Engaging the Community to Create Community

Engaging the Community

to Create Community

Working together, local leaders and residents can build more vibrant cities, towns and neighborhoods

for people of all ages. Here's how.

A publication of

Creating Community Is an Ongoing Process

Just because the work never ends doesn't mean the work isn't getting done -- and succeeding. It is! As models used by Cities of Service and AARP demonstrate, change is about a continuing cycle of improvement.

Cities of Service

CITIZEN ENGAGEMENT MODEL

SUSTAIN ENGAGEMENT AND PARTICIPATION

START WITH CITY LEADERSHIP

Mayors and other city leaders must be

involved for effective and authentic citizen

engagement.

IDENTIFY A CHALLENGE

City leaders are uniquely positioned to identify challenges that impact the city

at large.

DELIBERATE WITH THE COMMUNITY

Better solutions are unearthed when citizens and city

leaders come together.

GET TO WORK

When city leaders and citizens collectively take action, stronger results are generated and trust is built.

SHOW IMPACT

With real results, city leaders can celebrate success and fuel further citizen engagement.

BUILD TRUST

AARP Network of Age-Friendly States and Communities

CONTINUING CYCLE OF PLANNING AND IMPROVEMENT

In this model, community leaders and residents work together to:

1. Conduct a comprehensive and inclusive baseline assessment of the age-friendliness of the community

Assessment

2. Develop a three-year community-wide action plan based on assessment findings

3. Implement the plan

Evaluation

Planning

4. Use identified indicators to monitor progress against the plan

Then analyze, adapt, update and repeat!

Implementation

See the back cover to learn more about AARP and Cities of Service.

INTRODUCTION

Engaged Citizens Build Stronger Communities

"Citizens are residents who participate in their community and who see themselves as an integral part of their city. As citizens, we can all take part in creating better places to live, work and play."

-- Cities of Service

"Communities need to both naturally and intentionally have ways for residents and visitors to be involved, to socialize, to learn and to share experiences."

-- AARP

How We Engage

Cities of Service coalition cities partner with local residents, city agencies and community organizations to identify priority challenges that can be addressed with help from citizens. After deliberating with the community, city leaders and citizens come together to take action. Their combined efforts generate strong results and build trust between citizens and city leaders, which encourages and sustains future engagement.

Through the AARP Livable Communities initiative and a network of 53 state offices, AARP engages, educates and inspires elected officials, local leaders, planners, citizen activists and skilled volunteers. (You'll meet some of the latter starting on page 9.) AARP helps identify community needs and the types of programs, policies and projects that can meet those needs and improve the lives of older adults and people of all ages. The goal is for communities to be livable for everyone, regardless of age or life stage.

t Using Cities of Service's citizen engagement model and experience helping mayors work with residents to solve problems, as well as AARP's

age-friendly-communities model and experience working with communities and volunteers, we offer examples of effective community engagement. u

A NOTE TO READERS: The articles that appear with a blue headline have been selected from the many available on . Those with red titles are from the 2018 edition of the AARP publication Where We Live: 100+ Inspiring Examples from America's Local Leaders,

which can be downloaded or ordered for free at WhereWeLive.

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Start with City Leadership

Mayors and other community leaders must be involved for effective and authentic citizen engagement

Inviting Involvement and Leading by Example

Karen Freeman-Wilson became the mayor of her hometown, Gary, Indiana, in 2011. She campaigned on a promise that her administration would be responsive to Gary's residents and that when the city's government saw a problem, it would fix the problem. When it heard from a citizen, it would address the concern.

Freeman-Wilson's commitment to community engagement helped get her elected to a second four-year term and has propelled her to leadership roles with the U.S. Conference of Mayors and the National League of Cities.

"We understand that citizens are inherently skeptical about government," Freeman-Wilson said at the 2018 Cities of Service Engaged Cities Award Summit. "So how do you remove that skepticism?" The answer, she explains, is to make citizens part of the city's planning and problem-solving process.

For instance, during the development of Gary's comprehensive plan, residents were invited to contribute alongside city staff -- and many accepted. The shared work made the results the "citizens of Gary's comprehensive plan," says Freeman-Wilson. "They'll own it and they'll own, we expect, the implementation."

