that

amount.

21st ? Winter Solstice Day ? Offer a short promo in celebration of the shortest day of the year. ? Email or social marketing tag line, "This sale will end faster than the Winter

Solstice!"

15th ? National Cupcake Day ? Bring cupcakes for your staff. ? Offer cupcakes to the first dozen customers of the day.

20th ? Chanukah begins ? Eight Days of Giving Promotion ? create a social media giveaway,

featuring a new product or service each day. Have your audience like/comment to be entered to win (include common disclaimer that the promotion is not sponsored by the social media platform). ? Eight Days of Discounts ? feature a different product each day with a mini review (include pictures or a video) and offer a one-day discount on that product/service.

26th ? National Thank-you Note Day ? Write thank you notes to your staff, vendors, delivery carriers, and

clients. ? Send a marketing email to your VIPs, thanking them for their loyalty and

offering them a discount on their next purchase.

? Pet Boss Nation 2017

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