Advertising Agency Compensation: What’s Trending?
Advertising Agency Compensation: What's Trending?
Bob Cauley/Tim Bajraktari, Beekman Associates Nomura Global Media Field Trip May 21, 2012
The Axiology Network
Beekman Associates, the world's
leading agency compensation assessment and benchmarking specialists assessing over $5 billion in agency compensation annually
FirmDecisions ASJP is the
world's largest independent financial auditor that specialises in marketing services and marketing compliance
FLE, the largest independent
media auditor accessing a database of 18 billion euros of advertisers' media expenditure in 70+ countries
Mavis and Co.
One of the most respected global advertising production consultants
Opposing perspectives
Increase Revenues/Margin
s
Agencies/ Shareholders
Advertisers/ Beekman
Manage costs/ Pay fair price for
services
Here's Where Agencies Are
Situation at holding companies
Summary: Agency revenue up Agency costs near flat Agency margins way up
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