Freeman-Wilson is among the many mayors who now embrace having the community engaged in the business of governing. In fact, such mayors realize that community outreach and responsiveness isn't an optional endeavor.

"With citizens using social media to question government, to demand transparency, it has become a necessity on our part to say, `Yes, we want you involved. Yes, your opinion matters. Yes, we want to hear what you think and what you need from us.' "

One of the results, says Freeman-Wilson, is that Gary has citizens who, at their own expense and using their own equipment, are working to eliminate blight in their neighborhoods. (See the box at right.)

The mayor's efforts also led to Cities of Service selecting Gary as one of 10 participants in the City Hall AmeriCorps VISTA Love Your Block program, which helps city leaders engage with residents to revitalize their neighborhoods.

People originally from Gary who currently live elsewhere have also offered to help. "We had a guy from Austin, Texas, say, `I'm a professor in marketing and customer service. I'd like to come home and teach a customer service class at my own expense,' " the mayor recalls. "So he came and taught two classes for the folks who work in city government."

Freeman-Wilson calls such Gary-bred community involvement "our homecomings."

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CITY OF GARY

Gary, Indiana, Mayor Karen Freeman-Wilson chats with a fellow passenger on one of her city's new rapid transit buses (arrivals every 20 minutes).

CUTTING RIGHT TO THE CHASE

"I started cutting grass as a way to get out in the community and to really send a message. I would see these lawns where you had two neighbors, one on either side of a vacant or abandoned house. The neighbors would keep their properties pristine, but they wouldn't cut the grass of the house in the middle. I'd say, `Gee, if you cut this grass in the middle, it would make your property look better.' After seeing the city's mayor mow the lawn herself, the neighbors generally follow suit. As one man told me, `Mayor, if you cut it, then I'm going to maintain it that way.' "

-- Mayor Karen Freeman-Wilson

OFFICE OF THE MAYOR, ANAHEIM, CALIFORNIA

Mayors Tom Tait (center) of Anaheim, California, and Greg Fischer (right) of Louisville, Kentucky, during a 2018 visit with the Dalai Lama in Dharamsala, India.

Embracing Kindness and Compassion

Greg Fischer, the mayor of Louisville, Kentucky, signed a resolution in 2011 committing to a multiyear Compassionate Louisville initiative.

"Being a compassionate city is both the right thing and the necessary thing to do to ensure that we take care of all of our citizens," Fischer said. "There's a role for all of us in making sure no one is left behind or goes wanting."

In Anaheim, California, Mayor Tom Tait launched the Hi Neighbor campaign in 2011 to encourage residents to knock on one another's doors and introduce themselves. In 2017, Anaheim officially adopted the motto "City of Kindness."

Tait became intrigued by the potential of kindness to improve his community when he was a City Council member and a holistic doctor told him that with a city, as with the human body, one could either treat symptoms of illness or stimulate healing from within. The concept resonated with Tait so strongly that, when he ran for mayor in 2010, he promised to make kindness a cornerstone of his administration.

"The idea is that if you could actually change the culture, that affects everything," Tait explains. "If everyone is a little

kinder, literally everything gets better." The Anaheim mayor sees kindness as an antidote for

problems ranging from school bullying and drug addiction -- which, he says, is "really a function of isolation and lack of kindness" -- to the neglect of older adults.

"You can sit on your couch and be nice, respectful, considerate, empathetic and even compassionate. But to be kind, you have to get off of your couch and do something for someone else," Tait wrote in an essay titled "Why Kindness?"

He continued: "Kindness is an action word. It's a word that can change a family, a neighborhood, a school, a city, a nation and, ultimately, our world."

Compassion has become such an integral public policy in Louisville that its 2017 progress report addressed the topic, noting that there was a 9 percent decline in homelessness and the Compassionate Schools program was implemented to promote empathy and similar values in 25 elementary schools.

That same year, the city's Give a Day week of service inspired 180,000 acts by volunteers. The annual We Walk for Compassion event attracted 2,500 students, who performed a combined 300,000 hours of service.

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